New Rules of SEO 2010
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Keeping track of changing SEO trends since 2002 has been a challenge and this presentation highlights the key changes and what to expect going forward.
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New Rules of SEO 2010
- 1. The New Rules of SEO August 2010
- 9. Google’s Changing Algorithm Source: SEOMoz
- 10. Changing SEO Trends Source: http://blog.greenlightsearch.com
- 12. Blended results. Includes News, Video, Blogs, Images. More comprehensive results. Google Universal – Overview 2007
- 13. Based on user activity and location. Focus is “user intent”. Users will be more qualified. No more top rankings. Focus on ROI, conversions & traffic. Google Personalisation – Overview 2008
- 14. More data. More everything. Google Sidebar – Overview 2010
- 15. Search results are now 50% fresher. Analyses the web in small portions and updates their index on a continuous basis. Faster and more comprehensive results. Google Caffeine – Overview 2010
- 17. Fresh and new content will be rewarded News & Twitter results will feature Peripheral content does play more of a role in rankings: Images, Video, & Social Google Caffeine – What Does It Mean?
- 18. Social Media Timeline Source: idfive
- 19. Guess who’s gaining market share?
- 21. What this means for you - Diversify
- 22. SEO & Social Media Benefits SEO Social Media Own Digital Shelf Referring Traffic User Generate Content Incoming Links Reputation Management Create Brand evangelists Brand Awareness
- 24. Owning the Digital Shelf Over 2.5 million video views!
- 25. Increase Quality Inbound Links Over 8000 links in 2 months
- 27. Owning the Digital Shelf
- 28. Leveraging Digital Assets as part of your SEO Strategy