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   Creating websites for 14
                                         years
                                        Participating in Social
                                         Media for 7 years
                                        MBA in Marketing
                                        Certificates in
                                             E-Business Marketing
                                              Management
                                             Project Management
Pam Aungst                                   Google AdWords
Owner, Online Marketing Consultant
Pam Ann Marketing                            Advanced Social Media
   How to set up your Twitter account & profile

   How to post, reply, retweet, follow others, etc.

   How to start building a following

   Twitter management tools: Which to use & which to avoid

   How to take your Twitter presence to the next level



         Download this slide deck at http://bit.ly/TweetABDeck
   Submit your questions via
    the Q&A box




       Download this slide deck at http://bit.ly/TweetABDeck
Like a cocktail party at a trade
            show:
  You’re there to make new
business connections, NOT to
   be a pushy salesperson.
 Talk to people, demonstrate
your expertise, but DO NOT be
           “salesy”


       Download this slide deck at http://bit.ly/TweetABDeck
Just like networking “in real life”, building relationships
                 and trust takes time.

 Get to know your followers by conversing with them
                      regularly.

At the same time, demonstrate your expertise and build
   thought leadership by sharing useful information.


       Download this slide deck at http://bit.ly/TweetABDeck
Go to Twitter.com




    Download this slide deck at http://bit.ly/TweetABDeck
Username (i.e. “handle”) = 20 characters

Make it easy to remember & related to your
brand

Avoid numbers, dashes, underscores

Your Twitter URL will be
http://Twitter.com/YourUsername

 Download this slide deck at http://bit.ly/TweetABDeck
If your desired name is taken, consider adding state or company
abbreviation instead of numbers, i.e. “GreenVisionNJ” or
“GreenVisionInc” instead of “GreenVision1”




      Download this slide deck at http://bit.ly/TweetABDeck
Upload a photo
 NO EGGS!
Add location,
website & bio
DO NOT connect to
Facebook

 Download this slide deck at http://bit.ly/TweetABDeck
Tweets on
                                         Facebook look
                                         weird &
                                         unprofessional




Download this slide deck at http://bit.ly/TweetABDeck
   Use search box at top to
    search for companies
    you know/like

   Click “Follow” or click on
    company name to
    preview their profile



          Download this slide deck at http://bit.ly/TweetABDeck
   Search by keywords, then click on “People”




      Download this slide deck at http://bit.ly/TweetABDeck
 Watch your stream for conversations. Follow
  the people they are talking to.
 Go to websites of prospects or companies
  that fit your target market. Look for a Twitter
  icon.
 Use Twitter’s “Find Friends” and “Similar To”
  tools




      Download this slide deck at http://bit.ly/TweetABDeck
Look for replies in a person’s stream. That tells you whether they are
conversational or not. Follow conversational people.




          Download this slide deck at http://bit.ly/TweetABDeck
Updates from
                                         users you
                                         follow appear
                                         in your “feed”
                                         or “stream”



Download this slide deck at http://bit.ly/TweetABDeck
Will be seen by your followers and/or anyone
who visits your profile page.

    Download this slide deck at http://bit.ly/TweetABDeck
   Hover over a tweet
                                        Click “reply”
                                        Type response
                                         after username




Download this slide deck at http://bit.ly/TweetABDeck
   The user you replied to
   Any other users whose usernames are included
   Anyone who is following the both of you will see the reply in
    their stream
   All others will only see your replies if they go to your profile




     Download this slide deck at http://bit.ly/TweetABDeck
   Replies start with username

    Download this slide deck at http://bit.ly/TweetABDeck
   Hover
   Click “Reply”
   Type in
    response
    after
    username




     Download this slide deck at http://bit.ly/TweetABDeck
   By default, all parties in the convo are included in a reply
   Delete any names you don’t want to include

     Download this slide deck at http://bit.ly/TweetABDeck
    Direct messages are
                                       private messages
                                       between two parties




Download this slide deck at http://bit.ly/TweetABDeck
   Mentions are when a username is inserted in a tweet
    somewhere other than the beginning
   Unlike replies, mentions are seen by all of your followers
   Your mentions are found under the “Connect” tab




     Download this slide deck at http://bit.ly/TweetABDeck
   A retweet is when someone “re-shares”
    your tweet
   People retweet to redistribute useful info
    to their followers
   Also used as a way of saying “I agree!”


