Social Media for Health Care
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Presentation on Social Media including its effect on and use in Health Care
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Social Media for Health Care
- 1. 6 th January 2010 www.outserveweb.com [email_address] Social Networking & Social Media to Support Patient Care
- 2. 6 th January 2010 www.outserveweb.com [email_address] Philip Oakley Technology Consultant Outserve Ltd Blog Phil Oakley OutserveWeb
- 3. What we do? 6 th January 2010 www.outserveweb.com [email_address] Outserve provides consultancy to help organisations get the most from technology and the web.
- 5. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
- 6. What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. … http://en.wikipedia.org/wiki/Social_media
- 10. LOCATION
- 11. 6 th January 2010 www.outserveweb.com [email_address]
- 12. 6 th January 2010 www.outserveweb.com [email_address]
- 14. DEMO
- 16. 6 th January 2010 www.outserveweb.com [email_address]
- 18. Groups GROUPS
- 20. 6 th January 2010 www.outserveweb.com [email_address]
- 25. WHO? 6 th January 2010 www.outserveweb.com [email_address]
- 26. 6 th January 2010 www.outserveweb.com [email_address]
- 29. Fastest Growing Facebook group is women over 55 .
- 32. 6 th January 2010 www.outserveweb.com [email_address]
- 33. 6 th January 2010 www.outserveweb.com [email_address]
- 41. “ 65% of companies plan to increase their use of social media for internal communication in 2010”
- 45. COMMUNICATION
- 46. 6 th January 2010 www.outserveweb.com [email_address] Text Message
- 47. MESSAGING CHAT NEWS FEED WALL
- 55. 6 th January 2010 www.outserveweb.com [email_address]
- 57. Feedback Trends & Reputation
- 58. The NHS is 'Evil' and 'Orwellian'
- 70. TRENDS – REAL TIME
- 71. Collaboration & Building Teams
- 74. FEEDBACK Communication Collaboration Messages
- 75. 6 th January 2010 www.outserveweb.com [email_address]
- 81. The future.. Wave 6 th January 2010 www.outserveweb.com [email_address]
Editor's Notes
- Who What and Why of Social Media What is it? Who is using it? Why would you want to use it? Why should you care? How can improve support services
- What we have always done Now just online
- Wikipedia is social media 14 million user submitted articles 3 million + in English 6 th most popular site on the internet
- Facebook has 350million users (2nd) Youtube serves I billion videos per day (3rd) I per internet user Linkedin – Business Social Networking Blogger (7 th ) Twitter (13 th ) Myspace (14 th ) Flickr (33 rd ) Linkedin (39th)
- Google/Microsoft Missed the real time web Google Acquisitons? Friendfeed purchased by Facebook
- Updates
- Google latitude Mobile devices GPS Useful information
- Audio
- Video
- On premise behind the firewall Corporate Social Media
- Twitter became so fundamental in spreading news of the protests that the U.S. State Department asked the company to delay a planned shutdown for maintenance.
- Weblog over 10 years old Internal/Exteranl Commuication Conversation and Feedback Politicians Old Media Nrespapers/BBC internal blogging strategy
- Facebook was then opened on September 26, 2006 to everyone of ages 13 and older with a valid e-mail address 350 million worldwide users 95 million in the US UK 51.5% Online users (US47%)
- Statistics Trends for more female/older users Average age of twitter user
- Twitter Facebook Youtube
- Number10.gov.uk Youtube record a question Flickt Twitter
- Stephen Fry Jonothan Ross
- World Heath Organisation International & Regional
- Digital Wing Of the NHS 100,000 pages Comprehensive health information service for the public. y
- Builth GP Surgery in Wales using youtube
- Process Improvements Watson Wyatt Communications ROI report 2009/2010
- GE – Aviation to Healthcare SupportCentral 400,000 users in more than 6,000 locations around the world. It supports more than 20 languages, garners more than 25 million hits a day hosts more than 50,000 communities 100,000 experts who manage information and answer questions.
- More than 4,400 blogs (about 40,000 blog entries), More than 3,300 wikis, 28,000 inquiries and responses in 2,400 forums.
- Customer Centric/Feedbal/Opinions
- Customer Centricity 12 billion David Cameron
- Would not replace choose and book and Electronic prescription
- Upload profile and merdcal information
- Comments on Blogs Twitter search
- Republican Right said NHS was 'evil' and 'Orwellian During Health Care reform debates
- Andy Burnham is Secretary of State for Health
- Open letter from Gordon Brown thanking the campaign Logo Twibbon
- Feedback Trending topics (national, internal and local)
- Risks (Telephone, Email, ) HR issues/Legal/Privacy issues Existing policies Private confidential information Above all common sense
- Emerging Markets