2. Apr Feb Mar Apr May Mar Mar Apr May Mar Jun Jun Base Schedule Detail Schedule 项目计划流程表 Project Schedule (2007/03---2007/06) Market Analysis Medium-term Design Project Optimization Industry Market Machine Orientation rendering Selection Modeling Modification Presentation Analysis of packaging industry Analysis of packaging machine Green packaging Structure analysis Operation interface User environment Shading Survey Case analysis experimentation Factor analysis Orientation Sketch Sketch optimization Project selection Rendering Material Model making Modification & Optimization Presentation Photo & Print Final exhibition Pending part ; 03/20 04/15 05/07 05/27 06/27 DATELINE Conception Configuration Rendering Modeling Presentation Time
3. Finding Problems Selection of exploratory analysis method Confirmation & Survey Purposes Selection of elementary survey method Sampling Selection Data collection Data Edit &coding Processing & Analysis Interpretation Report 1.Cut-in issue 2.Investigation 3. Sampling 4.Collect data 5 Data processing &analysis 6 Reporting outcome It is absolutely necessary to Find design problems with All kinds of methods ahead of time Investigation Steps Investigation Orientation Analysis Exhibition Evaluation Secondhand data Preliminary study Observation Case study survey experimentation Used data observation Probability Sampling Non-probability Sampling
4. Packaging industry 一切都需要包装! Everything needs packaging —— 记 2006 EMBALLAGE 巴黎国际包装工业展 http://www.emballageweb.com / EMBALLAGE 2006, a trend and innovations showcase Over 400 new products on display at the exhibition - one third of which have never been seen before. 2006 Trends area showcasing the exhibition's most innovative products, selected by a panel of experts. A very popular section with visitors, who are always on the lookout for innovative ideas and solutions. Second Pack.Vision Congress: this International Packaging Design Congress is held along side the exhibition. The world's leading packaging design agencies will decode the packaging trends and strategies of the future. An essential supplement for all marketing and brand/product development managers. 展会图片 from emballageweb Investigation Orientation Analysis Exhibition Evaluation
5. 商务性: Commercialization 准确的行业划分: Industrialization 国际性: Internationalization 创新性: Innovation 广泛宣传: Propaganda EMBALLAGE 展会内容十分丰富, 从原材料、耗材和薄膜到包装品,从包装加工与制造机械,涉及了包装工业的所有领域 . From raw materials, wastes, membrane to packaging products. From package processing to making machinery . Everything related to the area of packaging in EMBALLAGE. 展会特色 展品罗列 Packaging industry 一切都需要包装! Everything needs packaging —— 记 2006 EMBALLAGE 巴黎国际包装工业展 http://www.emballageweb.com / Investigation Orientation Analysis Exhibition Evaluation