    Download this slide deck at http://bit.ly/TweetABDeck
   Remember your manners!
    Reply to Retweets with a “thank you”

    Download this slide deck at http://bit.ly/TweetABDeck
   Reply to all
    Mentions &
    Retweets with
    at least a
    “thank you”



       Download this slide deck at http://bit.ly/TweetABDeck
•A hashtag is a word (or words with no spaces)
with the number sign (#) in front. I.e.
#Quickbooks

•Hashtags are hyperlinked (clickable)

•Click on a hashtag to view all conversations
with that tag

    Download this slide deck at http://bit.ly/TweetABDeck
•Search for a hashtag in the search box

•Use the results to find relevant people to follow

•Use the results to “jump in” on conversations or start
them by replying to the tweets you found

•Add hashtags to your tweets (sparingly) to help
relevant people to find & converse with you


     Download this slide deck at http://bit.ly/TweetABDeck
Download this slide deck at http://bit.ly/TweetABDeck
   Post about your new Twitter account on
    other social media platforms

   Include a link on biz cards & in email sigs

   Converse, Converse, Converse!
    The more you converse on Twitter, the
    more followers you will get.

      Download this slide deck at http://bit.ly/TweetABDeck
Management (via computer)              Clean Up
  TweetDeck                              ManageFlitter
  Hootsuite                              Twit Cleaner
  SproutSocial (my favorite)
                                       Follower Investigation
Mobile                                     Does Follow
  TweetCaster (Android)                   Fake Follower Check
  Plume (Android) (my fav)                 (by Status People)
  Twitter (both)
  Echofon (iPhone)                    Monitoring for keywords
  Hootsuite (both)                      Twilert



        Download this slide deck at http://bit.ly/TweetABDeck
     TrueTwit validation
            Paper.li auto-tweets



            FF Helper
            Triberr
            Who Unfollowed Me

Download this slide deck at http://bit.ly/TweetABDeck
   Participate in TweetChats
   Start & manage a TweetChat
   Hold Twitter contests
   Trade show or other live event tweeting
   Build topic-specific lists
   Watch your metrics & continuously
    improve them (i.e. engagement ratio)

    Download this slide deck at http://bit.ly/TweetABDeck
   Number of reply tweets divided by
    number of non-reply tweets multiplied
    by 100.
   Resulting percentage is engagement
    ratio. Should be as high as possible.



     Download this slide deck at http://bit.ly/TweetABDeck
SEO & Social Media: Tips, Tricks & Trends




        Download this slide deck at http://bit.ly/TweetABDeck
One Hour Private Consultation with “Professor Pam”
Normally $150
Webinar attendees: Only $99
Learn more about Social Media, SEO, or Website Usability as it
   applies to YOUR company!
Discounted Order Link: http://bit.ly/PamConsult
(Must use link above to receive discount)




