Presentation about Pachube & funding the Internet of Things by Usman Haque at http://www.eu-ems.com/agenda.asp?event_id=70&page_id=500 in "Session 5 – Sources of funding for the IoT"

1. www.pachube.com

2. What is the Internet of Things?
Machine to Machine Internet of Things
data silos  open data
‘Internet of Things, sensors & actuators embedded in
physical objects — from roadways to pacemakers’
Internet of Things, McKinsey Quarterly, Mar ‘10
www.pachube.com

3. The Internet of Things is coming soon
‘15 billion intelligent, connected
devices by the year 2015’
The Embedded Internet, IDC. Jan ‘09.
m2m IoT
we are here
www.pachube.com

4. Open data drives the Internet of Things
People
controlling use of open data
IoT
developers revenue
sharing for data
Apps Devices
making sense of open data generating open data
‘Personal data is the new oil of the Internet &
the new currency of the digital world.’
Meglena Kuneva, European Consumer Commisioner. Mar ‘09.
www.pachube.com

5. Pachube makes it easy – we’re building what it needs
App hosting Users Management
App building tools Discovery
Billing system Crowdsourcing
Marketplace Marketing, social tools
Developers App Store for the Businesses
Internet of Things
Realtime, interoperability
Scalable infrastructure
Permissions control
Integrated hardware with open data
www.pachube.com

6. Pachube has the world’s fastest growing IoT community
15000
Global community, 60,000 datastreams, incl.
energy monitors, weather stations,
12000 Users pollution sensors, vehicles, geiger
9000
counters, building automation systems,etc
6000
3000
0
01/01/2008 31/12/2008 01/01/2010 02/01/2011
Developers Businesses
http://japan.failedrobot.com
iPhone: Hubcape
Nokia N95: PachuRadar
Android: Winds of Fukushima www.pachube.com

7. www.pachube.com

8. www.pachube.com

9. http://japan.failedrobot.com www.pachube.com

10. Android: Winds of Fukushima www.pachube.com

11. http://apps.pachube.com/radiation/ www.pachube.com

12. www.pachube.com

13. www.pachube.com

14. Europe USA
• financial centre, infrastructure/long- • Short-term, geography, fragmentation,
term, design & culture vision? No events!
• Govt (TSB, EU) – not enough, too slow • Govt – data.gov, purchasing services
• VCs – too small not, enough revenue; • VCs – what will people do with it? when
need more ‘proof’ are you moving to the US? why so little?
• Corporate/academic – scalability? • Corporate/academic – show us how
security? interoperability? you can help us; workshop, classes, etc
•  ‘billions of connected keyboards’ •  ebay, paypal, facebook...
www.pachube.com

15. Observations
• Govt – don’t fund more platforms, use the platforms you have!
• VCs – set up an IoT fund, take more risks, work with Govt
• Corporate/academic – have some vision. PLEASE. What are
the socio-cultural issues & opportunities?
www.pachube.com

16. www.pachube.com