Juan Hernandez proposes building housing developments in the Americas to suit the needs of retiring Baby Boomers. This large and affluent generation is looking for affordable places to retire with access to healthcare, finances, communication, education, and recreation. Developments need to provide a quality lifestyle as well as opportunities for work and learning to engage this active generation. Meeting Baby Boomers' needs could attract many retirees to relocate abroad.

1. Juan Hernandez
649 W 80th St
Proposal Hialeah, Fl 33014
Phone: 305-725-8209
Email: Hrnndju3@yahoo.
To: Carlos
From: Juan Hernandez
Date: May 31, 2009
Re: Building Communities in the Americas
To build housing development(s) in the Americas that will suit the needs of the “Baby-
Boomer” generation; the most affluent consumer group that exists.

2. Project Description:
To build housing development(s) in the Americas that will suit the needs of the
“Baby-Boomer” generation; the fastest growing population segment. These
communities will allow the retiree’s to feel comfortable moving abroad.
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2222 Needs Assessment:
With so many Baby-Boomers coming of age to retire, many are looking for a
place to retire to. An area where baby boomers can afford to live comfortably if
not better than where they are located now. This is the generation that has
moved from an “Isolationist” society to a “Global” society. This generation is
willing to move out of the United States once they retire if their basic needs will
be meet. These need are:
Communication
Housing
Education
Financial
Medical
Recreation
Security
Baby-boomers are an active group who will live longer than generations before
them. Why target the baby-boomers? Every 7 Seconds someone in America
turns 50. The 50+-age group: which makes it the fastest growing population
segment. They are the most affluent consumer group that exists and account for
over 40% of total consumer demand. quot;Americans older than 50 years of age
control more than 77% of the country's financial assets and that number is even
greater worldwide.quot; http://www.waiora.com/join
Baby-boomers average $24,000 in annual disposable income. They control over
48% of all discretionary purchases that occur. Studies show their spending at
almost $2 Trillion on goods & services each year. They visit malls more often
than any other age group and dine out 4-5 times per week. 74% of the baby-
boomers use the Internet to find health information while 78% make online
purchase. Over 70% are willing to try new brands. They spend over $29 Billion
yearly on grandchildren's gifts. Women over 50 spend $21 Billion on clothes
annually.
Source: Gary Onks
- SoldOnSeniors, Inc.
- SoldOnSeniors.com
SENIORS AND TECHNOLOGY
More than 76% of all seniors age 55 and up have made a consumer electronics
purchase in 2003; 79% of seniors age 75 and up say new security technologies

3. like alarms and integrated surveillance systems make them feel safer.
(Consumer Electronics Association, 2004) This is why a gated community or one
with an onsite Manager would be an asset.
Americans over 65 who use the Internet has increased by 47% since 2000,
making them the fastest growing online user segment. While 22% of American
over 65 go online, compared to 75% of the 30 to 49 age group. (The New York
Times, 2004)
By the time the last baby boomer turns 65, the population aged 65 and older will
have doubled. In 2003, Baby Boomers represent 12% of the nation’s population.
In 2030, Baby Boomers will represent 20% of the nation’s population. (USA
Today, 2003) The percentage of the population 65 of older has more than
tripled from 4.1% in 1900 to12.4% in 2000. There were 50,545 persons aged 100
or more in 2000 (0.02% of the total population). This is a 35% increase from the
1990 figure of 37,306. (Administration on Aging, 2002) Population 65 and older
(in millions)
2000 35.0
2010 40.2
2020 54.6
2030 71.5
(USA Today, 2003)
3 Expected Outcome:
A community for the baby-boomer generation will need to meet and possibly
acceded their needs in order to remove any doubts or concerns amid their
relocation decision. The region will need to provide a quality health care system,
financial institutions that provide easy access to their monies being transferred to
and from countries. Communication is also key. They will need to be able to
access their friends and families back in the states via phone, Internet, and
transportation. The communities’ location must also provide opportunities for
work and play for this active generation; this also includes access to education.
Research has noted that this generation is not only physically active but also
mentally active. The trend is to relocate to a community that can meet their
educational needs to take classes to stimulate their mental capacity.