#Totalsocialmedia -Innovative Content marketing Ideas & Techniques
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Adam's slides from the 1-hour webinar discussion. Which featured Subi Ganaseharam, Social Media Manager for the Jamie Oliver Media Group and Nathalie Bosshard, Online Manager at Wander AG, Adam Kay, VP EMEA at Shoutlet in discussion with Luke Brynley-Jones, CEO of Our Social Times. We looked at the latest techniques for creating and sharing content, and analysed innovative content marketing case studies from leading brands. Listen here: http://oursocialtimes.com/event/totalsocialmedia-innovative-content-marketing-ideas-and-techniques/
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#Totalsocialmedia -Innovative Content marketing Ideas & Techniques
- 1. 1 #TotalSocialMedia INNOVATIVE CONTENT – CASE STUDIES
- 2. 2 #TotalSocialMedia REMINGTON SWEDEN @Shoutlet @adkay1 About • Global personal electronics company Objective • Increase brand awareness of new SILK hair tools • Identify favourite how-to blogger videos Campaign • Fans voted on their favourite blogger how-to videos • All voters were entered to win their own set of styling tools Results • 52% sales increase YOY during the time the campaign was live • 517 votes • 34% increase in fan base • 283 new acquired email addresses
- 3. 3 #TotalSocialMedia REMINGTON SWEDEN @Shoutlet @adkay1 Shoutlet’s client Remington Sweden used a very innovative campaign through video content to engage with their target audience and increase awareness of their new Silk product line. They collaborated with popular bloggers who extended the campaign reach to their audiences. They used Shoutlet to build a blogger tutorial app for their Facebook page that features a number of hair tutorials submitted by Remington bloggers demonstrating usage of various products in the Silk product line. Fans were then invited to vote on their favourite tutorial to win a set of Remington Silk appliances. In addition to building stronger relationships with hair and styling bloggers, the campaign resulted in a 34% increase in facebook fans, 49% in social engagement and Remington saw a 52.7% YOY sales growth during the campaign period.
- 4. 4 #TotalSocialMedia FOUR SEASONS NEW YORK @Shoutlet @adkay1 About • Luxury 5-star hotel Objective • Book additional summer revenue with weekend business Campaign • Ran 12 week campaign targeted to family demographic; involved offline and online tactics Results • Drove 5% increase in summer revenue YOY • 10% increase in Facebook fans • 19% increase in Twitter followers
- 5. 5 #TotalSocialMedia FOUR SEASONS NEW YORK @Shoutlet @adkay1 Another example comes from Shoutlet’s client the Hotel Four Seasons New York that used an interactive content campaign with a combination of photos, social media, PR and on-site communication to promote a story around the hotel’s mascot Maxine. Typically perceived as a business hotel, Four Seasons New York goal was to generate brand awareness amongst families and increase weekend room bookings over the summer months. The campaign led to an engagement boost across social with the support from influential “mommy bloggers”. The hotel saw an increase in family travel during the summer 5% up on sales in comparison to the previous year, and with guests asking about Maxine at Reception, Four Seasons Hotel New York declared the promotion a huge success.
- 6. 6 #TotalSocialMedia SHOUTLET ENTERPRISE SOCIALMARKETING PLATFORM SOCIAL MARKETING CUSTOMER SERVICE CRISIS MANAGEMENT MARKET RESEARCH CORPORATE COMPLIANCE DATA ANALYSIS @shoutlet @adkay1 VISIT WWW.SHOUTLET.COM TO REQUEST A FREE DEMO
Notes de l'éditeur
- Description: Shoutlet’s client Remington Sweden used a very innovative campaign through video content to engage with their target audience and increase awareness of their new Silk product line by collaborating with popular bloggers that extended the campaign reach to their audiences. They used Shoutlet to build a blogger tutorial app for their Facebook page that features a number of hair tutorials submitted by Remington bloggers demonstrating usage of the hair care company’s various products in the Silk product line. A message on the app (translated) “Vote on your favourite tutorial where bloggers create different looks using Silk styling appliances. By voting you can win your own set of Silk styling appliances,” successfully promotes the company facebook page, the company blog, those of bloggers involved, advertises the Silk product line, and encourages engagement by adding a contest element to the app. During the time the app was live, the app saw the following engagement: 517 votes submitted 368 new page likes recorded, a 34% increase in fans 283 new names and email addresses added to company mailing list In addition, the company saw a 52.7% sales increase YOY during the time that the app was live.
- Description: Shoutlet’s client Remington Sweden used a very innovative campaign through video content to engage with their target audience and increase awareness of their new Silk product line by collaborating with popular bloggers that extended the campaign reach to their audiences. They used Shoutlet to build a blogger tutorial app for their Facebook page that features a number of hair tutorials submitted by Remington bloggers demonstrating usage of the hair care company’s various products in the Silk product line. A message on the app (translated) “Vote on your favourite tutorial where bloggers create different looks using Silk styling appliances. By voting you can win your own set of Silk styling appliances,” successfully promotes the company facebook page, the company blog, those of bloggers involved, advertises the Silk product line, and encourages engagement by adding a contest element to the app. During the time the app was live, the app saw the following engagement: 517 votes submitted 368 new page likes recorded, a 34% increase in fans 283 new names and email addresses added to company mailing list In addition, the company saw a 52.7% sales increase YOY during the time that the app was live.
