-How to get started on LinkedIn, -Tips for profile optimization -Recommendations and Endorsements -How to maximize group membership -Bonus: Learn about the best kept secret on LinkedIn!

2.  Getting Started
 Profile Optimization
 Recommendations &
Endorsements
 Maximizing Group
Membership
 Taking it to the Next Level
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3.  Submit questions along the way!
 We will have Q&A at the end.
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5.  Who EXACTLY are you going after?
 What EXACTLY makes you different?
 What EXACTLY do you want to get from this?
BE SPECIFIC.
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6.  PROFESSIONAL headshot
 GREAT headline
(TIP: For SEO purposes, put your name first, i.e.
“Pam Aungst is a…”)
 CUSTOM link (URL)
 COMPLETELY filled out
 SMART keywords
 NEW! Multimedia
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7.  Companies -> Add a
Company
 Fill out 100%
 Link to your profile as
place of employment
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8.  DON’T be too restrictive
Being too picky about
connecting is like going to a
networking event and
REFUSING to speak to people
that you haven’t already met.
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9. 1. Import your email
contacts
2. Use the “People You
May Know” feature
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14.  Recommendations you GIVE are shown
on YOUR profile.
 Choose your words carefully
 Be authentic
 Don’t be afraid to ask for a clarification
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16.  Do NOT join groups YOU are interested in
 Join groups your TARGET PROSPECTS are in
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17.  On Mondays, I post a tip about X
 On Wednesdays, I post a tip about Y
 On Fridays, I share one of my recent blogs
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18.  LinkedIn Bookmarklet
lets you post a link to several groups at once
http://www.linkedin.com/static?key=browser_bookmarklet
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19.  Do NOT post anything in a group
without asking yourself:
“Will they find this information
GENUINELY USEFUL whether they
do business with me or not?”
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22.  Link Quora to LinkedIn to demonstrate expertise
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23.  CardMunch (iPhone) or CamCard (Android)
Scan business cards & connect instantly
 Rapportive Plugin (Gmail) or Xobni (Outlook)
Email plugin that displays social profiles of contacts
 Nimble (Social CRM system)
Customer Relationship Management software that integrates social
communications
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24.  Getting Started  Give to Get
 Strategize  Recommend
 Build network  Endorse
 Groups
 Profile Optimization  Post GENUINELY USEFUL info
 Professional photo  Strategy & Schedule
 Multimedia
 Keywords
 Next Level
 Link Quora
 Custom link
 Use tools
 Create company profile ▪ Card scanner on phone
 ONE HUNDRED PERCENT ▪ Inbox plugin
▪ Social CRM system
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25. Discounted private
consultations
For webinar guests ONLY!
http://bit.ly/PamConsult
LinkedIn Basics & Beyond
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