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Zapopan!
x = Independently organized TED event!


  MARZO 2012!
                    This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Mission!
In the spirit of ideas worth spreading,
TEDx is a program of local, self-
organized events that bring people
together to share a TED- like experience. !




                           This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Mission!




           This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Global Boom!




The	
  TEDx	
  Movement	
  is	
  spreading	
  all	
  around	
  the	
  world…	
  	
  




                                                                                This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Program!
Our	
   event	
   is	
   called	
   TEDxZapopan,	
   where	
  
x=independently	
  organized	
  TED	
  event.	
  	
  
	
  
At	
   our	
   TEDxZapopan	
   event,	
   TEDTalks	
   video	
  
and	
  live	
  speakers	
  will	
  combine	
  to	
  spark	
  deep	
  
discussion	
  and	
  connecEon	
  in	
  a	
  small	
  group.	
  
	
  
The	
   TED	
   Conference	
   provides	
   general	
  
guidance	
   for	
   the	
   TEDx	
   program,	
   but	
  
individual	
   TEDx	
   events,	
   including	
   ours,	
   are	
  
self-­‐organized.	
  


                                            This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Theme!
                                 	
  
The	
  Power	
  of	
  Passion…	
  
How	
  can	
  we	
  leverage	
  Jalisco’s	
  talent	
  in	
  order	
  
to	
  increase	
  the	
  differenEaEon,	
  compeEEve-­‐
ness	
  and	
  sustainability	
  of	
  our	
  region?	
  
	
  
How	
  can	
  we	
  idenEfy	
  and	
  tackle	
  the	
  most	
  
important	
  constraints	
  which	
  limit	
  our	
  
community’s	
  development?	
  



                                              This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Theme!




T 	
  
The	
  Founda?ons	
  of	
  Compe??veness	
  
             	
  
              	
  


         3	
  TALENT	
  
              Passionate	
  human	
  energy	
  that	
  drives	
  change	
  
              TOLERANCE	
  &	
  TRUST	
  
              Diversity	
  &	
  compassion	
  integrates	
  the	
  society	
  
              TECHNOLGY	
  
              Tools	
  &	
  processes	
  assure	
  compeEEveness	
  




                                          This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Impact!
                                                          Phase	
  0	
  
               Expert	
                                   Define	
  Purpose	
  
              Speakers	
                                  	
  
                                                          Through	
   the	
   power	
   of	
  
                                                          collaboraEon	
   we	
   are	
   able	
  
                                                          to	
   drive	
   change	
   in	
   order	
  
                                                          to	
   shape	
   the	
   future	
   of	
   our	
  
Purpose	
                      Audience	
                 community	
  and	
  society.	
  
                                                          	
  
                                                          We	
   will	
   set	
   an	
   ambiEous	
  
                                                          goal	
  which	
  will	
  aTract	
  the	
  
                                                          most	
   talented	
   speakers	
  
              BrainTrust	
                                and	
  audience.	
  




                                        This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Advisors!
                                                           Phase	
  1	
  
                Expert	
                                   Form	
  Advisry	
  Board	
  
               Speakers	
                                  	
  
                                                           The	
   key	
   foundaEon	
   for	
   a	
  
                                                           successful	
   TEDxEvent	
   is	
  
                                                           content.	
   We	
   are	
   looking	
  
                                                           for	
   a	
   group	
   of	
   thought	
  
Purpose	
                      Audience	
                  leaders	
  and	
  experts	
  in	
  the	
  
                                                           fields	
   of	
   talent,	
   tolerance	
  
                                                           and	
   technology	
   who	
   will	
  
                                                           help	
  us	
  assemble	
  the	
  best	
  
                                                           possible	
  speaker	
  porWolio.	
  
              BrainTrust	
                                 	
  




                                         This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Speakers!
                                                         Phase	
  2	
  
               Expert	
                                  Recruit	
  Speakers	
  
              Speakers	
                                 	
  
                                                         We	
   are	
   looking	
   for	
   two	
  
                                                         types	
   of	
   Talented	
   and	
  
                                                         Inspiring	
  personaliEes…	
  
                                                         1.  P e o p l e	
   w h o	
   a r e	
  
Purpose	
                    Audience	
                       acEvely	
   shaping	
   the	
  
                                                              future	
   through	
   the	
  
                                                              implementaEon	
   of	
  
                                                              their	
  ideas.	
  
