Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
How SEO Works & How Social Media Helps
1.
2. How Search Engines
Work
How Social Media
Affects SEO
What’s New in SEO
Download this slide deck at http://bit.ly/PAMSEO
3. Please hold questions until the end!
Download this slide deck at http://bit.ly/PAMSEO
4. Coding since 1986
Creating websites since
1997
Working in e-commerce
since 2005
Marketing MBA
Download this slide deck at http://bit.ly/PAMSEO
14. Download this slide deck at http://bit.ly/PAMSEO
http://adwords.google.com
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)
21. Download this slide deck at http://bit.ly/PAMSEO
1. Expand site size
2. Keep site fresh
3. Use different keyword variations
4. Obtain links & social shares
22. Download this slide deck at http://bit.ly/PAMSEO
(Blog must be on your own website, not on something like Blogspot.com)
42. Download this slide deck at http://bit.ly/PAMSEO
Technical
Clean, proper code
On-Page
Keyword Research
Drilldown Pages
ONE Phrase/Pg
Ongoing Content
Off-Page
Links
Social Media (G+!)
Trends
Authorship (G+!)
Local (G+!)
43. Download this slide deck at
http://bit.ly/PAMSEO
Learn From
Pam!
Sign up to be notified of new
educational opportunities
From Pam Ann Marketing!
http://bit.ly/PamNews