Knowing how Google is changing their algorithm and search engine result pages is critical to your online ranking. Learn what's new and the best SEO tips to optimize your website and increase your website traffic numbers. Presented by Agnes Stawicki, Our Kids Media.

1. Search Engine Optimization
Beyond the basics
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2. SEO Basics
Research: Know what terms people search for
Keywords: In URLs, metatags and content
Content: New, relevant and keyword focused
Google.ca/places: List your local business
Backlinks: Inbound and outbound
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www.dialogueonline.ca/
marketing-SEO-meeting-schools-2010.php
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3. Google is always changing
Do you know what’s happening?
More prominent ‘Google Places’ results
Multiple results for individual domains
Website previews prior to clicking
Personalized results... there is no ‘norm’
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4. Google is always changing
Do you know what’s happening?
Places
multiple
results
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5. Google is always changing
Do you know what’s happening?
Preview
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6. Beyond basic SEO
Four strategies for 2011
Blogging
Community Involvement
Social Media Optimization
Backlinks
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7. Strategy #1
Blogging or content development
Know what is happening in your industry
Focus on unique and relevant content
Promote via all media sources: Twitter,
Facebook, Newsletters...
Submit your blog to directories
blog.botw.org
No time, guest blog google.com/news
blogged.com
EzineArticles.com
ArticleDashboard.com
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8. Strategy #1
Blogging or content development
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9. Strategy #2
Community and forum involvement
Provide advice and answers to questions
Be an expert
Add a hyperlink to your website
Reach a new audience
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10. Strategy #2
Community and forum involvement
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11. Strategy #3
Social media optimization
Focus on proactive online reputation building
Remember SEO basics: content, titles, keywords
Deliver a consistent message across all platforms
Always think about repurposing content
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12. Strategy #3
Social media optimization
Consistent message across all platforms
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13. Strategy #4
Building backlinks
Link Bait:
Content that entertains, informs and
attracts inbound links (blogs, photos, videos)
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14. Strategy #4
Building backlinks
Be first - watch for news and issues in your
industry and write about them
Provide advice or a ‘how to’ guide. Share your
expertise
Focus on locally targeted content
Less is more. Be concise, attention spans are
short.
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15. Resources and tools
Useful online management tools
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See if your brand name is available on 160 networks
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Social network management
Shows the social impactx particular URL has
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Search Forums for topics of interest
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Set up alerts for your brand/keywords on social sites
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16. Resources and tools
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17. Resources and tools
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18. Resources and tools
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19. Search Engine Optimization
Beyond the basics
@OurKidsNet @AgnesStawicki
Facebook.com/PrivateSchoolEducation
YouTube.com/OurKidsDOTnet
OurKidsMedia.com 1.877.272.1845 x31
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