                                                         2.  P e o p l e	
   w h o	
   h a v e	
  
                                                              discovered	
   important	
  
                                                              trends.	
  




                                       This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Speakers!

                               Define	
  	
              Coach	
  	
                                       Deliver	
  
Propose	
  	
  


                  Select	
  


                               Scope	
  	
              Speakers	
                                        Engaging	
  
                               &	
  Depth	
             Extensively	
                                     Prezi	
  
                                                        Story	
  Board	
  
                                                    PresentaEon	
  Design	
  
                                                     Engaging	
  Delivery	
  
                                                          Timing	
  
                               Availability	
  
                               Relevance	
  
                               Overall	
  Fit	
  
                               Commitment	
  
                               	
                             This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Audience!
                                                Phase	
  3	
  
                                                Select	
  Audience	
  
                                                	
  
                                                TEDxZapopan	
  will	
  serve	
  as	
  a	
  
                                                plaWorm	
   that	
   connects	
  
                                                three	
  groups	
  of	
  people…	
  
                                                1.  People	
  who	
  inspire	
  
Purpose	
           Audience	
                  2.  People	
  who	
  mulEply	
  
                                                3.  People	
  who	
  implement	
  
                                                Our	
   goal	
   is	
   to	
   build	
   an	
  
                                                ecosystem	
   which	
   will	
   not	
  
                                                only	
   spread	
   ideas,	
   but	
   also	
  
                                                maximize	
   the	
   probability	
   to	
  
                                                make	
  things	
  happen.	
  




                              This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Audience!
                                                VENUE	
  FOR	
  LIFE	
  EVENT	
  
                  UDG	
                         Our	
   team	
   is	
   currently	
   exploring	
   potenEal	
  
    UVM	
                      UAG	
            venues	
   where	
   we	
   will	
   host	
   the	
   life	
   event.	
  
                                                ParEcipants	
   at	
   this	
   event	
   will	
   be	
   carefully	
  
                                                selected	
  in	
  order	
  to	
  maximize	
  the	
  probability	
  
                                                of	
   creaEng	
   a	
   dynamic	
   and	
   interacEve	
  
                                                experience.	
  
UP	
            Zapopan 	
          ITESM	
     	
  
                                                SATELITE	
  EVENTS	
  IN	
  MAJOR	
  UNIVERSITIES	
  
                                                We	
  want	
  the	
  ideas	
  to	
  spread	
  and	
  involve	
  the	
  
                                                academic	
   community.	
   We	
   will	
   create	
  
    UNIVA	
                    Etc.	
           incenEves	
   for	
   students	
   to	
   share	
   their	
   ideas	
  
                                                and	
  help	
  us	
  make	
  the	
  ideas	
  come	
  true.	
  	
  
                 ITESO	
  




                                                                This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Process!
    Define	
  Strech-­‐Goals	
  
    We	
  will	
  idenEfy	
  the	
  key	
  challenges	
  
    that	
  our	
  society	
  is	
  facing.	
  
    Build	
  Community	
  of	
  Experts	
  
    Recruit	
  experts	
  who	
  want	
  to	
  give	
  the	
  
    talk	
  of	
  their	
  lives	
  on	
  a	
  global	
  stage.	
  
    Design	
  Eco-­‐System	
  &	
  InteracEon	
  
    Connect	
  talented	
  and	
  moEvated	
  
    people	
  who	
  will	
  drive	
  our	
  evoluEon.	
  
    Create	
  Scalable	
  Solu?ons	
  
    Develop	
  concrete	
  trajsformaEon	
  plans.	
  



                       This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Media!
WEBSITE	
  
 www.tedxzapopan.com	
  
                                                               The	
   TEDxZapopan	
   Team	
   will	
   develop	
   an	
  
                                                               integral	
   media	
   plan	
   in	
   order	
   to	
   aTract	
   the	
  
                                                               best	
   visionaries,	
   thinkers	
   and	
   doers	
   to	
   the	
  

BLOG	
  
 www.tedxzapopan.com/blog	
  
                                                               event.	
  
                                                               	
  
                                                               Social	
  Media	
  will	
  be	
  used	
  in	
  order	
  to	
  engage	
  

SOCIAL	
  MEDIA	
  
                                                               the	
   community	
   before,	
   during	
   and	
   aeer	
   the	
  
                                                               2012	
  event.	
  
