Social Media and PR for Business Explained

1. Stand Out, Get Noticed, Get More Business and More Buzz With Social Media & Public Relations

2. Welcome “Those the show up, go up”

3. Ministry Marketing Solutions Inc., founded in 2000, is an online branding and social media PR agency that provides services for best-selling authors, nonprofit organizations and entrepreneurs. Founder, Pam Perry, who won a national contest as the Savviest in the Social Media in 2010, was featured in an article on social media in BlackEnterprise.com and is one Detroit’s top 100 Tweeters. She is a “social media evangelist” determined to convert others into “believers” in blogging, podcasting, tweeting and online branding. “I wanted to let you know I’ll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I’m on your mailing list, so I’m able to take part in all of the teleconferences you promote and I’ve learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker I’ve been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another. Thanks!!!” Tony A. Gaskins Jr.

4. What are the goals of this teleseminar? Learn what it takes to build your brand online How to use amp up your traditional PR tactics in social media Learn the “law of attraction” to attract clients, buyers, media and more…. d) Learn how to get more of the three “F”s* *friends, follower & fans

5. First Things First What is Public Relations?

7. Announce a new book

8. Educate your audiences

9. Celebrate milestones

12. Engagement = trust

13. Trust = belief

14. Belief = possibilities

15. Possibilities = purchases

16. Purchases = customers

17. Customers = Cha-Ching & money - so you can keep doing what you love!

18. How do you do get started with limited technical knowledge & minimal PR Expertise? 1.Understand your brand 2. What do you want to be “known” as? 3. Who do you want to attract? Your target? 4. How do you want to position yourself in this target?

20. Announcements/Press Releases

21. Wire services: PRNewswire, BlackPR.com, PR.com, etc.

22. Media Outreach

23. Local & national media: print, radio, TV & magazines

24. Events

26. Talking WithNot At

27. Why Do We Use It? Create curiosity & deliver content. Cheap & Fast! Social Networking is BIG business!

28. Building relationships – old vs. new

30. Where Do You Start?

31. YOU – personally are likely on

32. Celebrate your Fans Join Groups Share links Build your Network

34. Receive links to important events

37. Saw Facebook update from reporter writing feature story on client’s competitor. Quickly contacted and offered additional sources; secured an interview for client that day. Client was prominently included in story they would have otherwise been left out of. USA Today Email Professionals Help Get the Word Out By, Jefferson Graham Other examples from MMS Email marketing campaigns: Ty Adams (700 Club & secured national book contract with Time Warner) Monique Robinson (Life Today and James Robison) Bellandra Foster (CBN News) ROI: Media Coverage

38. Create a professional fan page or group Keep updates consistent Cross-post content (blog, video, URLs, etc.) Ask friends, partners, customers to join Be smart – it is not an open invitation to pitch media What Now?

39. Show Thought Leadership Research Build your Network

41. Updates from group members

44. Recommendations

45. Networking

47. Linkedin for Business Share news Direct feedback from contacts

48. Linkedin Answers Point to questions/ Recommend Answers

50. Recommending spokesperson

51. Networking

53. Linkedin Answers Make them an EXPERT

54. Create Linkedin account or become more active Complete your profile Use the status feature Join interesting/valuable groups Monitor updates/group updates Be the expert – post/respond/share in Answers What Now?

55. Follow Engage Interest Market

56. What do people really “tweet” about? Source: @Audreytan

57. What is the value of Twitter?

58. Capture/share significant events as they happen

59. Twitter Super Stars: thought leadership listening/responding (comcastcares) adding value/sharing information building personal brand Now, let’s head over to www.twitter.com/pamperry

60. Jump on Immediate Opportunities

62. Responded to writer

63. Client’s inclusion in the article later that same dayCNBCLast-Minute Gifts for Her … and for HimBy Cindy Perman

64. ROI: Thought Leadership

66. Create profile including picture and bio

67. Gather your followers

68. Start following us – we will follow you back! @pamperry

69. Check out who your followers are following

70. Search by keyword (Twitter search)

71. Before following, read user’s streams to determine:

72. If they are active

74. Address people in your posts to start relationships - @ DM & RT them

75. Ask questions/answer questions

76. Be patient – 3 month rule

77. Follow proper Twitter etiquetteWhat Now?

78. Top 5 reasons others might not follow you – it’s nothing personal You don’t have a bio or picture You don’t have any updates You have a lot of updates but are just talking to yourself You are following 2000 people and only 50 are following you All talk; no conversation

79. This is where it all starts – the blog is your springboard to Brand online…. You must: write, comment, engage, learn & share!

80. Let’s look at some blogs www.MinistryMarketingSolutionsblog.com

82. Technorati www.technorati.com

83. My Blog Log www.mybloglog.com

85. Become a trusted, credible source of information

86. Shares your vast expertise and knowledge

87. Develop relationships with influencers

89. Provide ideas & advice around subjects you are knowledgeable about

91. Be a salesperson or a promoter

92. Don’t bash the competition

95. Pay attention to tone/comments

96. Look for topics of interest and expertise

97. Jump in

98. Watch for follow up commentsSo, in 2010 hit the ground running~ I have a special offer to you who showed up! What Now?

99. Final Thoughts Cut throw the clutter – deliver content. Know the keywords Follow the leaders Comment on Blogs Buy a book a month – see the “recommended reading” list and plan to READ. You will get the Social Media handbook and will have all the tools, tips and techniques I use daily. This workbook will act as your blueprint to know who do everything we talked about. Obviously, can’t go over everything as detail as I like during this teleseminar but I wanted to give something to get you up and running in 2010.

100. Promote & Defend Your Brand So, you ask “where do you start, again?” Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:Del.icio.usFacebookFriendFeedLinkedInSlideShareStumble UponTwitterTechnorati (“claim” your blog at minimum)YouTube (along with other video distribution platforms: Vimeo, Viddler, Yahoo video, etc.)DocStocScribd Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.com www.chocolatepagesnetwork.com www.ezinearticles.com www.myspace.com www.blogtalkradio.com www.plaxo.com www.digg.com It’s about building a list of friends, followers and fans……

101. Have Fun!Engage The Media, Attract them as “friends” Be Genuine! Be a giver! Quick “take away tools” to do today! Use these secrets! Eventbrite.com Set up your Google profile (get on first page of google) Amazon.com - post reviews www.search.twitter.com find people with a problem…and give them a solution. Engage them first! Craigslist.com – post links Mikago.com – screen share now Freewebsite tool: http://bit.ly/websitesforfree www.pamperry.aweber.com Twitter: @pamperrypr Specializing in Online PR Campaigns