Faced with multiple volumes of online data from multiple sources, one of a manager’s greatest challenges is to understand resultant trends in order to continually adapt to agile business demands and market uncertainty. In highly competitive environments, providing clarity, simplifying complexity and identifying viable strategic directions that make sense for your clients is a way to offer new services, strengthen trust and deepen relationships. Panoratio enables you to: • handle large volumes and varieties of data and reconcile all of them quickly • provide true, unbiased information about the ways customers or other entities behave • inform perspective and show context about organizational interdependencies • identify leverage points to mitigate business risks and amplify performance gains.

1.
I
Big
Data
as
a
Service
for
B-­‐to-­‐B
Solution
Providers
I
1
PANORATIO
Overview for Consulting Organizations
Big
Data
as
a
Service
for
B-­‐to-­‐B
Solution
Providers
Predictive
Data
Analysis
for
Revenue-­‐Generating
Strategic
Consulting
Services
Faced
with
multiple
volumes
of
online
data
from
multiple
sources,
one
of
a
manager’s
greatest
challenges
is
to
understand
resultant
trends
in
order
to
continually
adapt
to
agile
business
demands
and
market
uncertainty.
In
highly
competitive
environments,
providing
clarity,
simplifying
complexity
and
identifying
viable
strategic
directions
that
make
sense
for
your
clients
is
a
way
to
offer
new
services,
strengthen
trust
and
deepen
relationships.
Panoratio
enables
you
to:
• handle
large
volumes
and
varieties
of
data
and
reconcile
all
of
them
quickly
• provide
true,
unbiased
information
about
the
ways
customers
or
other
entities
behave
• inform
perspective
and
show
context
about
organizational
interdependencies
• identify
leverage
points
to
mitigate
business
risks
and
amplify
performance
gains.
In
short,
Panoratio
gives
you
the
ability
to
leverage
Big
Data
to
uniquely
understand
business
processes
and
customer
behavior
across
disparate
but
related
data
sets—identifying
discrepancies
and
feeding
innovative
strategies
to
satisfy
your
client
base.
Panoratio
BDAAS
(Big
Data-­‐as-­‐a-­‐Service)
gives
your
consulting
business
the
key
differentiator
for
offering
innovative
strategic
services
to
business
executives.

2.
I
Big
Data
as
a
Service
for
B-­‐to-­‐B
Solution
Providers
I
2
Illuminate
strategic
directions
for
your
customers:
The
benefit
of
a
global
vision
on
data
Panoratio
enables
independent
Big
Data
analysis
and
rapid
strategic
business
simulations—for
multiple
iterative
consulting
opportunities.
Because
of
its
ability
to
store
and
analyze
data
on
an
aggregated
and
granular
level
the
impact
of
decisions
on
a
macro
level
can
be
observed
on
the
micro
level
as
well
and
the
causal
drivers
can
be
identified.
With
Panoratio,
you
can
give
your
customers
the
absolute
data
analyses
they
need
to
make
valid
decisions
based
on
evident
business
trends—and
easily
adjust
priorities
and
show
impacts
and
interdependencies
from
anywhere,
at
anytime.
This
creates
a
new
level
of
business
relationship,
making
you
the
provider
of
choice
for
business
intelligence
because
of
superior
response
times
and
the
ability
to
provide
knowledge.
Develop
new
customer
services
based
on
innovation:
Take
advantage
of
big
data
analysis
This
is
particularly
useful
in
the
context
of
a
strategic
analysis:
you
have
the
ability
to
discover
and
define
directions
for
your
customers
that
make
sense,
without
requiring
the
continuous
reimplementation
of
a
complex
operational
data
analysis
system.
As
a
consulting
organization,
you
can
create
your
own
Big
Data
analysis
“center
of
excellence”,
and
use
it
as
a
highly
accurate
strategic
dashboard
for
your
experts
to
optimally
understand
your
customer
environments—and
confidently
recommend
directions,
dependencies
and
decisions
for
your
clients.