Facebook	
  |	
  LinkedIN	
  |	
  TwiTer	
  |	
  YouTube	
     	
  
                                                               Community	
   engagement	
   will	
   help	
   us	
   co-­‐

PRINT	
  MEDIA	
  
Newspapers	
  |	
  Magazines	
  |	
  etc.	
  
                                                               create	
   the	
   experience,	
   select	
   content,	
  
                                                               moEvate	
   the	
   exploraEon	
   of	
   alternaEve	
  
                                                               soluEons,	
  and	
  realizaEon	
  of	
  experiments.	
  


PR	
  
Local	
  |	
  Regional	
  |	
  NaEonal	
  

                                                                                This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Invitation!
BRAIN TRUST MEMBERSHIP!
Big challenges demand the collaboration of
the smartest people.!
!
We want to demonstrate to our community
and the world that we have all the ingredients
that are required to drive change.!
!
We would like you to form part of the
TEDxZapopan BRAIN TRUST. !



                             This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Invitation!
BRAIN TRUST ROLES!
BrainTrust members are advisors, guides
and/or coaches who will …!
1.  Help us define the key challenges that
    our community is facing.!
2.  Identify the thought-leaders who are
    currently working on understanding and/
    or solving these challenges.!
3.  Provide candid feedback and other
    support to the TEDxZapopan Team.!



                           This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan Team!
FRANCISCO	
  ANGUIANO	
         BlackSwan	
  Consul?ng	
  
       PATRICIO	
  ARCE	
       DG	
  Consultores	
  
      GABO	
  CARABES	
         Haiku	
  
     JOHN	
  E.	
  COOPER	
     ITESM	
  Campus	
  Guadalajara	
  
    RAMÓN	
  ESCOBAR	
          Tequila	
  SoU	
  	
  
   VICTOR	
  MARTÍNEZ	
         DG	
  Consultores	
  
      DANIEL	
  PANDZA	
        The	
  PassionBusiness	
  Project	
  
                         	
  




                                           This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  
Zapopan 2012!


MUCHAS GRACIAS!
www.tedxzapopan.com!



            This	
  independent	
  TEDx	
  event	
  is	
  operated	
  under	
  license	
  from	
  TED.	
  

