1. 01
P O S T E R
2 0 1 2 - 2 0 1 3 O N L I N E
M E D I A K I T
BREATHE LIFE
INTO YOUR BRAND
WITH POSTER ONLINE
www.postermagazine.com.au
− new thinking in publishing −

2. Immerse your brand into
the world of Luxury and
Inspiration with Poster
online through an eclectic
blend of bespoke digital
ideas that will engage
a discerning audience
of affluent industry and
consumers alike.

3. 04
INTRODUCTION
A NEW WAY OF THINKING POSTER ONLINE
OFFERS A PREMIUM MEDIA ENVIRONMENT
AMONG WORLD LEADERS IN LUXURY AND
INSPIRATIONPLUS LAVISH PRODUCTION VALUES
AND AN AUDIENCE OF SAVVY FOLLOWERS
Poster s i n s p i r ati on al o n l i n e p l a t f o r m i s a c o l l a b o r a t i o n o f
vision ar y / i n sp i r ati on al p e o p l e t h a t a r e s h a p i n g o u r f u t u r e . T he i r
work ex em p l i fi es wh at r e a d e r s a s p i r e t o a n d a r e i n s p i r e d by.
They a r e th e “ p os ter chi l d r e n ” f o r l u xu r y d e s i g n , a r c h i t e c t ure ,
travel, fas h i on , b eau ty , w a t c h e s & j e w e l l e r y, b u s i n e s s , t r a n s po rt ,
entertai n m en t an d cu l tu r e .
Launched in June 2011, postermagazine.com.au is a bespoke multi media platform
for an already established luxury publication.
Poster readers can now access their most adored luxury publication and latest
industry updates with an online digital platform at the touch of a button.
Including-
• An introduction and review of the latest luxury toys
• A dedication for lavish accessories and cutting edge design.
• An up to date analysis of contemporary technology and new age gadgets.
• Reviews from the hottest travel and cultural hotspots all over the world.
• Captivating fashion photography from some of the worlds leading and most
artistic photographers.
• Coverage of the latest luxury industry events.

4. 06
INNOVATIVE.
INSPIRATIONAL.
ENGAGING.
P O ST ER O F F E R S A
P R EM I U M M E D I A
EN V I R O N M E N T A M O N G
W O R L D LE A D E R S
IN L U XU R Y D E S I G N ,
AR C H I T E CT U R E , T R A V E L ,
FA SH I O N , B E A U T Y ,
W AT C H E S & J E W E LLE RY,
B U SI N ES S , T R A N S PO R T,
EN T ER T A I N M E N T A N D
CULTURE

5. 09
KEY STATISTICS
SINCE THE INITIAL LAUNCH PHASE
POSTERMAGAZINE.COM.AU HAS
ENCOUNTERED A RAPID TRAFFIC SURGE
The following key statistics are rising-
Monthly unique browsers is currently at 20,000 per week.
Based on current growth the amount of browsers are then
estimated to reach 32,000 per week from February 2012 and
50,000 per week by June.
We plan to achieve this by Our Cross
platform approaches
• Our e-newsletter is sent to all of our 15,000+ e-database members
informing new updates and brand information in a dynamic offering. It’s
estimated this will rise to 45,000 genuine poster children by June 2012.
• Search engine optimisation directory websites, SERP, keywords and tag
words drive our online audience visitation to wide and broad levels.
• Leveraging our social networking strategy including Facebook, twitter
and Flickr to engage and send more qualified, genuine audiences to
postermagazine.com.au.
• Event and brand partnerships further broaden our following of consumers
and industry alike.
• Traditional trafficking options include word of mouth promotion and
latest release of POSTER Magazine, which are heavily focused on
promoting the online platform.

6. 10
THE POSTER
ADVANTAGE
POSTER ENJOYS WORKING CREATIVELY
WITH OUR CLIENTS
We offer our brand network the
opportunity to reach out to an elite
group of luxury consumers that
crave our media platforms. We offer
our integrated marketing solutions
in the form of customised brand
experiences. Allow us to create
infectious enthusiasm for your brand.
With Poster online you can expect to-
• Reach a highly responsive audience of discerning and affluent industry
and consumers alike.
• Achieve their objectives through a cross platformed approach which
utilizes all capabilities at the forefront of digital media including video
and social media.
• Engage with the highest and most loyal social media following of any
Australian luxury magazine, including responsive Facebook fans.
• Have your products showcased by our team of editors, photographers,
stylists and models.
• Access our credible and trusted channels, allowing the opportunity to
build a relationship with our audience.

