Is your website being found in Google? These five search engine optimization (SEO) tips will help increase online traffic and generate leads. Presented by Agnes Stawicki, Our Kids Media.

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www.ComfortLife.ca www.dialogueplus.cawww.ComfortLife.ca
Search Engine Optimization
for Retirement Homes

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www.ComfortLife.ca www.dialogueplus.ca
Five Quick SEO Tips
More and more boomers and seniors are
searching online
Is your community being
found?

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1SUBMIT YOUR
WEBSITE TO
GOOGLE PLACES
Show Up Here!
www.ComfortLife.ca www.dialogueplus.ca
Five Quick SEO Tips

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TIPS:
Be consistent.
Address, phone number, keywords
Use local and specific keywords
www.ComfortLife.ca www.dialogueplus.ca
Google.ca/Places

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www.ComfortLife.ca www.dialogueplus.ca
TOOLS:
adwords.google.com
2 FIND YOUR KEYWORDS
Keyword tools collect data from previous user searches and offer estimates of
search volume and related phrases.

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Source: wordstream.com (http://www.wordstream.com/blog/
ws/2009/05/20/seo-is-dead)
www.ComfortLife.ca www.dialogueplus.ca
Know what people search for

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www.ComfortLife.ca www.dialogueplus.ca
Content is King!
Use unique page titles
Add keywords to body text, image titles, captions and alt text
Higher up the page and larger font is more relevant in Google’s eyes
3 CREATE KEYWORD SPECIFIC
CONTENT PAGES

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www.ComfortLife.ca www.dialogueplus.ca
Personal and work websites
Blogs and community portals
Free and paid directories
4 INCREASE BACKLINKS
Links to your site tell search engines that your site is important.
?DID YOU KNOW:
“Links from your website pointing to
good qualitty information also increase
your search result ranking.”

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www.ComfortLife.ca www.dialogueplus.ca
ANCHORTEXT: Use descriptive text rather then just your website.
(The Dunfield Retirement Residence is a seniors retirement residence in Toronto.)
HYPERLINKS: Point to a specific page of your site whenever possible.
(activities, care, location...)
BROKEN LINKS: Have a negative effect. Fix them!
(google.com/webmaster/tools)
TIPS: ADDING BACKLINKS
Links to your site tell search engines that your site is important.

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www.ComfortLife.ca www.dialogueplus.ca
Traffic
User Type
Pathways
Marketing
5 TRACK YOUR
SUCCESS

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www.ComfortLife.ca www.dialogueplus.ca
Presentation by: Agnes Stawicki
Twitter: @ComfortLife, @AgnesStawicki
Email: agnes@ourkids.net
HELPING RETIREMENT RESIDENCES MARKET AND PROMOTE.