SlideShare une entreprise Scribd logo
1  sur  6
Thomas’ Place (Name still pending) A full-service, interactive experience! By Heather Millwater
Ever thought you would like a restaurant experience that was different than the others?  Tired of going to different restaurants and yet getting the same boring old themes, service, food, etc?   “I want to go out to dinner more often, but the restaurants around here are all the same.” –Jennifer “I really wish that sometimes I could go out to eat and actually feel like I’m having fun.  All I’m doing is eating, is that worth $40-$50?” –Bryan “I hate having to choose whether I want good food and service or a realistic, evenly priced meal.” -Jay
An interactive, full-service restaurant Live performances       Great Food       Great Service  More than just a Meal Mission:  Create a restaurant that provides guest interaction, while enjoying a great meal at a reasonable price.   Vision:  A full-service restaurant featuring live performances that guests can vote on; each table will feature video game technology, along with a free to use wireless internet connection.  Create an food atmosphere that offers “more than just a meal”; differentiated from typical casual dining restaurants.  Values:  Innovation along with wholesome family fun.  Guests of all ages will be able to enjoy aspects of the environment.   Strategy:  High start-up costs, but innovative and banking on the concept that people are tired of the same old night out.  Employ those with great people skills, keep costs down by using used-equipment.
[object Object]
    According to the NRA 2010 report, technology such as handheld POS systems and computerized cooking equipment will play a major role in sales and efficiency increases in the restaurant industry in 2010.
   The restaurant industry currently enjoys 44 cents of all dollars spent on food, and sales are predicted to increase to give the industry 53.2 cents of all dollars spent on food in the United States.,[object Object]

Contenu connexe

Tendances

Happy lanedeli
Happy lanedeliHappy lanedeli
Happy lanedeliJordan
 
Minneapolis-St. Paul Chart of the Week | December 5, 2016
Minneapolis-St. Paul Chart of the Week | December 5, 2016Minneapolis-St. Paul Chart of the Week | December 5, 2016
Minneapolis-St. Paul Chart of the Week | December 5, 2016Carolyn Bates
 
Cifras del Food Service
Cifras del Food ServiceCifras del Food Service
Cifras del Food ServiceAxioma B2B
 
Grocery stores compete for attention | JLL Retail
Grocery stores compete for attention | JLL RetailGrocery stores compete for attention | JLL Retail
Grocery stores compete for attention | JLL RetailJLL
 
Velocity+-+The+Little+Black+Book+of+Loyalty
Velocity+-+The+Little+Black+Book+of+LoyaltyVelocity+-+The+Little+Black+Book+of+Loyalty
Velocity+-+The+Little+Black+Book+of+LoyaltyAdrian Lloyd
 
Happy lanedeli
Happy lanedeliHappy lanedeli
Happy lanedeliJordan
 
Webloyalty Easter Retail 2014 Report Introduction
Webloyalty Easter Retail 2014 Report IntroductionWebloyalty Easter Retail 2014 Report Introduction
Webloyalty Easter Retail 2014 Report IntroductionWebloyalty UK
 
Rural Marketing Hidden Potential for India
Rural Marketing Hidden Potential for IndiaRural Marketing Hidden Potential for India
Rural Marketing Hidden Potential for IndiaVinay Solanki
 
Sam’s club’s vp sees need for industry sourcing standards
Sam’s club’s vp sees need for industry sourcing standardsSam’s club’s vp sees need for industry sourcing standards
Sam’s club’s vp sees need for industry sourcing standardsSherry Huang
 

Tendances (10)

Happy lanedeli
Happy lanedeliHappy lanedeli
Happy lanedeli
 
Minneapolis-St. Paul Chart of the Week | December 5, 2016
Minneapolis-St. Paul Chart of the Week | December 5, 2016Minneapolis-St. Paul Chart of the Week | December 5, 2016
Minneapolis-St. Paul Chart of the Week | December 5, 2016
 
Cifras del Food Service
Cifras del Food ServiceCifras del Food Service
Cifras del Food Service
 
Grocery stores compete for attention | JLL Retail
Grocery stores compete for attention | JLL RetailGrocery stores compete for attention | JLL Retail
Grocery stores compete for attention | JLL Retail
 
Business Plan
Business PlanBusiness Plan
Business Plan
 
Velocity+-+The+Little+Black+Book+of+Loyalty
Velocity+-+The+Little+Black+Book+of+LoyaltyVelocity+-+The+Little+Black+Book+of+Loyalty
Velocity+-+The+Little+Black+Book+of+Loyalty
 
Happy lanedeli
Happy lanedeliHappy lanedeli
Happy lanedeli
 
Webloyalty Easter Retail 2014 Report Introduction
Webloyalty Easter Retail 2014 Report IntroductionWebloyalty Easter Retail 2014 Report Introduction
Webloyalty Easter Retail 2014 Report Introduction
 
Rural Marketing Hidden Potential for India
Rural Marketing Hidden Potential for IndiaRural Marketing Hidden Potential for India
Rural Marketing Hidden Potential for India
 
