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SOCIAL MEDIA AND HR
Create magic for your organization and yourself
DISCUSSION


• WHAT’S THE   BIG DEAL ABOUT SOCIAL MEDIA?
• SOCIAL   MEDIA MAGIC IN BUSINESS
• SOCIAL   MEDIA MAGIC FOR HUMAN RESOURCES
• SOCIAL   MEDIA MAGIC FOR YOU
Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
Source: http://mashable.com/2012/01/10/facebook-profile-safety/
Social Media for HR
Your Customers
           Your Employees
            Your Company
               Yourself




EVERYONE
  HAS A
  VOICE.
Social Media for HR
THE FEAR OF SOCIAL MEDIA
       IN BUSINESS
51 % of companies fear that social media
could be detrimental to employee productivity

       49% of companies fear that employees’ use of
         social media could damage their reputation

41% of global executives cite leaked confidential
information as the greatest online threat to
company reputation

                   15% of workers in the US say that if their
                  employer did something they didn’t agree
                              with, they’d comment online
      Sources: Ethos Business Law/Russell Herder Social Media Study 2009, Weber Shandwick’s Safeguarding Reputation™
Social Media for HR
Social Media for HR
Social Media for HR
Social Media for HR
Social Media for HR
You cannot
  silence your
   customers
Pic via flickr user seanrogers1
You cannot hide
                  Pic via flickr user corrieb
Technology and
 social tools will
continue to grow
as Digital Natives
continue to enter
  the workforce
Innovative
 workplaces are
grabbing the bull
by the horns and
 creating magic     Pic via flickr user sarah&thespider
SOCIAL MEDIA MAGIC
    IN BUSINESS
Social Media for HR
Social Media for HR
Social Media for HR
Social Media for HR
A mystarbucksidea
Social Media for HR
Social Media for HR
Social Media for HR
YOUTUBE
Social Media for HR
SOCIAL MEDIA MAGIC IS
 CREATED WHEN YOU
        LISTEN
        ENGAGE
       CONNECT
SOCIAL MEDIA MAGIC
      FOR HR
PROTECTION


• Policy

• Communication

• Training

• Transparent,   Trusting Culture

                               Pic via flickr user ||read||
POLICY TIPS

•   Cross functional team (IT, Marketing, Operations, Legal etc)

•   Include:
    • Reference to other relevant policies (eg. Harassment,
      Computer Use, Customer Interaction)
    • Rules for participation in company / employee social media
    • “My opinions are my own” caveat for participation in public
      social media
    • Common sense / good judgment
    • What is impermissible (confidential info, derogatory
      comments, copyrights, etc)
    • Consequences
Best Buy
“Be smart. Be respectful. Be human.”

“Guidelines for functioning in an electronic world are the
same as the values, ethics and confidentiality policies
employees are expected to live every day, whether you’re
Twittering, talking with customers or chatting over the
neighbor’s fence.”

Clear guidelines for “What you should do” and “What you
should never disclose”

“Basically, if you find yourself wondering if you can talk
about something you learned at work – don’t. Follow Best
Buy’s policies and live the company’s values and
philosophies. They’re there for a reason.”
Best Buy
Clear consequences:
“You could:
• Get fired (and it’s embarrassing to lose your job for
  something that’s so easily avoided)
• Get Best Buy in legal trouble with customers or
  investors
• Cost us the ability to get and keep customers”


“Remember, protect the brand, protect yourself”
Social Media for HR
Social Media for HR
POLICY COMMUNICATION
SOCIAL MEDIA CASE LAW

•   EV Logistics v. Retail Wholesale Union, Local 580

•   Alberta v. Alberta Union of Provincial Employees of Alberta
    (R. Grievance)

•   Lougheed Imports Ltd. (West Coast Mazda) v. United Food and
    Commercial Workers International Union

•   International Union of Elevator Constructors, Local 50 v
    ThyssenKrupp Elevator (Canada) Ltd, 2011

•   Knott Estate v. Sutherland
CREATING HR/WORKPLACE
MAGIC WITH SOCIAL MEDIA

      Talent Acquisition
         Recognition
  Performance Management
Engagement and Collaboration
Social Media for HR
Social Media for HR
Social Media for HR
Tailored to
 audience


                Videos,
              photos, FAQ
Video showing real
employees about job path
Opportunities to connect
and receive updates
Twitter feed
Linked to Monster
                         Can apply to jobs from FB
                          Keeps professional and
                        personal FB profile separate




                     Company pages
               Post jobs to 1st and 2nd level
                  connections for free




Badges for
gamification
Import LinkedIn profile
  Get recommendations
       Add talents




Employers can search by
  talent, proficiency
FB
  connections




    Match
candidates with
   positions
Example company page
Job seekers can see who
they’re connected to at a
        company
Public
Recognition
SMALL IMPROVEMENTS




                  Set
               objectives
               and track
               progress
Track
Performance
  Reviews
Simple talent
  tracking
Objectives
and progress




               Recognition
Peer
feedback
EMAIL VS WIKI
THOUGHTFARMER SOCIAL INTRANET


           40,000 pages of
           content created
            by employees




                                90% of
                               employees
                             access 1/week
Wiki
     collaboration

        Search
        topics


      Questions,
     Events, Polls


Recognition
Create your own
  mobile app
Virtual worlds for
     training
SOCIAL MEDIA MAGIC
     FOR YOU
IT STARTED WITH A
  PERSONAL CRISIS
RESEARCH MAGIC
Social Media for HR
LEARNING
 MAGIC
SPONTANEOUS TWITTER
      MAGIC
SOCIAL
GOOD
MAGIC
“Civilizations have clashed in an unexpected way this
year, as ordinary people using Facebook and
Twitter knocked down dictators in Tunisia, Egypt
and Libya. Social might is now moving toward your
company. We have entered the age of empowered
individuals, who use potent new technologies and
harness social media to organize themselves… to
force you to listen to what they care about and to
demand respect. Both your customers and your
employees have started marching in this burgeoning
social media multitude, and you’d better get out of
their way–or learn to embrace them.”

- David Kirkpatrick, Forbes
For links to examples & to       Join Pam in Toronto this Fall at
connect with Pam go to
Pamross.ca/innovativehr

Follow Pam on twitter:
@pamelamaeross

Join the Impact99 Facebook
group to continue the
discussion about innovative HR

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