This document provides information and tips for using Instagram effectively, particularly for food-related businesses. It notes that Instagram has over 60 million photos uploaded daily and 200 million monthly active users. The document then gives best practices for food businesses on Instagram, such as showing food photos, taking behind-the-scenes photos, introducing staff, and highlighting local partners. It also provides instructions on setting up an Instagram account and posting photos effectively.

1. Strike a Pose: Become an
July 10, 2014
InstaPro on

2. Get these slides here:
http://sarahtpage.com/BastropCulinaryDistrict/

3. is no
dummy.

4. • More than 60 million
photos are uploaded
every day
• Over 20 billion
photos shared
• 200 million monthly
active users
• 1.6 billion likes daily
• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:

5. Apply Instagram Filters

6. From this … … to this!

7. Is Instagram
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 13% of Internet users are
on Instagram
• 16% of women use
Instagram vs 10% of men
• Ages 18-29 = 28%
• Ages 30-49 = 14%
• Ages 50-64 = 3%
• Ages 65+ = 2%

8. Instagram Content - Photos

9. Instagram Content - Videos

11. •Select video option
•Shoot video
•Apply filter
•Describe the video
•Post to Instagram
and/or other
channels

12. Tips for Better
Instagram Photography

13. Shoot in the Golden Hour

14. Get Closer

15. Change Your Perspective

16. Use Text Overlays

17. Use the Rule of Thirds

18. Use Leading Lines

19. Try Interesting Angles

20. Instagram for Food-related
Businesses:
Best Practices

21. 1. Show Us the Food!

22. Show Us the Food!

23. 2. Take Us Behind the Scenes

24. Take Us Behind the Scenes

25. 3. Introduce Your Staff

26. 4. Feature Your Customers

27. 5. Show Off the Atmosphere

28. Show Off the Atmosphere

29. 6. Highlight Local Partners

30. 7. Promote Events

31. 8. Thank Your Customers

32. 9. Add User-generated Content

33. 10. Show Us “How To”

34. 11. Use Hashtags

35. 12. Host a Contest

36. 13. Make It Fun!

37. Setting Up Your Account

38. 1. Download the
Instagram app from
the iTunes App Store
or the Droid Google
Play Store
Set Up Your Account

39. 2. Click “Register” to
create a new account
Set Up Your Account

40. 3. Create a user name
and password
Set Up Your Account

41. 4. Find Facebook
friends
Set Up Your Account

42. 5. Edit your profile and
add a bio
Set Up Your Account

43. 6. Connect to social
Set Up Your Account

44. 6. Connect to social
(cont’d)
Set Up Your Account

45. 7. Follow users
Set Up Your Account

46. 8. Capture or upload a
photo
Using Instagram

47. 9. Scale and crop
Using Instagram
Pinch, enlarge,
and drag

48. 10. Add filters
Using Instagram
Filters

49. 11. Add borders
Using Instagram
Border
Border

50. 12. Add special
effects
Using Instagram
Special
effects

51. 13. Complete photo
information and
share
Using Instagram
Add a caption
& hashtag
Tag a user
Add a location
Share on social networks

52. Can I Help?
Call
Me!

53. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage

54. Let’s Go Practice!