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PRESENTED BY  PARTHA GHOSH MBA- AB (07-09) ROLL NO: 42020 EXPORT POTENTIAL ANALYSIS OF  INDIAN ORIGIN FROZEN AND NON-FROZEN SHRIMP Course Instructor : Mr.  Sudhir Chitragar Consultant
AGENDA OF PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGENDA OF PRESENTATION
MAJOR EXPORTABLE SPECIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SHRIMP PROCESSING
SHRIMP CULTIVATION   - GUIDELINE FOR EXPORT GRADE SHRIMP SELECTION OF SITE FOR ESTABLISHMENT OF POND SELECTION OF POND MANAGEMENT OF POND MANAGEMENT OF WATER SELECTION OF STOCKING FEEDING OF SHRIMP DISEASE MANAGEMENT HARVESTING OF SHRIMP PROCESSING
DOMESTIC PRODUCTION:  FACTS AND FIGURES *(Source: MPEDA, 2007) Sr. State Estimated brackish water area (ha.) Area under cultivation (ha.) 1 West Bengal 405,000 34,660 2 Orissa 31,600 11,000 3 Andhra Pradesh 150,000 50,000 4 Tamil Nadu 56,000 2,879 5 Pondicherry 800 37 6 Kerala 65,000 14,657 7 Karnataka 8,000 3,500 8 Goa 18,500 650 9 Maharashtra 80,000 716 10 Gujarat 376,000 884 Total   1,190,000 118,983
DOMESTIC PRODUCTION: FACTS AND FIGURES
DOMESTIC PRODUCTION: FACTS AND FIGURES
DOMESTIC PRODUCTION:FACTS AND FIGURES
*Source: Economic Review, 2007 DOMESTIC PRODUCTION: FACTS AND FIGURES
*Source FAO data
*Source:  Global Trade Atlas, with FAS, USDA estimates
*Source:  Global Trade Atlas, with FAS estimates
*Source:  Global Trade Atlas, with FAS estimates
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.comm erce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Source: www.commerce.nic.in
*Research conducted by  trade knowledge network:  www.tradeknowledgenetwork.net
DOMESTIC COST OF PRODUCTION Two sources  of  obtaining shrimp Captured (Marine breeds) Cultured (Fresh water breeds) purchasing boats,  trawlers, nets etc. sophisticated equipments  along with feed and medicine
INTERNATIONAL PRICES OF SHRIMP *Source: www. http//:infofish/global trade.pdf
… CONTD *Source: www. http//:infofish/global trade.pdf
*Source: info fish trade news INTERNATIONAL PRICE (USD/Kg)TREND OF FROZEN SHRIMP OF INDIAN ORIGIN
NEXT MAJOR DESTINATION FOR SHRIMP EXPORT??
[object Object],[object Object],[object Object],[object Object],*Source: Fis-World news 18 th  August 2008
European Union THE NEXT DESTINATION FOR SHRIMP EXPORT !!
EU  as a DESTINATION FOR SHRIMP EXPORT ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
EU  as a DESTINATION FOR SHRIMP EXPORT ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT STANDARDS  *Source: EEC directives and procedures for import of fish and fishery products 2008 ,[object Object],[object Object]
*Source: EEC directives and procedures for import of fish and fishery products 2008 ,[object Object],[object Object]
*Source: EEC directives and procedures for import of fish and fishery products 2008 2.  Conditions concerning freezing temperature:  The frozen shrimps are to be maintained at a temperature of  not more than -20  0  C .  in all parts of the product for not less than 24 hours. Products subjected to this freezing process must be either raw or finished. 3. In accordance of  Council Regulation (EEC) no 103/76  (last amended in 2006) the fishery products must undergo certain  critical checks . Organoleptic contents inspection in the shrimp is thus a critical standard
*Source: EEC directives and procedures for import of fish and fishery products 2008 4. Article 15  under this directive also laid down the norm for  parasitic content checks  in the fishery (shrimp) product. 5. Chemical content analysis  is also a necessary parameter laid down by this directive. Wherein samples are to be tested for controlling the level of certain chemical components like: TVB-N  (Total Volatile Basic Nitrogen) and  TMA-N  (Trimethylamine-Nitrogen) Histamine   :  the mean value must  not exceed 100 ppm
*Source: EEC directives and procedures for import of fish and fishery products 2008 6. Article 15  is also concerned with the  concentration of contaminants in the water  in which the shrimps are cultured. Imported shrimps must not contain in their edible parts contaminants present in the aquatic environment such as heavy metals and organo-chlorinated substances at such a level that the calculated dietary intake exceeds the acceptable daily or weekly intake for humans.
[object Object],[object Object],[object Object],[object Object],[object Object],EU  as a DESTINATION FOR SHRIMP EXPORT
PACKAGING REQUIREMENTS ,[object Object],[object Object],[object Object]
Source reduction Use of less/fewer raw materials, especially non-renewable materials by making packages smaller and light and by material substitutions. Energy requirements Use of packaging materials and methods, which minimize energy consumption. Potential for reuse Packaging designed and constructed for multiple usage.
