Presentation given during a workshop for the Great Rivers Country and Land of Lincoln Regional Tourism Development Offices in Springfield, IL on May 27. 2014.
10. Plan
Develop a timeline for promotions and
announcements
Choose a social tool for event planning and
registrations
Compile photos and videos needed for promotion
Create an event page on Facebook
Assign social media roles to your team
– Content creators
– Content monitors
Schedule posts and tweets
Source: OgilvyOne and Marketo
17. Promote
Create website or web presence
Social integration
Distribute printed material
– Social integration
Advertise on Facebook
Send out teasers based on timeline
– Announcements (e.g., bands, speakers, vendors,
activities, etc.)
– Photos and videos from previous events
Create a hashtag and publicize it
Engage with local influencers
27. Influencers
• Nikon partnered with
Warner Music group to
showcase their new
cameras at SXSW
• Gave fans the chance to
try the camera and
instantly share to their
Facebook communities
• Bands photographed
experiences leading up to
their show to create buzz
• Those outside SXSW
viewed live stream video
content and social sharing
on Facebook & Twitter
28. Influencers
• Over 500,000 watched
the live stream
• Over 1,100 photos were
captured and shared
• More than 15,000 social
posts featured the
promotion’s hashtag
#NikonWarnerSound
30. Engage
Create and monitor conversations with fans,
attendees, and influencers
Post in real time
Encourage attendees to create and share their
own content
Showcase user-generated content at the event
The way we get information and respond to the environment around us has changed. We are now a culture of sharing. We want others to know where we are and the cool things we’re doing. Your festivals and events can provide that venue. This not only fuels their desire to share, it spreads the message about your events at the same time.
Twitterfall or Tweetchat
It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.