6. 摘自《包装世界》 2006/03 其中, 纸包装业仍占居首位 ; 塑料包装业次之 ;包装印刷业居第三位 , 包装机械制造业所占比例为 4.79% ,比去年下降 0.38 个百分点; 纸、塑、包装印刷三个产业继续保持所占比例的绝对优势,纸、塑、包装印刷这三个门类之和,继续保持占到我国包装工业总产值 80% 以上的水平 ,达到 82.2% ,比去年增加 0.19 个百分点。竹木、纸、金属等 绿色环保型包装制品业 所占比例出现扩大的发展趋势。 包装行业分析-中国包装业 Packaging industry in China paper plastic glass metal Bamboo & wood others Printing manufacturing Proportions of main Package industries in China,2005 Paper package ranks the first, plastic the second . And 4.79% for package manufacture,0.38% lower then the previous year. China, almost count to 80% of the overall industry. Also some green packaging materials, like the wood, bamboo, paper, metal, are really developing quickly these years. Packaging industry Investigation Orientation Analysis Exhibition Evaluation 2005 年中国包装工业各门类所占比例
7. 摘自《包装世界》 2006/03 包装工业各主要门类均有良好表现,增长较快。其中,塑料包装业完成 1081.62 亿元,环比增长 16.39% ; 包装机械制造业完成 192.37 亿元,环比增长 13.43% 。 Paper plastic glass metal Bamboo& wood others Printing manufacturing Increment of main package industries in China,2005 Package manufacturing industry increase 13.43% compared to the year 2004 。 包装行业分析-中国包装业 Packaging industry in China Packaging industry Investigation Orientation Analysis Exhibition Evaluation 0 50 100 150 200 250 300 350 400 450 0 20 40 60 80 -20 -40 纸包装业 塑料包装业 玻璃包装业 金属包装业 竹木包装业 其他包装业 包装印刷业 包装机械业 增加值(亿元) 增速(%) 增加值 增速 40.21 17.01 37.67 24.22 69.55 -25.38 14.39 17.95 2005 年中国包装工业各门类工业增加值及增长速度
8. 食品包装行业 Food packaging industry in China Packaging industry 1. BOOP 行业向专业化,集团化,规模化发展; BOOP is emphasized on specialization development. 2. BOPA 薄膜迅速发展,市场开发是关键; BOPA is growing fast, opening new market is the key. 3. CPP 行业提高市场竞争力,重在自主创新; Innovation Is the key factor For CPP to grab the market. 摘自《包装世界》 2005/09 4. 多层共挤缠绕膜应用市场初步形成。 2005 年,生产厂家有 100 多家,生产能力约 18 万 t 。 Multi-layer twisted membrane is on market now. 100 factories with the production ability of 180000 t in the year 2005. Investigation Orientation Analysis Exhibition Evaluation 14.8 807.5 703.5 Overall 9.3 35 32 Slice 11 40 36 Foam 9 120 110 container 9 220 (10*8t) 201 (10*8t) Plastic Fabric 10 75 68 others 13.3 85 75 composite 80 2.7 1.5 BOPA 20 30 25 CPP 35.2 33.8 25 BOPET 27.7 166 130 BOPP 21 392.5 324.5 Flexible plastic increment/ % 2005(10*4 t) 2004(10*4 t) Type Output of main plastic package products,2005
9. 21 世纪,预计各国包装业发展的重点依然是力争妥善解决吃饭(包括军与民的各种特殊需要)的大问题上, 从而决定了食品工业和包装工业都是永不衰落的朝阳工业 。 鉴于食品的种类繁多、千差万别、层出不穷,而且多为有机物质易受外界微生物感染以及物理、化学、机械等不良作用而损坏,因此大都 要求包装具有较强的保护、使用和促销功能,以致食品包装的无菌、小型化、多样化、简便化、机械化、自动化成为时代发展的主流。 仍就食品的销售包装而言,现今最常用、最基本的包装工艺方法有两大类, 即 充填与裹包 。 裹包形式也是丰富多彩的,然而应以袋型为主流。 近十余年来,国际包装界十分重视 提高包装机械及整个包装系统的通用能力和多功能集成能力 ,为市场开拓日新月异的多样化商品提供及时灵活应变的生产手段。同时基于合理简化包装和优势包装工艺方法的实际需要,不断探索,明显地加快了自身技术革新的步伐。 解决组合化和机电一体化的大问题,无疑这是今后的重要发展方向。 摘自《包装世界》 2005/09 & http://news.machine365.com/arts/060926/24/143644_1.html 食品包装行业 Food packaging industry in China Packaging industry Investigation Orientation Analysis Exhibition Evaluation KEY WORDS : 朝阳企业 发展趋势 裹包 通用能力 组合化 机电一体化
