Dom Dwight from Yorkshire Tea talks us through the Little Urn Campaign - saving

1. Facebook, the Yorkshire Tea way

2. First, how we ‘fell into’ social…
Getting the
inside out…
…listening and
gathering intel

3. …and where it took us!
Little Urn went to the
USA to bring Brits
abroad a proper
brew…

4. Then, what we learned along the way…
Don’t force it…
Video is tricky! 2
1
3 Stay on their level!

5. …how it changed our whole approach…
consumer
social non
media consumer
brand
bloggers press
NGOs

6. …and encouraged us to integrate.
Events
Social
PR

7. Our story continues…
From talking hard water in London...
…to our ‘Och Aye The Brew’ tour

8. And, along the way, THIS happened…

9. Fooling around…

10. Mug shots…

11. In the moment & on their level…

12. Fooling around… but with more purpose

13. And finally…

14. In summary then…
Never stop listening
Stay agile
Use your imagination
Keep it real