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T E D x Z A P | 2012

  • 1. Zapopan! x = Independently organized TED event! MARZO 2012! This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 2. Mission! In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED- like experience. ! This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 3. Mission! This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 4. Global Boom! The  TEDx  Movement  is  spreading  all  around  the  world…     This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 5. Program! Our   event   is   called   TEDxZapopan,   where   x=independently  organized  TED  event.       At   our   TEDxZapopan   event,   TEDTalks   video   and  live  speakers  will  combine  to  spark  deep   discussion  and  connecEon  in  a  small  group.     The   TED   Conference   provides   general   guidance   for   the   TEDx   program,   but   individual   TEDx   events,   including   ours,   are   self-­‐organized.   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 6. Zapopan Theme!   The  Power  of  Passion…   How  can  we  leverage  Jalisco’s  talent  in  order   to  increase  the  differenEaEon,  compeEEve-­‐ ness  and  sustainability  of  our  region?     How  can  we  idenEfy  and  tackle  the  most   important  constraints  which  limit  our   community’s  development?   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 7. Zapopan Theme! T   The  Founda?ons  of  Compe??veness       3  TALENT   Passionate  human  energy  that  drives  change   TOLERANCE  &  TRUST   Diversity  &  compassion  integrates  the  society   TECHNOLGY   Tools  &  processes  assure  compeEEveness   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 8. Zapopan Impact! Phase  0   Expert   Define  Purpose   Speakers     Through   the   power   of   collaboraEon   we   are   able   to   drive   change   in   order   to   shape   the   future   of   our   Purpose   Audience   community  and  society.     We   will   set   an   ambiEous   goal  which  will  aTract  the   most   talented   speakers   BrainTrust   and  audience.   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 9. Zapopan Advisors! Phase  1   Expert   Form  Advisry  Board   Speakers     The   key   foundaEon   for   a   successful   TEDxEvent   is   content.   We   are   looking   for   a   group   of   thought   Purpose   Audience   leaders  and  experts  in  the   fields   of   talent,   tolerance   and   technology   who   will   help  us  assemble  the  best   possible  speaker  porWolio.   BrainTrust     This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 10. Zapopan Speakers! Phase  2   Expert   Recruit  Speakers   Speakers     We   are   looking   for   two   types   of   Talented   and   Inspiring  personaliEes…   1.  P e o p l e   w h o   a r e   Purpose   Audience   acEvely   shaping   the   future   through   the   implementaEon   of   their  ideas.   2.  P e o p l e   w h o   h a v e   discovered   important   trends.   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 11. Zapopan Speakers! Define     Coach     Deliver   Propose     Select   Scope     Speakers   Engaging   &  Depth   Extensively   Prezi   Story  Board   PresentaEon  Design   Engaging  Delivery   Timing   Availability   Relevance   Overall  Fit   Commitment     This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 12. Zapopan Audience! Phase  3   Select  Audience     TEDxZapopan  will  serve  as  a   plaWorm   that   connects   three  groups  of  people…   1.  People  who  inspire   Purpose   Audience   2.  People  who  mulEply   3.  People  who  implement   Our   goal   is   to   build   an   ecosystem   which   will   not   only   spread   ideas,   but   also   maximize   the   probability   to   make  things  happen.   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 13. Zapopan Audience! VENUE  FOR  LIFE  EVENT   UDG   Our   team   is   currently   exploring   potenEal   UVM   UAG   venues   where   we   will   host   the   life   event.   ParEcipants   at   this   event   will   be   carefully   selected  in  order  to  maximize  the  probability   of   creaEng   a   dynamic   and   interacEve   experience.   UP   Zapopan   ITESM     SATELITE  EVENTS  IN  MAJOR  UNIVERSITIES   We  want  the  ideas  to  spread  and  involve  the   academic   community.   We   will   create   UNIVA   Etc.   incenEves   for   students   to   share   their   ideas   and  help  us  make  the  ideas  come  true.     ITESO   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 14. Zapopan Process! Define  Strech-­‐Goals   We  will  idenEfy  the  key  challenges   that  our  society  is  facing.   Build  Community  of  Experts   Recruit  experts  who  want  to  give  the   talk  of  their  lives  on  a  global  stage.   Design  Eco-­‐System  &  InteracEon   Connect  talented  and  moEvated   people  who  will  drive  our  evoluEon.   Create  Scalable  Solu?ons   Develop  concrete  trajsformaEon  plans.   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 15. Zapopan Media! WEBSITE   www.tedxzapopan.com   The   TEDxZapopan   Team   will   develop   an   integral   media   plan   in   order   to   aTract   the   best   visionaries,   thinkers   and   doers   to   the   BLOG   www.tedxzapopan.com/blog   event.     Social  Media  will  be  used  in  order  to  engage   SOCIAL  MEDIA   the   community   before,   during   and   aeer   the   2012  event.   Facebook  |  LinkedIN  |  TwiTer  |  YouTube     Community   engagement   will   help   us   co-­‐ PRINT  MEDIA   Newspapers  |  Magazines  |  etc.   create   the   experience,   select   content,   moEvate   the   exploraEon   of   alternaEve   soluEons,  and  realizaEon  of  experiments.   PR   Local  |  Regional  |  NaEonal   This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 16. Zapopan Invitation! BRAIN TRUST MEMBERSHIP! Big challenges demand the collaboration of the smartest people.! ! We want to demonstrate to our community and the world that we have all the ingredients that are required to drive change.! ! We would like you to form part of the TEDxZapopan BRAIN TRUST. ! This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 17. Zapopan Invitation! BRAIN TRUST ROLES! BrainTrust members are advisors, guides and/or coaches who will …! 1.  Help us define the key challenges that our community is facing.! 2.  Identify the thought-leaders who are currently working on understanding and/ or solving these challenges.! 3.  Provide candid feedback and other support to the TEDxZapopan Team.! This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 18. Zapopan Team! FRANCISCO  ANGUIANO   BlackSwan  Consul?ng   PATRICIO  ARCE   DG  Consultores   GABO  CARABES   Haiku   JOHN  E.  COOPER   ITESM  Campus  Guadalajara   RAMÓN  ESCOBAR   Tequila  SoU     VICTOR  MARTÍNEZ   DG  Consultores   DANIEL  PANDZA   The  PassionBusiness  Project     This  independent  TEDx  event  is  operated  under  license  from  TED.  
  • 19. Zapopan 2012! MUCHAS GRACIAS! www.tedxzapopan.com! This  independent  TEDx  event  is  operated  under  license  from  TED.