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Definition of Ethos and How to Use it 1. Trustworthiness Does your audience believe you are a good person who can be trusted to tell the truth? 2. Similarity Does the writer try to get the reader to identify with him or her? This can be done through language 3. Authority Does the writer have formal or informal authority? Does the writer try to relate to the reader? 4. Reputation What are the expertise the writer uses? How many does he use? What are their areas of authority? Logos: Logical reasoning, which has two bases: Deductive reasoning, and Inductive reasoning Deductive Reasoning Deductive reasoning generally start with one or more premises, and then comes to a conclusion from them. Premises can be facts, claims, evidence, or a previously proven conclusion. The key is that in a deductive argument, if the writer’s premises are true, then the conclusion must be true. 1. Education determines one’s class base. 2. One’s class base will shape one’s employment. 3. Therefore, education will determine one’s employment. Inductive Reasoning Inductive reasoning is similar in that it consists of premises, which lead to a conclusion. The difference is that the conclusion is not guaranteed to be true — we can only state it with some degree of confidence. For example, consider the following inductive argument: 5. All Six Minutes articles you have read in the past were insightful. (premise) 6. This is a Six Minutes article. (premise) Therefore, this article is insightful. (conclusion) How to Identify Logos Make it Understandable: Does the writer make the argument understandable? What tools does he or she use to do this? Make it Logical: Does the arguments make sense? Or does the writer require the reader to make an extreme leap of faith? How easy is it for the writer to make a connection to the argument? Make it Real: Does the writer make the argument real? Is the argument concrete or abstract? The language plain language: Does the writer use technical jargon or is a portion of language used for a specific reader that isn’t familiar with the reader? Does the writer use short words and phrases over long and convoluted counterparts? The language is explicit: Does the writer make his or her argument plain? What techniques does he or she use to establish explicit argument? The writer uses a couple premises, to establish his or her position? Are they relatable? Do they show relationship between them? “And these five advantages — capital costs, scheduling, inventory control, marketing, and employee satisfaction — together make this a winning proposal.” Trace sequences or processes in order. Does the writer jump around to different places or is there an order to his or her steps that create clarity or confusion for the reader? Use comparisons, analogies, and metaphors. Does the writer introduce new concepts, with an appropriate analogy which helps the audience understand the new concept in terms of how they already understand the old one?.
Definition of Ethos and How to Use it1. Trustworthiness Does y.docx
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Canons of Rhetoric: Speech Analysis So what are the characteristics of an effective public speaker? When beginning public speaking, students are asked the above question. It is often met with responses such as a strong voice, charisma, gestures, addressing the audience in a friendly tone, use of humor, and eye contact. These responses are very similar to one another; they are addressing a speaker's ability to perform for an audience. But this performance is complex, often including other important attributes, such as reasoning with solid information, explaining complex ideas clearly, and providing the audience a clear direction of where the presentation is heading. Situations similar to this one are not uncommon. Many people think of public speaking as the ability to control nerves in front of a group but neglect considering the importance of having ideas well organized before presenting them or practicing a lot to reduce those nerves. Some people think that because they have apprehension about speaking in front a group, they are completely inept in a public speaking situation. They are often surprised to find out that they are only looking at one piece of the puzzle. The Greek philosopher Aristotle and his contemporaries began writing about what has become the field of communication today. In writing about what was called the canons of rhetoric, they were laying the foundation for public speaking as we know it today. Four canons, or categories of criticism, were established: · invention, · arrangement, · style, and · delivery. Invention looks at the creation of ideas. When evaluating a speaker from this point of view, the critic may note whether or not the speaker was found to be an authority on the subject matter. This was known as ethos. The critic also may question the use of evidence presented by the speaker (known as logos) and whether the evidence seems to prove what the speaker leads the audience to think it proves. A speaker's credibility would be examined under this canon, and though opinion based, it plays an important role in a speaker's success. Questions asked under the invention canon might include the following: · How well informed is this speaker? · Does the speaker support claims with reliable evidence that is current and from a credible source? Arrangement allows a critic to analyze the components of a presentation to determine whether or not they accomplish what the speaker intends. For example, a strong introduction usually allows the speaker to capture the audience's attention, to address a central message concisely, and to provide the audience with a clear sense of what path the presentation will be taking. A critic looking at arrangement would be examining the arrangement of ideas and how they contribute to the overall message the speaker intends. Questions for this canon might include the following: · Were things presented in a way that was easy to understand and follow? · Do the introduction, body, and conclusion .
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As a public speaker ,what you say leaves no permanent record, except possibly in the memories of some of your listeners. Nevertheless the speech you deliver will have a unique value, reflecting your originality, exercising your critical thinking, and building your credibility.
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