Potential for recycling Packaging from which the materials can be recovered for reuse as packaging or secondary applications. Ease of disposal Packaging, which can be readily disposed of after use with minimal environmental  impacts. Air, water and ground pollution Use of packaging materials and methods, which minimize pollution during all stages of production and use, as well as at final disposal.
LABELLING SPECIFICATIONS  (FISHERY PRODUCTS) *Source: http://exporthelp.europa.eu/ ,[object Object],[object Object]
LABELLING SPECIFICATIONS  (FISHERY PRODUCTS) *Source: http://exporthelp.europa.eu/ ,[object Object],[object Object],[object Object],[object Object],[object Object]
LABELLING SPECIFICATIONS  (SHRIMPS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source: http://exporthelp.europa.eu/
LABELLING SPECIFICATIONS  (SHRIMPS) ,[object Object],[object Object],[object Object],*Source: http://exporthelp.europa.eu/
[object Object],[object Object],[object Object],[object Object],[object Object],EU  as a  DESTINATION FOR SHRIMP EXPORT
TARIFF AND DUTIES (TARIC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source: http://ec.europa.eu/taxation_customs
[object Object],[object Object],[object Object],[object Object],[object Object],EU  as a DESTINATION FOR SHRIMP EXPORT
AVAILABILITY OF INSURANCE  ,[object Object],[object Object],[object Object],[object Object]
ECGC AND CREDIT INSURANCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRADE POLICY REGULATIONS ,[object Object],[object Object],[object Object],*Source: http://ec.europa.eu/taxation_customs
CODEX ALIMENTARIUS  NORMS ,[object Object],[object Object],[object Object],* Source:codexalimentarius.net Reference Number Year of adoption Title Revision Year Amendment Year  CODEXSTAN 37 1991 Standard for Canned Shrimps or Prawns 1 1995  NIL   CODEXSTAN 92 1981 Standard for Quick Frozen Shrimps or Prawns 1 1995  NIL  
SWOT ANALYSIS OF INDIAN SHRIMP EXPORT TO EUROPEAN UNION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET DEVELOPMENT STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET DEVELOPMENT STRATEGIES ,[object Object],[object Object],[object Object]
COMPETITOR  ANALYSIS ,[object Object]
Countries studied: 1.USA  2.Ukrain  3.UK 4.UAE  5.Russia  6.New Zealand  7.Germany  8.France  9.Canada  10.Baharain  11.Australia  *Source: commerce.nic.in *Source: customs.go.th
*Source: commerce.nic.in *Source: customs.go.th *Source: commerce.nic.in *Source: customs.go.th
MAIN COMPETITOR’S SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
QUALITY MANAGEMENT FOR EXPORTS  : DISEASE MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUALITY MANAGEMENT FOR EXPORTS  : HARVESTING Has to be harvested in good condition within a short period of time.  Harvesting technique should not damage or excessively contaminate the shrimp with waste.  Rapid harvesting will reduces risk of bacterial contamination and the shrimp will still be fresh when reaching the processor. Complete harvesting can be carried out by draining the pond water through a bag net and hand picking.  The average culture period required is around  120-150 days  during which time the prawns will grow to 20-30 gm size (depending on the species).
QUALITY MANAGEMENT FOR EXPORTS: PROCESSING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
*Source: http: nic.up.innovtn2007 figures are in Rupees FINANCIAL ANALYSIS OF CULTURED SHRIMP (at 2007 prices) ,[object Object],[object Object],[object Object],Year 2007 2008 Capital cost 207500   Recurring cost 108075 118883 Total cost 315575 118883 Income 182070 277200 Net profit -133505 24813 BCR 1.05711  
*Research conducted by  trade knowledge network:  www.tradeknowledgenetwork.net COST OF CATCHING SHRIMP AT SEA (at 2007 prices) ,[object Object],[object Object],Cost elements Qty  X  Price  (Rs.) Total cost (in Rs.) Diesel 2100 litres  x  28 58800 Ice  12 tonnes  x  750 9000 Food   2000 Spares   5000 Net repairs   2000   Total cost for a 4 day trip for 5 fishermen 76800
IN VOLUME US AVERSE OF INDIAN SHRIMP??
