This report details the final results of the BuyBastropTX Instagram Photo Walk held November 1, 2014.

1. Photo Walk Report
Buy Bastrop TX
Instagram Photo Walk
November 1, 2013

2. The Project
Bastrop Economic Development engaged Sarah T.
Page Consulting, LLC to develop and implement an
Instagram photo walk.
The photo walk coincided with the First Friday Art
Walk on November 1, 2013.
All activities were designed to create awareness of
and participation in Bastrop’s shop local initiative –
Buy It In Bastrop.

3. The Goals
Create awareness of Bastrop’s “Buy It In
Bastrop” shop local initiative
Increase sales in local businesses during the
November-December timeframe, as well as
create steady gains in sales over time

4. The Event
On November 1, 2013, 7 “walkers” met at Art
Connections on Main Street to begin the photo
walk. 10 total Instagrammers participated.
Participants were asked to follow @BuyBastropTX
on Instagram and hashtag their photos with
#BuyItInBastrop.
The photo walk lasted from 5:30-8:30pm and
culminated at Baxter’s on Main with a photo
slideshow.

5. The Definitions
 Media – the total number of photos in an Instagram
account
 Followers – the total number of people/accounts an
Instagram user follows
 Followings – the total number of people/accounts
following an Instagram user
 # of Photos – the total number of photos taken by an
Instagram user during the photo walk
 Reach – calculated by the number of photos taken by an
Instagram user during the photo walked multiplied by
their number of followers. Individual reach numbers are
added up to determine total reach

6. The Participants
@cripplecreekandcompany
Media
Followers
Followings
# of Photos
26
17
16
7
@bastroptxedc
Media
Followers
Followings
# of Photos
359
172
115
8

7. The Participants
@theseafarer
Media
Followers
Followings
# of Photos
140
565
407
5
@patinaminx
Media
Followers
Followings
# of Photos
23
52
42
1

8. The Participants
@naseem88
Media
Followers
Followings
# of Photos
875
139
126
1
@rosemarieeash
Media
Followers
Followings
# of Photos
6
12
1
1

9. The Participants
@cherryblossomsspa
Media
Followers
Followings
# of Photos
12
22
26
7
@shopmichelleoh
Media
Followers
Followings
# of Photos
9
11
18
8

10. The Participants
@buybastroptx
Media
Followers
Followings
# of Photos
62
63
169
13
@pagetx
Media
Followers
Followings
# of Photos
328
235
296
8

11. The Reach
119
12
1,376
154
2,825
88
52
819
139
1,880
est. reach

12. The Results
BuyBastropTX Instagram Photo Walk Results
Category
Number
Category
Number
Hashtags
#buyitinbastrop
51
#music
2
#bastropartwalk
33
#shoplocal
4
#bastrop
6
#art
4
Photos
59
Likes
292
Comments
30

13. The Results
India
Caracas,
Venezuela

14. The Results
Like and Comment Origins
Bastrop
Cameron
Denton
Arlington
Austin
Palestine
Round Rock Georgetown
Grandbury
Victoria
Waco
Houston
Alvin
Sonora
San Antonio
Dallas
Atlanta, GA
Tunica, MS
Charlotte,
NC
Philadelphia,
PA
Panama City,
FL
New Jersey
Bloomington,
IN
Portland, OR
Savannah,
GA
Seattle, WA
Detroit, MI
Tuscola, IL
Salt Lake City,
UT
Grand Rapids,
MI
Gainesville, St. Louis, MO Athens, GA
FL
New Orleans, Los Angeles,
LA
CA
Vancouver,
Canada
India
Toronta,
Canada
Caracas,
Venezuela

15. The Tweets
 12 tweets were generated from or because of the
Instagram photo walk.
 Tweets came from:








65 @pagetx (2)
43 @BuyBastropTX (1)
66 @SheilaS (3)
61 @TourismCurrents (1)
44 @BastropTXEDC (2)
57 @visitlostpines (1)
25 @LostPinesAB (1)
53 @katrinawoz (1)

16. The Tweets

17. The Tweets

18. The Photos

19. The Photos

20. The Photos

21. The Photos

22. The Collateral

23. The Collateral

24. The Consultant
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873