Sam’s club’s vp sees need for industry sourcing standards
Sam’s club’s vp sees need for industry sourcing standardsSam’s club’s vp sees need for industry sourcing standards
Sam’s club’s vp sees need for industry sourcing standards
 

En vedette

Doc@home, April 2014
Doc@home, April 2014Doc@home, April 2014
Doc@home, April 2014ifi8106tlu
 
Fondation NeuroTrauma Marie-Robert-On parle de nous
Fondation NeuroTrauma Marie-Robert-On parle de nousFondation NeuroTrauma Marie-Robert-On parle de nous
Fondation NeuroTrauma Marie-Robert-On parle de nousfondationneurotrauma
 
Heroes
HeroesHeroes
Heroesschool
 
The fifties
The fiftiesThe fifties
The fiftiesschool
 
отчет неделя 2011
отчет неделя 2011отчет неделя 2011
отчет неделя 2011school
 
традиции и инновации
традиции и инновациитрадиции и инновации
традиции и инновацииschool
 
творческий отчет
творческий отчеттворческий отчет
творческий отчетschool
 
витамины роста
витамины роставитамины роста
витамины ростаschool
 
Lect6 transformation2d
Lect6 transformation2dLect6 transformation2d
Lect6 transformation2dBCET
 
ктп9
ктп9ктп9
ктп9school
 
You are what you eat
You are what you eatYou are what you eat
You are what you eatschool
 
ктп10
ктп10ктп10
ктп10school
 
Lcd
LcdLcd
LcdBCET
 
25 способов улучшить свой английский
25 способов улучшить свой английский25 способов улучшить свой английский
25 способов улучшить свой английскийschool
 

En vedette (20)

Doc@home, April 2014
Doc@home, April 2014Doc@home, April 2014
Doc@home, April 2014
 
online assignment
online assignmentonline assignment
online assignment
 
Fondation NeuroTrauma Marie-Robert-On parle de nous
Fondation NeuroTrauma Marie-Robert-On parle de nousFondation NeuroTrauma Marie-Robert-On parle de nous
Fondation NeuroTrauma Marie-Robert-On parle de nous
 
Bridges
BridgesBridges
Bridges
 
Adiccionalosvideojuegosutec ngh
Adiccionalosvideojuegosutec nghAdiccionalosvideojuegosutec ngh
Adiccionalosvideojuegosutec ngh
 
Week1ppt
Week1pptWeek1ppt
Week1ppt
 
Heroes
HeroesHeroes
Heroes
 
The fifties
The fiftiesThe fifties
The fifties
 
отчет неделя 2011
отчет неделя 2011отчет неделя 2011
отчет неделя 2011
 
традиции и инновации
традиции и инновациитрадиции и инновации
традиции и инновации
 
Week1ppt
Week1pptWeek1ppt
Week1ppt
 
творческий отчет
творческий отчеттворческий отчет
творческий отчет
 
витамины роста
витамины роставитамины роста
витамины роста
 
Medicine and Health
Medicine and HealthMedicine and Health
Medicine and Health
 
Lect6 transformation2d
Lect6 transformation2dLect6 transformation2d
Lect6 transformation2d
 
ктп9
ктп9ктп9
ктп9
 
You are what you eat
You are what you eatYou are what you eat
You are what you eat
 
ктп10
ктп10ктп10
ктп10
 
Lcd
LcdLcd
Lcd
 
25 способов улучшить свой английский
25 способов улучшить свой английский25 способов улучшить свой английский
25 способов улучшить свой английский
 

Similaire à Week1ppt

Happy lanedeli
Happy lanedeliHappy lanedeli
Happy lanedeliJordan
 
Happy lanedeli
Happy lanedeliHappy lanedeli
Happy lanedeliJordan
 
Trends assignment (2)
Trends assignment (2)  Trends assignment (2)
Trends assignment (2) UW-Stout
 
Culinary marketing white paper
Culinary marketing white paperCulinary marketing white paper
Culinary marketing white paperLonny Sweet
 
Writing Sample (APPLEBEES)
Writing Sample (APPLEBEES)Writing Sample (APPLEBEES)
Writing Sample (APPLEBEES)Natalie J. Bruff
 
Fine dine concept in Geneva , how to open Restaurant
Fine dine concept in Geneva , how to open RestaurantFine dine concept in Geneva , how to open Restaurant
Fine dine concept in Geneva , how to open Restaurantkrunal solanki
 
Breakfast Trends in the U.S. Foodservice Market
Breakfast Trends in the U.S. Foodservice MarketBreakfast Trends in the U.S. Foodservice Market
Breakfast Trends in the U.S. Foodservice MarketMarketResearch.com
 
Integrated marketing communications
Integrated marketing communicationsIntegrated marketing communications
Integrated marketing communicationsfestus mwangi
 
Restaurant Trends 2014 by Restaurant Briefing
Restaurant Trends 2014 by Restaurant BriefingRestaurant Trends 2014 by Restaurant Briefing
Restaurant Trends 2014 by Restaurant BriefingMark Moreno
 
Rise of the food connected
Rise of the food connectedRise of the food connected
Rise of the food connectedLonny Sweet
 