7. 13
AUDIENCE PROFILE
THE POSTER AUDIENCE SEEK
INFORMATION AND INSPIRATION ON ALL
THINGS LUXURY. THEY AER INSPIRED
BY NEW CULTURES AND CUTTING
EDGE DESIGN. THEY HAVE AN EYE FOR
BUSINESS AND NEW AGE INVENTIONS.
TRAVEL IS A PRIORITY AND POSTER
MAGAZINE IS THEIR GUIDE TO THE
MOST LUXURIOUS HOTSOPTS
The poster reader is-
• Male or female
• Aged between 25-45
• Educated professional with a hunger for success and independence.
Income of $75K+ Fashion forward individuals with luxury brand
loyalty and a taste for designer eccentricity.
• They are Desire-led as opposed to being practical
• Busy social life, dinner out a few times a week and strong social
obligations.
• An interest in recent global affairs and business. A keen interest in
popular culture and music. Inspired and not scared by something
new that they see.
• The Poster reader can combine the naturalism of everyday wear
with the latest catwalk creations.
• POSTER effectively reaches the architecture, interior design,
fashion, business and travel market in addition to the luxury- savvy
consumer.

8. 14
1
ADVERTISER
OPTIONS 5
3
4 2
1. HERO BANNERS
2. HERO VIDEO
3. BRAND PLACEMENTS
4. BRAND EDITORIAL
5. PAGE SPONSORSHIPS
PA G E S P O N S O R S H I P S
Poster Vision
Design
Culture
Accessories
Fashion
Travel
Business
Photography 1
Events

9. 16 17
HERO BANNERS HERO VIDEO
Hero banners Video Advertising
Our hero banners are a premium ad space as they are situated at the top of the Our hero video is another premium ad spaces that stays visible no matter where
website measuring 728px × 90px. This ad space remains visible throughout the you are on the website. The videos are created with a video link/ file allowing your
whole website not just the index page. brand to come to life with our new digital platform.

10. 18 19
BRAND EDITORIAL BRAND PLACEMENT
Brand Editorial Brand Placement
Our brand editorials allow the client to specifiy strategic commuincation aimed Our Brand placement is for clients wanting to fast track awareness of a product
towards creating awareness, engaging qaulified consumers or a call to action for an to our audience and potentially engage interest using analytical evidence.
in-store or online promotion.

11. 20
Canturi
POSTER 2
1
E-NEWSLETTER
1. HERO BANNERS
2. HERO VIDEO 3
3. BRAND PLACEMENTS
4. BRAND EDITORIAL
Please see page 9 - Key Statistics
for more information.
4

12. 22 23
ONLINE RATE CARD TECHNICAL
SPECIFICATIONS
Intergrated Placements Investment Added Value Intergrated Options Elements Specifications
Options Hero Banner - Website Dimensions 728px (width) /90px (height)
Hero Banner- Website Top of each page 5500 Branded Editorial /
per calender month Brand Placement - File types jpeg image 70 dpi+
Website - Newsletter
Hero Banner- Website Bottorm of each page 4000 Branded Editorial / Hero Video - Website Dimensions N/A
per calender month Brand Placement -
Website - Newsletter File types Link or video file
Hero Video- Website Intergrated video 2500 Branded Editorial / Branded Editorial - Website Dimensions N/A
content per calender month Brand Placement -
Website - Newsletter File types jpeg image 70 dpi+
Branded Editorial - Intergrated cross 1100 p Give-away opportunity
Website platform content er calender month / call to action Brand Placement - Website Dimensions N/A
Branded Placement- Intergrated cross 110 Give-away opportunity File types jpeg image 70 dpi+
Website platform content per calender month / call to action
Hero Banner- Top and Bottom 3500 Branded Editorial / Hero Banner - Newsletter Dimensions 728px (width) /90px (height)
Newsletter per calender month Brand Placement -
Website - Newsletter File types jpeg image 70 dpi+
Hero Video- Intergrated video 2000 Branded Editorial / Hero video - Newsletter Dimensions N/A
Newsletter content per calender month Brand Placement -
Website - Newsletter File types Link or video file
Branded Editorial- Intergrated cross 1100 Give-away opportunity
Newsletter platform content per calender month / call to action Branded Editorial - Newsletter Dimensions N/A
Branded Placement- Intergrated cross 1100 Give-away opportunity
Newsletter platform content per calender month / call to action
File types jpeg image 70 dpi+
Agency booking incur 10% loading *** All rates will include 10% gst on top of media Brand placement - Newsletter Dimensions N/A
File types jpeg image 70 dpi+
Advertiser to provide click through URL and any third party tracking tags

13. 25
OUR TEAM
Creative Director
Nicholas Meimaris
nick@mgroupinc.com.au
Editorial
editorial@postermagazine.com.au
Advertising
advertising@postermagazine.com.au
Design
design@postermagazine.com.au
Production
production@postermagazine.com.au
Accounts
accounts@mgroupinc.com.au