1. Thomas’ Place (Name still pending) A full-service, interactive experience! By Heather Millwater
2. Ever thought you would like a restaurant experience that was different than the others? Tired of going to different restaurants and yet getting the same boring old themes, service, food, etc? “I want to go out to dinner more often, but the restaurants around here are all the same.” –Jennifer “I really wish that sometimes I could go out to eat and actually feel like I’m having fun. All I’m doing is eating, is that worth $40-$50?” –Bryan “I hate having to choose whether I want good food and service or a realistic, evenly priced meal.” -Jay
3. An interactive, full-service restaurant Live performances Great Food Great Service More than just a Meal Mission: Create a restaurant that provides guest interaction, while enjoying a great meal at a reasonable price. Vision: A full-service restaurant featuring live performances that guests can vote on; each table will feature video game technology, along with a free to use wireless internet connection. Create an food atmosphere that offers “more than just a meal”; differentiated from typical casual dining restaurants. Values: Innovation along with wholesome family fun. Guests of all ages will be able to enjoy aspects of the environment. Strategy: High start-up costs, but innovative and banking on the concept that people are tired of the same old night out. Employ those with great people skills, keep costs down by using used-equipment.
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5. According to the NRA 2010 report, technology such as handheld POS systems and computerized cooking equipment will play a major role in sales and efficiency increases in the restaurant industry in 2010.
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7. Top Competition: Chili’s, Applebee’s, TGI Fridays, etc. Competition in the restaurant industry is very tough. There are many competitors, and most of them are chains with an established brand name and loyal customers. It will be a difficult industry to penetrate, but it can be done if costs are watched vigilantly, and much care is taken in the marketing department.