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Getting Started with Social Media Monitoring - Celia Pronto
1. Getting started with Social Media
An STA Travel Case Study
Célia Pronto – Marketing Director 17th November 2009
2. What we’ll talk about today
• Getting internal buy-in
• How we developed our strategy
• Defining success
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3. Where we started – getting internal buy in
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4. Refocussing our thinking
Partners
Widgets Guerrilla
Mobile Sponsorship
Social
media /
PR s
RSS Campaign
bebo Blogs
Email Facebook
Retail
6. Tips for Success
• Know in advance what you want to measure
• Ensure consistent reporting and tracking
• Integrate into your business metrics and
reports
•Refine initial measurement criteria as you
learn
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