- Another example comes from Shoutlet’s client the Hotel Four Seasons New York that used an interactive content campaign with a combination of photos, social media, PR and on-site communication to establish a story around the hotel’s mascot Maxine that established a relationship with children and families. Their goal was to GENERATE BRAND AWARENESS AND BOOK ROOMS Viewed primarily as a choice for business travel, the team looked to tap into a different demographic for the summer to increase revenue. With a family-friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months. CAMPAIGN INTERACTIVE AND INTEGRATED SOCIAL PROMOTION The friendly mascot, Maxine, a green fuzzy plush toy from the TY Monstaz collection, was selected to travel around New York City on extraordinary Big Apple adventures. Each week for 12 weeks, Maxine travelled to a new destination and Four Seasons fans guessed the location on their Facebook page. The hotel added each correct entry into a weekly random drawing and awarded one lucky winner a Four Seasons Gift Card. As well as online promotions including Facebook posts, cover photos, a Pinterest page, and unique hashtag, Four Seasons Hotel New York also promoted the contest at hotel check-in by taking photos of the family with Maxine, which turned into a postcard that appeared on their pillow with turn-down service. The team supplemented the contest with Instagram posts and kicked off the promotion with Maxine’s own Vine Video over Twitter and Facebook. Maxine colouring pages accompanied children in the restaurants and more than 25 pictures were added to a Maxine Facebook album. RESULTS After launching the contest, the team noticed a significant boost in customer awareness online and an increased level of engagement in their Facebook community. Well-known “Mommy Bloggers” also picked up the contest and spread the word about Maxine and her travels and the family-friendly options at Four Seasons Hotel New York. With more than 190 contest participants, an increase in family travel during the summer 5% up on sales in comparison to the previous year, and guests asking about Maxine at Reception, Four Seasons Hotel New York declared the promotion a huge success. This is a great example of a campaign that involved content creation and publication across a wide variety of channels, also supported by paid media and that ended up gaining plenty earned media with the new communication through different sources like bloggers, social shares and general public engagement.
- Another example comes from Shoutlet’s client the Hotel Four Seasons New York that used an interactive content campaign with a combination of photos, social media, PR and on-site communication to establish a story around the hotel’s mascot Maxine that established a relationship with children and families. Their goal was to GENERATE BRAND AWARENESS AND BOOK ROOMS Viewed primarily as a choice for business travel, the team looked to tap into a different demographic for the summer to increase revenue. With a family-friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months. CAMPAIGN INTERACTIVE AND INTEGRATED SOCIAL PROMOTION The friendly mascot, Maxine, a green fuzzy plush toy from the TY Monstaz collection, was selected to travel around New York City on extraordinary Big Apple adventures. Each week for 12 weeks, Maxine travelled to a new destination and Four Seasons fans guessed the location on their Facebook page. The hotel added each correct entry into a weekly random drawing and awarded one lucky winner a Four Seasons Gift Card. As well as online promotions including Facebook posts, cover photos, a Pinterest page, and unique hashtag, Four Seasons Hotel New York also promoted the contest at hotel check-in by taking photos of the family with Maxine, which turned into a postcard that appeared on their pillow with turn-down service. The team supplemented the contest with Instagram posts and kicked off the promotion with Maxine’s own Vine Video over Twitter and Facebook. Maxine colouring pages accompanied children in the restaurants and more than 25 pictures were added to a Maxine Facebook album. RESULTS After launching the contest, the team noticed a significant boost in customer awareness online and an increased level of engagement in their Facebook community. Well-known “Mommy Bloggers” also picked up the contest and spread the word about Maxine and her travels and the family-friendly options at Four Seasons Hotel New York. With more than 190 contest participants, an increase in family travel during the summer 5% up on sales in comparison to the previous year, and guests asking about Maxine at Reception, Four Seasons Hotel New York declared the promotion a huge success. This is a great example of a campaign that involved content creation and publication across a wide variety of channels, also supported by paid media and that ended up gaining plenty earned media with the new communication through different sources like bloggers, social shares and general public engagement.
- PROVIDE A QUICK SHOUTLET OVERVIEW Simply put, Shoutlet provides software and services that enable our customers to do these things better. Our Enterprise Social Marketing Platform allows a company to manage all of their social marketing activities across multiple brands and networks from a single platform. With Shoutlet, content publishers, community managers, customer service representatives and market researchers are able to operate efficiently in an integrated environment. The Shoutlet platform also provides insights and recommendations that improve not only efficiency, but enable better decision making across the full spectrum of social activity.