Using Instagram To Market Your Organization
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Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.
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Using Instagram To Market Your Organization
- 1. Using Market Your Organization to June 4-5, 2014
- 2. Get these slides here:: http://sarahtpage.com/MidwestForts/
- 3. Step 1: Open Instagram / Take a photo
- 5. Step 3: Upload to Instagram
- 7. is no dummy.
- 8. • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States • 1.2 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
- 10. From this … … to this!
- 11. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
- 15. •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
- 16. Tips for Better Instagram Photography
- 17. Shoot in the Golden Hour
- 18. Get Closer
- 21. Use the Rule of Thirds
- 24. Instagram for Business: Best Practices
- 25. Show Us “How To”
- 26. Take Us Behind the Scenes
- 27. Use Hashtags and Calls To Action
- 31. Host a Contest
- 32. Reward Customers
- 33. 10 TIPS: Instagram for Destinations
- 34. 1. Show What Visitors Can Do
- 35. 2. Introduce Your Staff
- 36. 3. Feature Your Visitors
- 37. 4. Add User-generated Content
- 38. 5. Use #Hashtags
- 39. 6. Make an Emotional Connection
- 40. 7. Showcase Scenic Beauty
- 41. 8. Teach Us Something
- 42. 9. Highlight Local Partners
- 43. 10. Make It Fun!
- 45. Watch This
- 46. Setting Up Your Account
- 47. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
- 48. 2. Click “Register” to create a new account Set Up Your Account
- 49. 3. Create a user name and password Set Up Your Account
- 50. 4. Find Facebook friends Set Up Your Account
- 51. 5. Edit your profile and add a bio Set Up Your Account
- 52. 6. Connect to social Set Up Your Account
- 53. 6. Connect to social (cont’d) Set Up Your Account
- 54. 7. Follow users Set Up Your Account
- 55. 8. Capture or upload a photo Using Instagram
- 56. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
- 57. 10.Add filters and borders Using Instagram Filters Special Effects
- 58. 11.Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
- 60. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
Notes de l'éditeur
- Facebook bought Instagram in the Fall of 2012. This was a very smart move.
- Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
- It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
- Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.