Sitelinks launched in 2009 to: Increase amount of information within ad space, increase relevancy for user, and increase click volume. Google is always asking, "How cane we make this better?"

1. Google Enhances Sitelinks
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2. More Options = More Clicks?
 Sitelinks launched in 2009 to:
Increase amount of information within ad space
Increase relevancy for user
Increase click volume
 On average, Google says the CTR is about 30% higher for ads with
sitelinks than for those without.
 Up to 6 sitelinks can be displayed in one ad
Must be in position 1 or 2 of SERP
 Sitelinks perform well, but Google always asks: “How can we make
this better?”
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3. Sitelink Formats
Normal Ad with Sitelinks:
Normal “side” SERP ad with text below headline:
Images courtesy: searchenginewatch.com 3
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4. The “Hybrid” Sitelink Ad:
 Cool! How can I get these for my client/business?
 First, You must have sitelinks enabled. Sitelinks must also appear
in position 1 or 2
 Google: “Account must contain active ads closely related to your
sitelinks”
 In other words: Great relevancy, CTR, and quality scores
 Can I see associated metrics specifically for these new sitelinks?
 Currently, there is no way to segment these from normal sitelinks
within AdWords; may be a future release.
Image courtesy: searchenginewatch.com 4
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