Is India ready for a mobile ad-network?
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Is India ready for a mobile ad-network?
- 1. presents at New Delhi, 26 th May ‘07 Is India ready for a mobile ad-network?
- 6. Mobile Advertising Value Chain
- 8. Digital Media as seen by ad networks
- 9. Measurement Insight Targeting Data Digital ad network mandate
- 10. US Online Spending 94% Online Spending 40% of Impressions 50 Websites $ 2.7 CPM 6% Online Spending 60% of Impressions Everything Else $ 0.11 CPM
- 12. Various options for Mobile Advertising
- 13. Major Mobile Ad-Networks worldwide (AOL) (Microsoft)
- 14. Target: 500,000 visits (all media) Result: 180,000 visits (4 million impressions, CTR>3%) – Only Mobile Case Study : Adidas
- 15. The Indian Story
- 16. Taking a cue from the way the Internet media has evolved? >11,500 Tech Forums / Sites and Blogs >40,000 Adv India sites
- 21. Tyroo – Digital Convergence Our Vision: Consolidate digital media inventories, develop targeting technologies & local capabilities to deliver advertising through all media platforms to make it accessible to everyone Mobile Media Internet Media Tyroo – Internet & Mobile Platforms
- 22. Thank you ! [email_address] +91 9910108483