10. 摘自《包装世界》 2005/09 & http://news.machine365.com/arts/060926/24/143644_1.html Packaging industry Food Packaging Bakery Breakfast Dairy Confectionary Snacks Meat / poultry Seafood Produce Sauce / condiments Frozen Refrigerated Beverage Packaging Beer packaging Coffee packaging Drinks Bottled water Juice packaging Wine packaging Spirits Soft drink packaging Healthcare Packaging Pharmaceutical Medical device Nutraceutical Personal care Packaging Cosmetics Oral care Toiletries Skincare packaging Soap / shampoo Household Products Cleaners Chemicals Automotive Lawncare Laundry Petcare CD / DVD / Books / Games Product Characteristic Viscous Powder Bulk Investigation Orientation Analysis Exhibition Evaluation 包装机种类 Packaging Machines
11. 2020 年世界垃圾将达到 20 亿吨 。目前的垃圾量为 7.7 亿吨。 企业从产品设计开始,必须考虑生产时减少资源消耗和二氧化碳的排放,废弃物回收后再循环利用,尤其需要制止产生垃圾的重要原因: 产品包装过渡。 FROM:gettyimages.com 绿色包装 Green packaging industry Packaging industry Investigation Orientation Analysis Exhibition Evaluation
12. Waste management : 3R Reduce Reuse Recycle 资料来源: wikipedia.org 绿色包装 Green packaging industry Packaging industry Investigation Orientation Analysis Exhibition Evaluation
13. 绿色包装 Green packaging industry Packaging industry 废弃物回收再利用示意图 The process of Recycling Garbage Investigation Orientation Analysis Exhibition Evaluation Resource Raw material Disposition manufacture consumption Final disposition circulation Collect/convey Mid-term disposition Garbage Garbage Garbage Garbage Reuse Reuse Reuse Reuse Reuse
14. 绿色包装 Green packaging industry Packaging industry Production period ① non-poisonous ② Create less ③ Recyclable ④ Disposable 理论上是产品周期全过程,主要是: 产品生产过程,使用过程,废弃后处理过程 。 资料来源:中国包装 2005/05 戴宏民 戴佩化 循环经济评价指标体系 Cycle-economy evaluation system Production cycle in theory : manufacturing , consumption , recycle Maximize the use of green energy and material ② minimize the consumption of energy and resource ③ minimize waste ④ Full use of energy and resource ⑤ Change least to the environment Manufacturing period Investigation Orientation Analysis Exhibition Evaluation
16. Packaging industry Food Packaging Bakery 面包店 Breakfast Dairy Confectionary 糖果店 Snacks Meat / poultry 肉 / 家禽 Seafood 海鲜 Produce 农产品 Sauce / condiments Frozen 冷冻食品 Refrigerated Beverage Packaging Beer packaging Coffee packaging Drinks Bottled water Juice packaging Wine packaging Spirits Soft drink packaging Healthcare Packaging Pharmaceutical Medical device Nutraceutical Personal care Packaging Cosmetics Oral care Toiletries Skincare packaging Soap / shampoo Household Products Cleaners Chemicals Automotive Lawncare Laundry Petcare CD / DVD / Books / Games Product Characteristic Viscous Powder Bulk Investigation Orientation Analysis Exhibition Evaluation 包装机种类 Packaging Machines 由以上可知, Hand Wrapper 在包装机中处于 包裹机中很小的一类 .
17.
