22. To bring valuable and entertaining content to
others
To define ourselves to others
To grow and nourish relationships
To get the word out about causes and brands
that I care about
Why People Share
Source: NYTimes Insights Group
23. … Ask yourself these 3 questions:
How does this add value for our audience?
How will this help or entertain them?
Why will the share it?
Before You Post …
Source: http://blog.hootsuite.cpm
24. K. I. S. S.
Keep It Significant and Shareable
Source: Brian Solis; Mashable
27. Create content that
shows fans you really
care
– Build strong relationships
– Make your brand feel like
a friend
1. Have a Heart
Source: http://blogs.constantcontact.com
28. Fans share
content that
helps them share
their identities
– How does your
product/service
help them do
that?
2. Discover What Drives Your Fans
Source: http://blogs.constantcontact.com
29. Humor is important
in connecting with
people socially
– How does your
brand elicit a
positive emotional
response?
3. Make Them Laugh
Source: http://blogs.constantcontact.com
30. Show how you care
about something
that matters
– Share what you
stand for
– Be inspiring, and
your fans will be
inspired to share
4. Take a Stand
Source: http://blogs.constantcontact.com
31. Be helpful
– Create “how
to” content
that addresses
your FAQs
– Share tips;
make things
easier
5. Provide Practical Value
Source: http://www.entrepreneur.com
32. Tie in your product
to the things people
are talking about
– How can you relate
to those topics?
– How can you
capitalize on them?
6. Relate to Trending Topics/Current Events
33. Get fans talking by
asking questions
– Avoid yes/no
questions
– Put nostalgia to
work
7. Ask Questions
34. It’s remarkable how
easily fans will do
what you tell them
– Want them to
“Like”? Ask them.
– Need them to
share? Tell them to.
8. Tell Fans What You Want Them To Do
43. If you agree to these rules, you can join the group
Only post pictures to this group for which you own
the original copyright or are in the public domain.
All pictures posted to this group may be used by
the Colorado River Trail in its various publications,
both print or online (including social media). We
will credit you as the photographer on any photo
that we use.
Only photos depicting the Colorado River Trail
region will be accepted. We reserve the right to
reject submissions to our Flickr group displaying
content we deem to be inappropriate or offensive
without prior warning. The Colorado River Trail
reserves the right to update the Group Rules.
66. First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?
a. Generate sales
b. Brand enthusiasm
c. Loyalty
3. What is your relationship with your audience?
a. Awareness
b. Interest
c. Action
d. Advocacy
Source: Jay Baer
(http://convinceandconvert.com)
67. More Questions
4. How does your audience use social media?
5. Who will be your community managers?
6. What social media platforms will you use?
(Hint: Where is your audience?)
7. How will you be human (what is your
“voice”)?
8. How will you know when/if you’re
successful?
Source: Jay Baer
(http://convinceandconvert.com)
69. Do You Need a Social Media Policy?
• Maybe. Just keep these basics in mind:
– Be polite
– Be honest
– Be open
– Be inclusive
– Be forthright
– Be legal
– Be helpful
– Don’t try to control the conversation
– Accept, respond, and be gracious to negative feedback
Source: The Potluck Guide To Social Media Strategy
71. • Morning reading on Feedly – 10-15 minutes
• Check Facebook 3 times per day – no more
than 5 minutes each time
• Check Twitter 3 times per day – 2-3 minutes
each time
• Pin and post on Pinterest and Instagram 1
time per day – 2-3 minutes each
• Source content (Flickr, Google Alerts, etc.) – 10
minutes per day