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Getting started with Social Media
An STA Travel Case Study
Célia Pronto – Marketing Director   17th November 2009
What we’ll talk about today


• Getting internal buy-in
• How we developed our strategy
• Defining success




              STA Travel Social Media Case Study   17/11/2009   2
Where we started – getting internal buy in




              STA Travel Social Media Case Study   17/11/2009   3
Refocussing our thinking
                           Partners
                 Widgets              Guerrilla




        Mobile                                    Sponsorship


                            Social
                           media /
                             PR                            s
         RSS                                      Campaign



                  bebo                 Blogs
Email                      Facebook
                                                          Retail
STAtravelbuzz
Tips for Success


• Know in advance what you want to measure
• Ensure consistent reporting and tracking
• Integrate into your business metrics and
reports
•Refine initial measurement criteria as you
learn



              STA Travel Social Media Case Study   17/11/2009   6
Thank you
celia.pronto@statravel.co.uk

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Getting Started with Social Media Monitoring - Celia Pronto

  • 1. Getting started with Social Media An STA Travel Case Study Célia Pronto – Marketing Director 17th November 2009
  • 2. What we’ll talk about today • Getting internal buy-in • How we developed our strategy • Defining success STA Travel Social Media Case Study 17/11/2009 2
  • 3. Where we started – getting internal buy in STA Travel Social Media Case Study 17/11/2009 3
  • 4. Refocussing our thinking Partners Widgets Guerrilla Mobile Sponsorship Social media / PR s RSS Campaign bebo Blogs Email Facebook Retail
  • 6. Tips for Success • Know in advance what you want to measure • Ensure consistent reporting and tracking • Integrate into your business metrics and reports •Refine initial measurement criteria as you learn STA Travel Social Media Case Study 17/11/2009 6