Creating Content for The Time-Crunched by Kate Morris for Pubcon Austin 2015.

1. @katemorris
YOU WANT MORE BUSINESS

2. @katemorris
SEARCH AND SOCIAL
ARE GREAT CHANNELS
FOR MORE BUSINESS

3. @katemorris
YOU NEED CONTENT

4. @katemorris
WHAT KINDS OF CONTENT
ARE GOING TO BRING YOU
MORE BUSINESS?

5. @katemorris
AND
WHERE IS THE TIME
TO DO IT?

6. @katemorrisYOU HAVE OTHER THINGS TO DO!

7. @katemorris
Creating Content for
The Time-Crunched
Kate Morris
Outspoken Media
ft. Rhinos

8. @katemorris
NOT ALL CONTENT IS WRITTEN

9. NOT JUST BLOG ARTICLES

10. IT’S NOT WRITTEN

11. @katemorris
IT’S PEOPLE, PRODUCTS AND ACTIONS

12. @katemorris
PB
&
Jams

13. @katemorris

14. @katemorris

15. @katemorris

16. @katemorris
From my Facebook
post:
“I’m so going to order
some of these.”
“Just bought the two
pack.”
“Sandra, you want to
buy or me?”

17. @katemorris
GETTING IT
DONE

18. @katemorris
ABOVE ALL:
FOCUS ON
CREATING AND
MAINTAINING
GREAT PRODUCTS AND SERVICE

19. @katemorris
EMPOWER YOUR PEOPLE
TO MAKE
POSITIVE
NEWSWORTHY
DECISIONS

20. @katemorris
NOW, LET’S TALK MORE
COMMON CONTENT

21. @katemorris
TRANSACTIONAL
INFORMATIONAL
ENGAGING
“SEO”

22. @katemorris
CREATING
TRANSACTIONAL
CONTENT

23. @katemorris
TRANSACTIONAL CONTENT:
HOURS
CONTACT/MAP
MENU
PRODUCTS
SERVICES
RATES

24. @katemorris
YOU HAVE THIS ALREADY.

25. @katemorris

26. @katemorris
BUT IS IT CONSISTENT?

27. @katemorris

28. @katemorris
IS IT EVERYWHERE YOUR POTENTIAL
CUSTOMERS ARE LOOKING?

29. @katemorris
GETTING IT
DONE

30. @katemorris
ONCE PER MONTH, PICK A NEW FRIEND
AND ASK THEM TO IDENTIFY YOUR
HOURS, LOCATION, RELEVANT
INFORMATION TO MAKE A DECISION.

31. @katemorris
FIX ANY ISSUES

32. @katemorris
COULD IT BE DOING MORE FOR YOU?

33. @katemorris
Social
Impact!

34. @katemorris
THE NEXT SECTION IS
WHAT YOU WERE EXPECTING

35. @katemorris
CREATING
INFORMATIONAL
CONTENT

36. @katemorris

37. @katemorris

38. @katemorris
ALL ABOUT
BUILDING TRUST
& BRAND

39. @katemorris
NOT INTENDED
TO SELL ANYTHING
** BUT IT CAN HAVE THAT SIDE EFFECT

40. @katemorris
CREATING
ENGAGING
CONTENT

41. @katemorris
YOU WANT CONTENT
THAT WILL
ENGAGE
GET LIKES, SHARES, TWEETS, PINS, LINKS, ETC.

42. @katemorris
REMEMBER,
MOST OF YOUR
ENGAGING CONTENT
IS NOT SOMETHING THAT GOES ON A
CONTENT CALENDAR

43. @katemorris
IT’S NOT ALL WRITTEN

44. @katemorris

45. @katemorris

46. @katemorris
BUT SOMETIMES IT IS WRITTEN

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48. @katemorris
OR INTERACTIVE

49. @katemorris

50. @katemorris
GETTING NEW CONTENT
DONE

51. @katemorris
NEEDS:
✔ IDEAS
✔ PROCESS
KNOWLEDGEABLE WRITER
GRAPHIC DESIGNER

52. @katemorris
WHO WRITES:
YOU
EMPLOYEE
FREELANCE WRITER

53. @katemorris
YOU NEED SOMEONE THAT
KNOWS
YOUR BUSINESS (AND CUSTOMERS)

54. HANDED DOWN INFORMATION

55. @katemorris
WHERE:
ALL CONTENT SHOULD
BE HOSTED ON YOUR SITE TO START.

56. @katemorris
BLOG:
IF THE CONTENT WILL BE
UPDATED OVER TIME

57. @katemorris
STATIC RESOURCE:
IF THE CONTENT IS
TIMELESS

58. @katemorris
ASK ME ABOUT VIDEOS LATER

59. @katemorris
HOW OFTEN?
IT DEPENDS.
TAKE IT SLOW.

60. DON’T CHARGE

61. @katemorris
SAVE YOUR RESOURCES FOR
GOOD CONTENT

62. @katemorris
WANT A TIMELINE?
DO ONE GOOD PIECE
ONCE A QUARTER

63. @katemorris
MAKE SURE THERE ARE
SHARABLE IMAGES
AND/OR A GOOD
VIDEO COVERSHOT

64. @katemorris
WHERE IS
SEO?!?!?!

65. @katemorris
WANT LINKS FROM FOX, MASHABLE,
HUFFINGTON POST, ETC.?

66. @katemorris
13 Links from DA 44-98 in less than
5 days 8 Links from DA 72-79 in 3 days.

67. @katemorris
DON’T CREATE FOR ONE CHANNEL,
CREATE FOR ALL CHANNEL IMPACT.

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LEAST EFFORT AND
BIGGEST IMPACT

69. @katemorrisFINAL

70. @katemorris
THIS IS A BALANCING ACT.

71. @katemorris
YOUR BEST CONTENT IS
ALREADY DONE.

72. @katemorris
IN TERMS OF CREATING MORE:

73. @katemorris
MAKE
FRIENDS.

74. @katemorris
WORK WITH PARTNER BUSINESSES
WITH SIMILAR AUDIENCES
WIN-WIN

75. @katemorris
WORK WITH LOCAL WRITERS,
DEVELOPERS, AND DESIGNERS

76. @katemorris
MAKE SURE EVERYTHING WORKS
ON MOBILE.
THIS IS A MUST.

77. @katemorris
Takeaways
1. Spend your resources on making your people
happy, product awesome, and service first class.
2. Once a Month - Check that your information is
correct and available to your target market.
3. Once a Quarter – Do one big campaign/content
push. Plan. Get the right people involved.
4. Make friends – Local service providers and
business owners in complementary industries.

78. Help Save the Rhinos

79. Help Save the Rhinos
Adopt WWFhttp://gifts.worldwildlife.org/gift-center/gifts/Species-
Adoptions/African-Rhino.aspx
Help Fund the Rhino Rangers
http://www.gofundme.com/olpejeta
Rhino Rage
http://www.rhinorage.org/
For everyone that shares this presentation (unique shares, real people), we
will donate $1, up to $500. Or donate on your own using the organizations
above.

80. @katemorris
THANKS!
kate@outspokenmedia.com
http://outspokenmedia.com