Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, LinkedIn - at Social CRM 2013 in Brussels, hosted by Our Social Times
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Marcel Molenaar, Head of Marketing Solutions from LinkedIn speaking at Social CRM 2013 in Brussels, hosted by Our Social Times
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Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, LinkedIn - at Social CRM 2013 in Brussels, hosted by Our Social Times
- 1. Unlocking Social Business Potential with LinkedIn Marcel Molenaar Head of Marketing Solutions Benelux mmolenaar@linkedin.com / @MLNR Nov 27, 2013 ©2012 LinkedIn Corporation. All Rights Reserved.
- 3. The value we bring to business Hire Market Sell Engage the world’s best passive talent Engage most effectively with professionals Engage the world’s decision makers
- 4. Our Mission. Connect the world’s professionals to make them more productive and successful
- 6. faberNovel
- 7. faberNovel
- 8. faberNovel
- 9. The Future of Work 259M+ Members Worldwide 81M+ EMEA 4M+ NL 33%+ Mobile inmaps.linkedinlabs.com
- 10. Hire Engage the world’s best passive talent
- 11. The best candidates for a job are usually already successful in a similar position - perhaps even your competitors and they are usually not "in the market" for a new job.
- 12. ‘Quality of Hire’: het mobiliseren van passief talent. 80% van de LinkedIn-leden zijn ‘passieve talenten’! 259m+ Leden wereldwijd 20% Actief 80% Passief Actieve kandidaten Passieve kandidaten Zoeken naar relevante vacatures: Concentreren zich op de prestaties in hun huidige baan - op uw website - op LinkedIn - op Job Boards - Bouwen hun persoonlijk merk - Netwerken - Gaan niet naar uw website ©2013 LinkedIn Corporation. All Rights Reserved. 12
- 13. LinkedIn Talent Solutions: integrale recruitment strategie voor het kostenefficient mobiliseren van passief talent. Direct Sourcing (proactief kandidaten benaderen) Proactive Sourcing (PUSH) Metrics + Analytics Automated Engagement (PULL) Vacatures op maat aanbieden Employer Branding 13
- 15. Content is our core for members, marketers and LinkedIn BRANDS 2.7MM Company Pages Company Updates SlideShare Groups THOUGHT LEADERS More engagement with content vs jobs 200+ Influencers NEWS 1.3MM Publishers LinkedIn Today PEERS 1.5MM Groups Connections
- 16. We build relationships between brands and the world’s professionals to make them both more successful 16
- 17. Why? Buyers are highly informed, savvy, and demanding 60% Through decision making process First contact with brand Source: CEB, “The Digital Evolution in B2B Marketing”, 2012 17
- 18. Audi Belgium shifts gears on their LinkedIn presence
- 19. Audi Belgium Company Page
- 21. Sell Engage the world’s decision makers
- 22. LinkedIn defines social selling Who What How Who are the right people? What to talk about? How do I get a warm intro? 30x profiles 2x more alerts TeamLink premium search alerts connect your networks 3rd degree visibility ©2013 LinkedIn Corporation. All Rights Reserved. LSS 22
- 23. LinkedIn Sales Navigator Who Who are the right people? • Lead Builder • Premium Search • Search Alerts ©2013 LinkedIn Corporation. All Rights Reserved. What How What to talk about? How do I get a warm intro? • Alerts • Who Viewed My Profile • Full Profiles • TeamLink • InMail • Introduction Requests LSS 23
- 24. Everywhere 33%
- 25. Thank You Marcel Molenaar Head of Marketing Solutions Benelux www.linkedin.com/in/molenaarm / @MLNR