18. 行业分析 包装机械-世界包装机械分析 德国市场包装机械设计趋势 : 资料来源:中国轻工机械网 Automated manufacturing Improved efficiency Lower cost Flexible Provide entire facility Widely use of computer and simulation technology Investigation Orientation Analysis Exhibition Evaluation 工艺流程自动化程度越来越高 提高生产效率,降低工艺流程成本,最大限度地满足生产要求 适应产品变化,设计要具有好的柔性和灵活性 提供成套设备 普遍使用计算机仿真设计技术
19. 中国包装机械分析 Packing economy in China Packaging industry Economy change of packing industry Packing industry is developing really fast in China, with the total production level of 115.165 Billion RMB in the year of 1995 and 17.7% increase each year from 1981 to 1995 Investigation Orientation Analysis Exhibition Evaluation
20. 中国包装机械分析 Packing economy in China Packaging industry Investigation Orientation Analysis Exhibition Evaluation
21. 中国包装机械的发展现状 包装机械市场日趋垄断化, 目前我国除了瓦楞纸箱包装机械和一些小型包装机有一定规模和优势外,其它包装机械几乎不成体系和规模 , 在世界包装机械市场中均被几家大包装机械企业集团垄断 。 上海朝昌包装机械有限公司 http://search.mofcom.gov.cn packing machine market is monopolized by several big companies in China. 中国包装机械分析 Packing economy in China Packaging industry Investigation Orientation Analysis Exhibition Evaluation
22. http://www.cmse.sdu.edu.cn/articles/show.php?classid=bzhnews&articleid=1147355078 Packing machine Trends in China Increased technology 。 Market monopolization Specialization of Parts and components manufacturing Polarization between multi-function and simplification New material and technology adopted Packing has become one of the ten biggest machinery industries since 1990. China is one big consumer of packing machine, but its export is less than 5% of the total output Main problem of packing industry in China New technology Branding Foreign market Research With manufacturing 中国包装机械分析 Packing economy in China Packaging industry Investigation Orientation Analysis Exhibition Evaluation
23. SWOT Analysis CAS Competitors CAS continuously strives to achieve a “Global CAS” status. CAS are now exporting products to over 120 overseas countries worldwide. Based on a global network consisting of Russia, India, China , USA and Turkey, they actively established a local-focused marketing and sales strategy. Investigation Orientation Analysis Exhibition Evaluation
24. SWOT Analysis SWOT Analysis for CAS Hand Wrapper in China Market Reasonable Price Technology Leading Player Wide Service Network Strong Customer Back Quick response to market strength Innovation Sales network & Logistic Service Lack of brand strategy Growing Marketing Needs Leverage Position as Leader in China Into global player Design Leader in China Global Players Lower Price Fierce Price Competition SMES Flooding China Market Investigation Orientation Analysis Exhibition Evaluation Strength Weakness Opportunities Threats
34. 机体分析 结构研究与分析 Hand Wrapper Usage 资料来源: CAS 公司 具体操作环境请点击 FLASH 视频-工作实录 。 Investigation Orientation Analysis Exhibition Evaluation
35. Function structure for Hand Wrapper Machine Hand Rotation Human Force Machine Energy Import Solid Rotational Energy Position Solid Cut Pack Solid Food Airproof Move Solid Human Force Hand Hand Electricity Import Signal Import Electricity Regulate Electricity Heat Energy Actuate Electricity Distribute Heat Human Force Human Force Heat Finish Human Force Investigation Orientation Analysis Exhibition Evaluation
36. WARNING HEAT CUTTING TEMP CONTROL HEAT BOARD LOGO HEAT CUTTING ELECTRICITY LOGO HEAT BOARD LAMP TEMP CONTROL HEAT CUTTING LAMP 人机操作界面构建基本上分为 :电压的控制,电流的控制, HEAT CUTTING 开关控制, HEAT BOARD 开关控制,信息提示灯,公司 LOGO, 以及警告提示 等。 Machine analysis 操作界面分析展示 Operation interface Operation interface is basally composed of items as follows: voltage controller, electricity controller, heat cutting button , heat board button, information button, logos. Warnings. Investigation Orientation Analysis Exhibition Evaluation
37. Hand Wrapper 可以对: 水果 . 蔬菜 . 肉类 . 海鲜类 等进行包装密封。使物品更 保险更洁净 。 资料来源:欧尚 好又多实拍 工作环境 Working environment Machine analysis Hand Wrapper used for fruit , vegetable, meat, seafood package. Safer and cleaner. Investigation Orientation Analysis Exhibition Evaluation
