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Media Fragmentation and the New Media Multitasker

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Overdrive Interactive
Overdrive Interactive

According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.

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New Trend: People Are Consuming 12 Hours of Media In Only 9 Hours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore

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Media Fragmentation and the New Media Multitasker

  • 1.