Focus on what matters in Google Analytics!

1. The 3 Metrics that Matter

3.  If you owned a physical
store…
 If 50% of people walked in and
immediately left, would you
try to find out why?
 Would you pay attention to
your shopper’s behavior?
 If shoppers failed to notice a
new sign, would you move it?

4.  Visitor reaction to your site is most important
 Do they leave immediately?
 If not, how long do they stay?
 If they stay, how many “aisles” do they browse?

5.  Do they leave
immediately?
 Bounce rate
 Found in: Content ->
Site Content -> All
Pages
 Look at overall average
 Look at individual rates
for popular pages
 Look at different periods
of time (Getting better
or worse?)
 High is bad, low is good

6.  How long do
they stay?
 Average Time on Page
 Found in: Content ->
Site Content -> All
Pages
 Look at overall average
 Look at individual rates
for popular pages
 Look at different periods
of time (Getting better
or worse?)
 High is good, low is bad

7.  How many
pages do they
visit?
 Visitors Flow
 Found in: Audience ->
Visitors Flow
 Look at visual patterns
 Look at drop off rates
and through traffic for
popular pages (Hover
on light blue)
 Drop offs are bad,
through traffic is good

8.  “Watching” visitor reactions provides:
 Quick conclusions as to which pages work well
and which don’t
 Easy way to prioritize your attention (which pages
have the WORST metrics?)
 A way to watch for improvements (or lack
thereof) over time

9.  Curious about click reactions on a particular page?
 In-Page Analytics shows activity visually
 Found in: Content -> In-Page Analytics
 Look at click percentages
 Easy to see what’s drawing the eye and what’s not

10. Simple Google Analytics: The 3 Metrics that Matter
Download this slide deck at http://slidesha.re/SimpleGA