Chase McMichael - Infinigraph

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Our Social Times

How to Maximize Engagement from Facebook Ads

Life is not about being liked its about being effective

Trending Content Trending content has low perishability

Content Resonance Content interaction creates context

What are customers into? – Interests! Got affinity? Must know passion

Facebook ad buy interface “Precise Interests” FB interests, underused most powerful

Results ResultsTop-line results were as follows: Click through rate: 6% Liked page : 51% Conversion to buy: 18%* Same store sales: up 13.7% during promotional period. Brands need to talk to customers... and through customers

Sponsored Stories – You’re the “Mad Men” now Facebook postings become – ,[object Object]

holy grail of organic, bottom-up marketingFB stories is like cooking with social gas

Sponsored Stories Yielded a 46% Higher CTR 20% Lower CPC 18% Lower Cost per Fan TBD Digital Content is the social lubricant not your advertisement

Take Away Leverage “Crowd Approved” content to drive engagement Keywords coming from social interaction yields better targeting “Interest” FB ads with relevant content and Sponsored Stories work

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Chase McMichael - Infinigraph

1. How to Maximize Engagement from Facebook Ads @chasemcmichael @infinigraph Analyze · Automate · Activate

2. Is LIKE the new LINK , YES!

3. Life is not about being liked its about being effective

4. Likeonomics New affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.” Mr. brand give me a reason to like you

5. TRENDING CONTENT BRAND ADVERTISER SOCIAL AD SITE CONTENT Actions are like a barometer to relevance

6. Trending Content Trending content has low perishability

7. Identify Reach & Relevance Relevant content integrated in Facebook Ad Buy Targeting is based on Interests “Brand Affinity” You are what you feed, feed well

8. Content Resonance Content interaction creates context

9. How it works

10. What are customers into? – Interests! Got affinity? Must know passion

11. Facebook ad buy interface “Precise Interests” FB interests, underused most powerful

12. Golden Spoon gives a reason to Like

13. Results ResultsTop-line results were as follows: Click through rate: 6% Liked page : 51% Conversion to buy: 18%* Same store sales: up 13.7% during promotional period. Brands need to talk to customers... and through customers

14.

15. holy grail of organic, bottom-up marketingFB stories is like cooking with social gas

16. Sponsored Stories Yielded a 46% Higher CTR 20% Lower CPC 18% Lower Cost per Fan TBD Digital Content is the social lubricant not your advertisement

17. Take Away Leverage “Crowd Approved” content to drive engagement Keywords coming from social interaction yields better targeting “Interest” FB ads with relevant content and Sponsored Stories work

18. Thank You! @chasemcmichael @infinigraph Analyze · Automate · Activate