The Perfect Storm - The Rise of SEO & Social Media
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Are you using the "silo" method in your interactive marketing? Social media and search marketing efforts should be integrated for effective web marketing results.
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The Perfect Storm - The Rise of SEO & Social Media
- 1. OXIEM | 7003 POST ROAD, SUITE 416 | DUBLIN, OH 43016 | T: 866.432.8235 | W: OXIEM.COM oxiem.com
- 2. Sites Engaging Branding | Top Technology | Easy Manageability > Sites that perform & convert visitors to customers Search Holistic Web Marketing | Organic + Paid + QOV Metrics > Continually-managed, for traffic and conversion Social Connect | Convey | Converse With Audiences > Active dialog that creates a bond and advocacy oxiem.com
- 3. The Perfect Storm The Rise of SEO & SoMe oxiem.com
- 4. Fact: We Like to Search oxiem.com
- 5. SEM Marketing Spending oxiem.com
- 6. Social Media Stats The Stuff You Already Know • Facebook has over 400 million users worldwide • Twitter grew over 1,000 percent in 2009 • LinkedIn has over 60 million users • Social media is the top digital priority in 2010 among senior marketers • 70% of bloggers are organically talking about brands on their blog • There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. oxiem.com
- 7. Marketing Budgets are Changing oxiem.com
- 8. Social Search? oxiem.com
- 9. Welcome to Real Time oxiem.com
- 10. Google’s Getting Social oxiem.com
- 11. “Do not confuse motion and progress.” A rocking horse keeps moving but does not make any progress. Alfred A. Monapart oxiem.com
- 12. No Site Is An Island oxiem.com
- 13. The Silo Approach TRADITIONAL SOCIAL SEARCH ENGINE MARKETING MEDIA OPTIMIZATION WEBSITE oxiem.com
- 14. A Better Approach Traditional Marketing Search Social Media Engine Optimization WEBSITE oxiem.com
- 15. The Ideal Marketing Marriage oxiem.com
- 16. The Art & Science Of Search oxiem.com
- 17. The Basics of Search – Organic & PPC oxiem.com
- 18. The Pillars of SEO On-Page Off-Page Optimization Optimization • Keyword rich text • Solid keyword list • Headings • Linking strategies • Title tags • Anchor text • Meta tags • Directory submission • Calls to action • Keyword focused links • URL structure • Social media! • Internal linking • Much more! oxiem.com
- 19. Focus on Quality Targeted Traffic Generated Quality Of Conversion Visit oxiem.com
- 20. Harnessing “People Streams” oxiem.com
- 21. Tips for Social Media Optimization oxiem.com
- 22. Linkability! Key to Success: Fresh, high-quality content! Tactics: • Blog • Whitepapers • E-books • Sharable content on your website oxiem.com
- 23. Make Sharing Easy! Remember, good content get’s shared. Are you making it easy for viewers to share? Top Sites to Consider: • Delicious • Digg • Technorati • Facebook • Twitter • Google Buzz (maybe) oxiem.com
- 24. High Quality Blog Content • Integrate your top performing keywords • Download the “All in One SEO” Pack for Wordpress • Outbound Links • Offer RSS & Subscriptions buttons • Headlines, Tags & Categories • URL Structure • www.yourblogsite.com/?p=123 • www.yourblogsite.com/2007/01/01/blog_entry_title_here oxiem.com
- 25. Optimize your Social Media Profiles • Make sure your linking to your website in all profiles! • LinkedIn links • Facebook Fan Pages • Twitter bios • Delicious, Digg and other social bookmarking profiles • Integrate keywords in bio’s • Use bit.ly to track and measure all links you are sharing oxiem.com
- 26. Dynamic Content • Dynamic content (video, images, podcast, etc.) • Use quality headlines and keyword rich descriptions • Don’t forget keyword rich tags oxiem.com
- 27. Align Measurement Tactics • What are your objectives & goals? • Use Google Analytics to monitor, measure and adjust • Use bit.ly to track and measure all links you are sharing oxiem.com
- 28. Social Media Optimization But Remember oxiem.com
- 29. Tips for Success • Content is King – Quality content will always win! • Be a resource – Share unique, relevant and helpful stuff • Be real & authentic – It actually works! • Social media is a two-way space oxiem.com
- 30. Questions? Billy Fischer | bfischer@oxiem.com| 614.448.1809 7003 Post Road, Suite 416 Dublin, Ohio Twitter.com/billyfischer Facebook.com/billyfischer Linkedin.com/in/billyfischer Blog.oxiem.com oxiem.com