1. - Large market
- New, Innovative products constantly introduced
- Large established brands in market
- Negative brand perception

2. - Increase market share
- Increase brand name recognition
- Develop new, innovative products

3. - Establish the Dell Computer brand as a major player
in the personal computer market
- Change the perception of quality of computers
- Provide all persons with a quality, affordable
personal computer

4. - Continuously update Facebook and Twitter pages with new
information and advertising
- Expand to other non-traditional types of social media
- Out-perform the competition on social media

5. - Begin using blogs to relay information about Dell
products to possible future consumers
- Connect to other bloggers in the same
industry and market
- Continuously update blog information

6. - Evaluate return on investment
for advertising and social media
investments
- Increase market share for
personal computers
- Increase brand recognition

7. - Large portion of budget devoted toward advertising
-Dell’s overall goal is to supply every person with a personal computer,
to do this a large, but realistic budget is necessary.
- Dell’s budget has increased every year since 2006
- Compared to main competitors (Microsoft, Apple) Dell has
a relatively small budget

8. - Uses traditional means of distribution for personal
computers . i.e. Best Buy, Walmart, etc.
- If Dell wants to continue to be competitive they
must find new outlets to get products to
demanding consumers
- Online ordering only touches on possibilities
of personal computer sales

9. - The Personal computer market is a continuously
changing and evolving market
- There are constantly new products being introduced to
the market
- The only way to stay competitive is to
innovate
- Many players in the market but few are
successful

10. In the current unstable economy, Dell is the best choice
economically compared to competition
Dell sales have been steadily increasing since 2006
Dell ranks first in advertising dollar and should continue
this into the future