The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.
3. METRICS TO WATCH
• Number of keywords triggering results for your site.
• Position of your site in the search results for specific
keywords.
• Number of clicks to your site from keywords
• Position of your site in the search results for specific
keywords clicked.
• Diagnostic crawl stats can also provide insight into
increasing, decreasing, or unchanged crawler activity
to your site, which should be taken with a grain of
salt