3.
I
Big
Data
as
a
Service
for
B-­‐to-­‐B
Solution
Providers
I
3
Ensure
customization
of
customer
services:
Adapt
your
presentation
to
the
client
environment
A
first
analysis
of
your
customer
data
performed
collaboratively
with
Panoratio
experts
allows
you
to
identify
reconciliation
axes,
and
create
a
data
model
that
will
be
used
as
a
baseline
reference
model
for
future
analyses,
including
reporting
as
required
by
your
business
experts
and
aligned
with
your
customer
priorities.
Analysis
results
can
be
provided
on-­‐demand
as
required.
From
simple
spreadsheets
to
sophisticated
graphics,
including
Apps
for
mobile
devices,
reports
can
be
customized
and
made
available
online
to
your
customers.
Benefits
of
the
Panoratio’s
approach
Rapid
implementation
Panoratio
is
provided
through
a
SaaS
online
service.
It
does
not
require
any
installation
on
customer
premises.
Because
it
relies
on
a
simple
copy
of
production
data,
the
process
is
not
invasive,
minimizing
the
involvement
of
IT
departments.
This
ensures
that
you
keep
control
over
the
customer
project.
If
data
security
requires
it,
the
process
can
be
handled
by
servers
within
your
organization
and
be
fed
only
with
incremental
data
updates
rather
than
complete
replication
in
the
cloud.
Customer
business
process
innovation
Once
you’ve
identified
the
leverage
points
and
implement
operational
changes,
you
can
immediately
monitor
the
impacts
of
these
decisions,
giving
you
the
opportunity
to
adjust
the
measures.
In
addition
you
will
identify
new
business
opportunities
outside
of
the
scope
of
the
original
project
scope
with
your
client—giving
you
the
potential
to
sell
additional
services.
Agile
response
to
immediate
news
that
concerns
top
executive
operational
management:
Cost
killing,
Procurement
optimization,
etc.
Panoratio
provides
a
global
federated
vision
of
your
customer
data,
and
enables
the
strategic
perspective
that
is
required
by
top
executives
for
organizing
the
operational
management
of
their
activities
(e.g.
where
to
cut
costs,
how
to
optimize
procurement,
how
to
improve
customer
retention,
etc.).
You
can
engage
in
a
continuous
business
process
with
your
clients,
with
regular
updates
in
the
form
of
reports,
evaluations,
and
new
ideas.
This
ability
also
gives
you
the
necessary
oversight
over
your
clients
revenue
streams—allowing
you
to
use
new
pricing
options
outside
of
the
classical,
project
based
consulting
approach—and
moving
you
towards
an
outcome-­‐dependent,
continuous
pay-­‐as-­‐you-­‐go
service
structure.
`

4.
I
Big
Data
as
a
Service
for
B-­‐to-­‐B
Solution
Providers
I
4
E X A M P L E
O F
A
C U S T O M E R
P R O J E C T :
P H A R M A C E U T I C A L
D A T A
B R O K E R
Transforming
Data
into
Competitive
Advantages
The
company’s
goal
is
to
supply
the
pharmaceutical
industry
with
individualized
information
and
sophisticated
analyses
in
real
time.
Panoratio
allows
them
to
offer
a
360°
Patient
Data
Analysis,
resulting
in
efficient
evaluation
of
patient
&
prescription
data.
It
means
for
their
customers:
• Patient
tracking
data
for
marketing,
sales,
research,
and
strategic
development
• Insight
into
the
positioning
of
new
products
• Insight
into
the
treatment
efficacy
of
different
products
within
a
group
or
groups
• The
ability
to
perform
unbiased
ad-­‐hoc
analysis
on
multiple
large
data
sets
For
more
details,
read
our
customer
success
story
How
it
works
Panoratio’s
analytics
are
provided
through
a
simple
and
iterative
process.
Data
import
The
initial
data
import
feeds
Panoratio’s
engine
with
all
available
data,
including
all
possible
details
and
characteristics.
The
ability
to
automatically
exploit
all
the
data
very
quickly
suppresses
the
performance
issues
often
caused
by
having
to
create
subsets
of
data.
Because
the
analysis
will
be
performed
on
the
entirety
of
the
data,
it
identifies
relationships
that
were
previously
unknown
and
invisible.

5.
I
Big
Data
as
a
Service
for
B-­‐to-­‐B
Solution
Providers
I
5
Data
Model
A
first
analysis
of
your
customer
data
performed
jointly
with
Panoratio
experts
allows
you
to
identify
reconciliation
axes,
and
to
create
a
data
model
that
will
be
used
as
a
baseline
reference
model
for
future
analyses,
and
reporting
as
required
by
your
business
experts,
depending
on
customer
priorities.
Data
Analytics
Once
the
data
is
uploaded
and
the
data
model
established,
all
customer
data
remains
readily
available
for
drill-­‐down
analysis
to
meet
your
business
experts'
requests
as
they
discover
new
directions
to
explore.
New
data
is
simply
appended
to
existing
data,
enriching
your
data
set
and
strengthening
your
conclusions.
You
can
perform
data
analysis
as
required
by
your
business
experts,
and
as
new
directions
appear
you
can
easily
satisfy
additional
requests
for
in
depth
analysis.