Illustration of Paden Noble's approach to creation and implementation of a social media measurement, monitoring, and marketing strategy.

1. Hypothesize Needs Validate Hypothesis Resource Selection Map Solution
Listen. Conduct research Learn through market Identify champions, Implement social media
and interviews to analysis, segmentation resources, & platforms strategy following
determine needs and testing. to achieve objectives. dynamic action plan.
Group A
Group B Champions
Establish benchmarks, Locate ideal consumer. Expand viral marketing Achieve value objectives
determine sentiment Determine their needs. capabilities. and refine as needed.
Constant measurement and analysis turns data into ac1onable informa1on for quick and informed decisions.