In this insightful presentation, Luke Brynley-Jones, Founder of Our Social Times, explores the reputational risks and opportunities for businesses in the age of social media. Using case studies and real-life scenarios he explains how to monitor your social media presence and engage online to prevent crises occurring. He also provides guidance on what to do if things go wrong. The presentation includes a review of social media monitoring tools. This presentation was first made at Online Information 2011 (29/11/11)