           Download this slide deck at http://bit.ly/TweetABDeck

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Twitter Basics for Business

  • 1.
  • 2. Creating websites for 14 years  Participating in Social Media for 7 years  MBA in Marketing  Certificates in  E-Business Marketing Management  Project Management Pam Aungst  Google AdWords Owner, Online Marketing Consultant Pam Ann Marketing  Advanced Social Media
  • 3. How to set up your Twitter account & profile  How to post, reply, retweet, follow others, etc.  How to start building a following  Twitter management tools: Which to use & which to avoid  How to take your Twitter presence to the next level Download this slide deck at http://bit.ly/TweetABDeck
  • 4. Submit your questions via the Q&A box Download this slide deck at http://bit.ly/TweetABDeck
  • 5. Like a cocktail party at a trade show: You’re there to make new business connections, NOT to be a pushy salesperson. Talk to people, demonstrate your expertise, but DO NOT be “salesy” Download this slide deck at http://bit.ly/TweetABDeck
  • 6. Just like networking “in real life”, building relationships and trust takes time. Get to know your followers by conversing with them regularly. At the same time, demonstrate your expertise and build thought leadership by sharing useful information. Download this slide deck at http://bit.ly/TweetABDeck
  • 7. Go to Twitter.com Download this slide deck at http://bit.ly/TweetABDeck
  • 8. Username (i.e. “handle”) = 20 characters Make it easy to remember & related to your brand Avoid numbers, dashes, underscores Your Twitter URL will be http://Twitter.com/YourUsername Download this slide deck at http://bit.ly/TweetABDeck
  • 9. If your desired name is taken, consider adding state or company abbreviation instead of numbers, i.e. “GreenVisionNJ” or “GreenVisionInc” instead of “GreenVision1” Download this slide deck at http://bit.ly/TweetABDeck
  • 10. Upload a photo NO EGGS! Add location, website & bio DO NOT connect to Facebook Download this slide deck at http://bit.ly/TweetABDeck
  • 11. Tweets on Facebook look weird & unprofessional Download this slide deck at http://bit.ly/TweetABDeck
  • 12. Use search box at top to search for companies you know/like  Click “Follow” or click on company name to preview their profile Download this slide deck at http://bit.ly/TweetABDeck
  • 13. Search by keywords, then click on “People” Download this slide deck at http://bit.ly/TweetABDeck
  • 14.  Watch your stream for conversations. Follow the people they are talking to.  Go to websites of prospects or companies that fit your target market. Look for a Twitter icon.  Use Twitter’s “Find Friends” and “Similar To” tools Download this slide deck at http://bit.ly/TweetABDeck
  • 15. Look for replies in a person’s stream. That tells you whether they are conversational or not. Follow conversational people. Download this slide deck at http://bit.ly/TweetABDeck
  • 16. Updates from users you follow appear in your “feed” or “stream” Download this slide deck at http://bit.ly/TweetABDeck
  • 17. Will be seen by your followers and/or anyone who visits your profile page. Download this slide deck at http://bit.ly/TweetABDeck
  • 18. Hover over a tweet  Click “reply”  Type response after username Download this slide deck at http://bit.ly/TweetABDeck
  • 19. The user you replied to  Any other users whose usernames are included  Anyone who is following the both of you will see the reply in their stream  All others will only see your replies if they go to your profile Download this slide deck at http://bit.ly/TweetABDeck
  • 20. Replies start with username Download this slide deck at http://bit.ly/TweetABDeck
  • 21. Hover  Click “Reply”  Type in response after username Download this slide deck at http://bit.ly/TweetABDeck
  • 22. By default, all parties in the convo are included in a reply  Delete any names you don’t want to include Download this slide deck at http://bit.ly/TweetABDeck
  • 23. Direct messages are private messages between two parties Download this slide deck at http://bit.ly/TweetABDeck
  • 24. Mentions are when a username is inserted in a tweet somewhere other than the beginning  Unlike replies, mentions are seen by all of your followers  Your mentions are found under the “Connect” tab Download this slide deck at http://bit.ly/TweetABDeck
  • 25. A retweet is when someone “re-shares” your tweet  People retweet to redistribute useful info to their followers  Also used as a way of saying “I agree!” Download this slide deck at http://bit.ly/TweetABDeck
  • 26. Remember your manners! Reply to Retweets with a “thank you” Download this slide deck at http://bit.ly/TweetABDeck
  • 27. Reply to all Mentions & Retweets with at least a “thank you” Download this slide deck at http://bit.ly/TweetABDeck
  • 28. •A hashtag is a word (or words with no spaces) with the number sign (#) in front. I.e. #Quickbooks •Hashtags are hyperlinked (clickable) •Click on a hashtag to view all conversations with that tag Download this slide deck at http://bit.ly/TweetABDeck
  • 29. •Search for a hashtag in the search box •Use the results to find relevant people to follow •Use the results to “jump in” on conversations or start them by replying to the tweets you found •Add hashtags to your tweets (sparingly) to help relevant people to find & converse with you Download this slide deck at http://bit.ly/TweetABDeck
  • 30. Download this slide deck at http://bit.ly/TweetABDeck
  • 31. Post about your new Twitter account on other social media platforms  Include a link on biz cards & in email sigs  Converse, Converse, Converse! The more you converse on Twitter, the more followers you will get. Download this slide deck at http://bit.ly/TweetABDeck
  • 32. Management (via computer) Clean Up  TweetDeck  ManageFlitter  Hootsuite  Twit Cleaner  SproutSocial (my favorite) Follower Investigation Mobile  Does Follow  TweetCaster (Android)  Fake Follower Check  Plume (Android) (my fav) (by Status People)  Twitter (both)  Echofon (iPhone) Monitoring for keywords  Hootsuite (both)  Twilert Download this slide deck at http://bit.ly/TweetABDeck
  • 33. TrueTwit validation  Paper.li auto-tweets  FF Helper  Triberr  Who Unfollowed Me Download this slide deck at http://bit.ly/TweetABDeck
  • 34. Participate in TweetChats  Start & manage a TweetChat  Hold Twitter contests  Trade show or other live event tweeting  Build topic-specific lists  Watch your metrics & continuously improve them (i.e. engagement ratio) Download this slide deck at http://bit.ly/TweetABDeck
  • 35. Number of reply tweets divided by number of non-reply tweets multiplied by 100.  Resulting percentage is engagement ratio. Should be as high as possible. Download this slide deck at http://bit.ly/TweetABDeck
  • 36. SEO & Social Media: Tips, Tricks & Trends Download this slide deck at http://bit.ly/TweetABDeck
  • 37. One Hour Private Consultation with “Professor Pam” Normally $150 Webinar attendees: Only $99 Learn more about Social Media, SEO, or Website Usability as it applies to YOUR company! Discounted Order Link: http://bit.ly/PamConsult (Must use link above to receive discount) Download this slide deck at http://bit.ly/TweetABDeck