Food overloaded Android App, Final Marketing Presentation
Food overloaded Android App, Final Marketing Presentation Food overloaded Android App, Final Marketing Presentation
Food overloaded Android App, Final Marketing Presentation JYOTI CHADHA
 
Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docxRunning Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docxagnesdcarey33086
 
Landmark restaurants inc
Landmark restaurants incLandmark restaurants inc
Landmark restaurants incspidey17
 
Pita lovin business plan w2
Pita lovin business plan w2Pita lovin business plan w2
Pita lovin business plan w2mes05h
 
Assignment on Set up A Restaurant
Assignment on Set up A RestaurantAssignment on Set up A Restaurant
Assignment on Set up A RestaurantKapie Khandaker
 

Similaire à Week1ppt (20)

Happy lanedeli
Happy lanedeliHappy lanedeli
Happy lanedeli
 
Happy lanedeli
Happy lanedeliHappy lanedeli
Happy lanedeli
 
Trends assignment (2)
Trends assignment (2)  Trends assignment (2)
Trends assignment (2)
 
Culinary marketing white paper
Culinary marketing white paperCulinary marketing white paper
Culinary marketing white paper
 
Writing Sample (APPLEBEES)
Writing Sample (APPLEBEES)Writing Sample (APPLEBEES)
Writing Sample (APPLEBEES)
 
Fine dine concept in Geneva , how to open Restaurant
Fine dine concept in Geneva , how to open RestaurantFine dine concept in Geneva , how to open Restaurant
Fine dine concept in Geneva , how to open Restaurant
 
Breakfast Trends in the U.S. Foodservice Market
Breakfast Trends in the U.S. Foodservice MarketBreakfast Trends in the U.S. Foodservice Market
Breakfast Trends in the U.S. Foodservice Market
 
Integrated marketing communications
Integrated marketing communicationsIntegrated marketing communications
Integrated marketing communications
 
Restaurant Trends 2014 by Restaurant Briefing
Restaurant Trends 2014 by Restaurant BriefingRestaurant Trends 2014 by Restaurant Briefing
Restaurant Trends 2014 by Restaurant Briefing
 
Spice Bar Presentation
Spice Bar PresentationSpice Bar Presentation
Spice Bar Presentation
 
Rise of the food connected
Rise of the food connectedRise of the food connected
Rise of the food connected
 
Food overloaded Android App, Final Marketing Presentation
Food overloaded Android App, Final Marketing Presentation Food overloaded Android App, Final Marketing Presentation
Food overloaded Android App, Final Marketing Presentation
 
A Health Bar
A Health BarA Health Bar
A Health Bar
 
BlackPepper
BlackPepperBlackPepper
BlackPepper
 
Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docxRunning Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
 
Landmark restaurants inc
Landmark restaurants incLandmark restaurants inc
Landmark restaurants inc
 
Pita lovin business plan w2
Pita lovin business plan w2Pita lovin business plan w2
Pita lovin business plan w2
 
Assignment on Set up A Restaurant
Assignment on Set up A RestaurantAssignment on Set up A Restaurant
Assignment on Set up A Restaurant
 
laatsch_0315TrendReport
laatsch_0315TrendReportlaatsch_0315TrendReport
laatsch_0315TrendReport
 
Business plan
Business planBusiness plan
Business plan
 

Week1ppt

  • 1. Thomas’ Place (Name still pending) A full-service, interactive experience! By Heather Millwater
  • 2. Ever thought you would like a restaurant experience that was different than the others? Tired of going to different restaurants and yet getting the same boring old themes, service, food, etc? “I want to go out to dinner more often, but the restaurants around here are all the same.” –Jennifer “I really wish that sometimes I could go out to eat and actually feel like I’m having fun. All I’m doing is eating, is that worth $40-$50?” –Bryan “I hate having to choose whether I want good food and service or a realistic, evenly priced meal.” -Jay
  • 3. An interactive, full-service restaurant Live performances Great Food Great Service More than just a Meal Mission: Create a restaurant that provides guest interaction, while enjoying a great meal at a reasonable price. Vision: A full-service restaurant featuring live performances that guests can vote on; each table will feature video game technology, along with a free to use wireless internet connection. Create an food atmosphere that offers “more than just a meal”; differentiated from typical casual dining restaurants. Values: Innovation along with wholesome family fun. Guests of all ages will be able to enjoy aspects of the environment. Strategy: High start-up costs, but innovative and banking on the concept that people are tired of the same old night out. Employ those with great people skills, keep costs down by using used-equipment.
  • 4.
  • 5. According to the NRA 2010 report, technology such as handheld POS systems and computerized cooking equipment will play a major role in sales and efficiency increases in the restaurant industry in 2010.
  • 6.
  • 7. Top Competition: Chili’s, Applebee’s, TGI Fridays, etc. Competition in the restaurant industry is very tough. There are many competitors, and most of them are chains with an established brand name and loyal customers. It will be a difficult industry to penetrate, but it can be done if costs are watched vigilantly, and much care is taken in the marketing department.