IN VALUE
*Source: globefish.org/market news/shrimp DECLINING MARKET IN JAPAN   - A FEW FIGURES
*Source: globefish.org/ market news/shrimp

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Shrimp Export

  • 1. PRESENTED BY PARTHA GHOSH MBA- AB (07-09) ROLL NO: 42020 EXPORT POTENTIAL ANALYSIS OF INDIAN ORIGIN FROZEN AND NON-FROZEN SHRIMP Course Instructor : Mr. Sudhir Chitragar Consultant
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  • 6. SHRIMP CULTIVATION - GUIDELINE FOR EXPORT GRADE SHRIMP SELECTION OF SITE FOR ESTABLISHMENT OF POND SELECTION OF POND MANAGEMENT OF POND MANAGEMENT OF WATER SELECTION OF STOCKING FEEDING OF SHRIMP DISEASE MANAGEMENT HARVESTING OF SHRIMP PROCESSING
  • 7. DOMESTIC PRODUCTION: FACTS AND FIGURES *(Source: MPEDA, 2007) Sr. State Estimated brackish water area (ha.) Area under cultivation (ha.) 1 West Bengal 405,000 34,660 2 Orissa 31,600 11,000 3 Andhra Pradesh 150,000 50,000 4 Tamil Nadu 56,000 2,879 5 Pondicherry 800 37 6 Kerala 65,000 14,657 7 Karnataka 8,000 3,500 8 Goa 18,500 650 9 Maharashtra 80,000 716 10 Gujarat 376,000 884 Total  1,190,000 118,983
  • 11. *Source: Economic Review, 2007 DOMESTIC PRODUCTION: FACTS AND FIGURES
  • 13. *Source: Global Trade Atlas, with FAS, USDA estimates
  • 14. *Source: Global Trade Atlas, with FAS estimates
  • 15. *Source: Global Trade Atlas, with FAS estimates
  • 29. *Research conducted by trade knowledge network: www.tradeknowledgenetwork.net
  • 30. DOMESTIC COST OF PRODUCTION Two sources of obtaining shrimp Captured (Marine breeds) Cultured (Fresh water breeds) purchasing boats, trawlers, nets etc. sophisticated equipments along with feed and medicine
  • 31. INTERNATIONAL PRICES OF SHRIMP *Source: www. http//:infofish/global trade.pdf
  • 32. … CONTD *Source: www. http//:infofish/global trade.pdf
  • 33. *Source: info fish trade news INTERNATIONAL PRICE (USD/Kg)TREND OF FROZEN SHRIMP OF INDIAN ORIGIN
  • 34. NEXT MAJOR DESTINATION FOR SHRIMP EXPORT??
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  • 36. European Union THE NEXT DESTINATION FOR SHRIMP EXPORT !!
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  • 42. *Source: EEC directives and procedures for import of fish and fishery products 2008 2. Conditions concerning freezing temperature: The frozen shrimps are to be maintained at a temperature of not more than -20 0 C . in all parts of the product for not less than 24 hours. Products subjected to this freezing process must be either raw or finished. 3. In accordance of Council Regulation (EEC) no 103/76 (last amended in 2006) the fishery products must undergo certain critical checks . Organoleptic contents inspection in the shrimp is thus a critical standard
  • 43. *Source: EEC directives and procedures for import of fish and fishery products 2008 4. Article 15 under this directive also laid down the norm for parasitic content checks in the fishery (shrimp) product. 5. Chemical content analysis is also a necessary parameter laid down by this directive. Wherein samples are to be tested for controlling the level of certain chemical components like: TVB-N (Total Volatile Basic Nitrogen) and TMA-N (Trimethylamine-Nitrogen) Histamine : the mean value must not exceed 100 ppm
  • 44. *Source: EEC directives and procedures for import of fish and fishery products 2008 6. Article 15 is also concerned with the concentration of contaminants in the water in which the shrimps are cultured. Imported shrimps must not contain in their edible parts contaminants present in the aquatic environment such as heavy metals and organo-chlorinated substances at such a level that the calculated dietary intake exceeds the acceptable daily or weekly intake for humans.
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  • 47. Source reduction Use of less/fewer raw materials, especially non-renewable materials by making packages smaller and light and by material substitutions. Energy requirements Use of packaging materials and methods, which minimize energy consumption. Potential for reuse Packaging designed and constructed for multiple usage.
  • 48. Potential for recycling Packaging from which the materials can be recovered for reuse as packaging or secondary applications. Ease of disposal Packaging, which can be readily disposed of after use with minimal environmental impacts. Air, water and ground pollution Use of packaging materials and methods, which minimize pollution during all stages of production and use, as well as at final disposal.
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  • 65. Countries studied: 1.USA 2.Ukrain 3.UK 4.UAE 5.Russia 6.New Zealand 7.Germany 8.France 9.Canada 10.Baharain 11.Australia *Source: commerce.nic.in *Source: customs.go.th
  • 66. *Source: commerce.nic.in *Source: customs.go.th *Source: commerce.nic.in *Source: customs.go.th
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  • 70. QUALITY MANAGEMENT FOR EXPORTS : HARVESTING Has to be harvested in good condition within a short period of time. Harvesting technique should not damage or excessively contaminate the shrimp with waste. Rapid harvesting will reduces risk of bacterial contamination and the shrimp will still be fresh when reaching the processor. Complete harvesting can be carried out by draining the pond water through a bag net and hand picking. The average culture period required is around 120-150 days during which time the prawns will grow to 20-30 gm size (depending on the species).
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  • 74. IN VOLUME US AVERSE OF INDIAN SHRIMP??
  • 76. *Source: globefish.org/market news/shrimp DECLINING MARKET IN JAPAN - A FEW FIGURES