2. COMPANY
CONFIDENTIAL
|
2
StarBng
point
with
mulBple
potenBal
avenues
Process
Goal
with
modified
or
improved
funcBonality
Development
“You
know
where
it
ends
usually
depends
on
where
you
start”
–
Everlast,
What
It’s
Like
Organism
development,
drug
development,
and
business
development
are
all
processes
of
transformaBon
from
one
state
to
another
All
companies
begin
development
with
a
market
need
and
a
product
concept
–
the
trick
is
figuring
out
where
to
go
and
how
to
get
there!
What
it
looks
like
What
it
feels
like
3. COMPANY
CONFIDENTIAL
|
3
3
Defining
the
Space
Very
different
paths,
goals
and
business
models
TherapeuAcs
ModulaBng
molecular
pathways
Extensive
clinical
tesBng
Medical
Devices
Mechanical
intervenBon
Precedent
with
proof
Research
Tools
Enabling
experimentaBon
Lower
barrier
to
entry
DiagnosAcs
Rapid
quanBficaBon
Centralized
market
Healthcare
IT
Data
processing/analysis
SBll
fragmented
4. COMPANY
CONFIDENTIAL
|
4
4
Business
Goals
Barrier
to
entry
defines
revenue
expectaBons
TherapeuAcs
IP,
Clinical,
Regulatory
Huge
cost
and
huge
payoff
Medical
Devices
IP,
InvenBon,
IteraBon
Shorter
development
cycle
Research
Tools
First
mover,
Cost,
Speed
Rapid
uptake
/
obsolesence
DiagnosAcs
Ease,
Relevance,
Format
Access
and
cost
Healthcare
IT
So`ware,
ImplementaBon
AdopBon
and
value
The
harder
it
is
for
someone
else
to
compete,
the
larger
the
revenue
genera6on
poten6al
5. COMPANY
CONFIDENTIAL
|
5
Discovery
and
opBmizaBon
Animal
tesBng
and
toxicology
IND
Phase
I
safety
Phase
II
efficacy
Phase
III
target
populaBon
NDA
Design
and
prototyping
Animal
tesBng
and
opBmizaBon
IDE
Pilot
tesBng
Pivotal
tesBng
510(k)
with
precedent
PMA
or
TherapeuAcs
NCEs
require
New
Drug
ApplicaBon
(NDA)
with
evidence
of
safety
and
efficacy
from
well
controlled,
randomized
clinical
trials
Medical
Devices
FDA
regulates
as
devices;
510(k)
with
clinical
sample
data
or
PMA
with
data
on
impact
on
paBent
health
DiagnosAcs
FDA
regulates
as
devices;
510(k)
with
clinical
sample
data
or
PMA
with
data
on
impact
on
paBent
health
Research
Tools
Not
regulated,
open
market
compeBBon
Healthcare
IT
HIPAA
paBent
privacy
and
data
security
compliance
5
Key
Hurdles
Along
the
Way
6. COMPANY
CONFIDENTIAL
|
6
6
Key
Features
for
Investors
What
will
it
take
to
get
to
an
exit?
TherapeuAcs
InnovaBve
science
versus
expensive
clinical
development
Medical
Devices
Sales
ramp
ahracBve
in
acquirer
markets
Research
Tools
Sales
cycle
and
capital
infrastructure
/
reagents
DiagnosAcs
Value
add
to
clinical
decision
making;
reimbursement
Healthcare
IT
Magnitude
of
benefit
to
purchaser
to
jusBfy
cost
The
more
capital
and
6me
required
to
develop
a
product,
the
larger
the
exit
valua6on
must
be
Revenue
genera4on
drives
earnings
per
share,
either
as
a
public
company
or
upon
acquisi4on,
which
determines
exit
value
for
investors
7. COMPANY
CONFIDENTIAL
|
7
7
Main
Issues
Return
on
Investment
=
Exit
value/Capital
invested
TherapeuAcs
ValidaBon
Medical
Devices
Sales
ramp
ahracBve
in
acquirer
markets
Research
Tools
Sales
cycle
and
capital
infrastructure
/
reagents
DiagnosAcs
Value
add
to
clinical
decision
making;
reimbursement
Healthcare
IT
Magnitude
of
benefit
to
purchaser
to
jusBfy
cost
Time
and
money
needed
to
address
these
issues
and
start
genera6ng
that
expected
revenue
is
the
denominator
in
the
return
equa6on
• May
be
different
for
different
investors
even
in
the
same
company
• ROI
=
absolute
cash
on
cash
or
IRR,
which
takes
4me
value
of
money
into
account
8. COMPANY
CONFIDENTIAL
|
8
8
QuesAons
Every
Business
Plan
Must
Address
Degree
of
market
saAsfacAon
How
well
is
this
going
to
address
the
need?
DifferenAaAon
from
compeAAon
(or
compeBBve
advantage)
MoneAzaAon
Who
will
pay
for
this?
How
will
product
development
be
translated
into
shareholder
value?
StarBng
point
Process
/
Path
Goal
Team
Who
are
the
people
involved?
Why
are
they
the
right
founders/management
for
this
company?
Market
opportunity
Broadly
defined
Expected/PotenBal
share
Development
acAviAes
Requirements
Risks
Knowns/Unknowns
Budget
required
Money
Time
People
Company
Z
Summary
Development
Plan
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Program
1 Assay
development $500,000
Compound
screening $650,000
Lead
optimization $650,000
Manufacturing $1,500,000
GMP
toxicology $1,000,000
IND $250,000
Phase
I $2,200,000
FTEs 3 3 3 5 7 7 10 12
Total $250,000 $575,000 $650,000 $1,075,000 $1,250,000 $750,000 $1,100,000 $1,100,000 $6,750,000
9. COMPANY
CONFIDENTIAL
|
9
9
NavigaAng
the
Path
Cars
now
have
“acBve
headlights”…
Companies
need
acBve
investors
who
have
been
down
the
road
many
Bmes
before!
You
know
the
curves
are
coming,
but
line
of
sight
is
limited
and
slow
reacBon
Bmes
can
be
deadly
Data
reproducibility
Capital
efficiency
Handling
delays
Something
didn’t
work
Targeted
partnering
RecruiAng
management
IP
strategy