40. 消费者使用调查 产品使用调查 问卷调查 Questionnaire 案例采访 Case analysis 试验 Experimentation 观察 Observations 主要通过问卷调查的形式,进行客观 的 . 大范围的调查,并对结果进行分析 整理。 With the method of survey, find the customer needs quantitatively . 对 Hand Wrapper 使用用户进行 现场访问,个案分析。采访对象:商 场销售使用人员。 On-site interview of hand rapper users. 亲自使用包装机,对包装机的性能 进行初体验,找出设计的改进点。 Be the user myself and find problems In the experiment 现场观察 Hand Wrapper 的使用 环境。形式:照片 . 视频等 On- site observation ,taking photos, Getting known of the working Environment. 对 50 位人进行了问卷调研。 Questionnaire of 50 persons Marketing Investigation 调查目的与形式 Survey purpose and methods User analysis Usage analysis Investigation Orientation Analysis Exhibition Evaluation
44. 蔬菜食品等是否需要保鲜膜包装 市场上的包装膜是否有毒 保鲜膜包装的蔬菜食品缺点 保鲜食品的包装可以带来 Marketing Investigation 调查数据分析 Analysis of the survey Is plastic package poisonous or not Does vegetable need packaging? what can food package bring you? Disadvantage of membrane package for vegetables Investigation Orientation Analysis Exhibition Evaluation
45. 保鲜食品的包装需要改进方面 保鲜膜包装机源产地 包装机对家庭作业作用 包装机主要关注 方面 Marketing Investigation 调查数据分析 Analysis of the survey Original place for plastic packing machine production Improvement of food packaging Packing machine for family use Key factors for packing machine Investigation Orientation Analysis Exhibition Evaluation
46. 您购买包装机时,考虑因素重视程度分析 Investigation Orientation Analysis Exhibition Evaluation Marketing Investigation 调查数据分析 Analysis of the survey Brand Operation Price Service Function Design pattern shading Safe Size Very important Important Average Less important Least important The importance of these elements when buying a Hand Wrapper
47. Investigation Orientation Analysis Exhibition Evaluation machine environment User Users in Supermarkets Family users Plastic packing environment Packing machine Operation issues Non-poisonous Disassemble Easy to be cut and heated Operation desk Specific environment Safe environment Lighting Temperature and humidity …… User classification Universal Design tall or short Male or female Old or young ordinary or disabled …… .. Operate easily Constant temperature safe ( avoiding electricity ) Matching with nature environment economical Optimization of operation process Usage of lighting and sound Avoiding heating damage Marketing Investigation 设计要素分析 Elements considered
57. Investigation Orientation Analysis Exhibition Evaluation Investigation Orientation Analysis Exhibition Evaluation 设计要点:易于装卸保鲜膜 Tips: Could be folding 设计要点:腾空扶手 易于搬运 Tips: Handles for easy lifting 3 4
58. Investigation Orientation Analysis Exhibition Evaluation Investigation Orientation Analysis Exhibition Evaluation 设计要点:节省空间 节省材料 Tips: Save space and material 设计要点:节省空间 节省材料 易于装卸 Tips : Save space and material , disassemble 5 6
59. Investigation Orientation Analysis Exhibition Evaluation Investigation Orientation Analysis Exhibition Evaluation 设计要点:折叠 体积小 Tips : Small size and could be folding 设计要点:两种操作方式 降低对周围环境的要求 Tips: 2 operation ways, fitting for different working space 7 8
63. Investigation Orientation Analysis Exhibition Evaluation Investigation Orientation Analysis Exhibition Evaluation 设计要点:造型新颖别致 film 安置的创新 heater 的位置创新 Tips : Innovative position for film and heater 设计要点:造型新颖别致 film 安置的创新 Tips: Innovative position for film 14 15
92. Investigation Orientation Analysis Exhibition Evaluation Investigation Orientation Analysis Exhibition Evaluation PUSH-CUT PRESS-HEAT How does the hand wrapper works?
110. Investigation Orientation Analysis Exhibition Evaluation Investigation Orientation Analysis Exhibition Evaluation Tips: Handles for easy lifting Streamline Save space and material Small size Innovative cutting method Good looking Safety 。。。。。。
111. Investigation Orientation Analysis Exhibition Evaluation Investigation Orientation Analysis Exhibition Evaluation Extendable Brand impact Profit impact Other evaluation Environment Society Impact Durability Craftsmanship Quality Reliable Enabling Core technology Sense or place Point in time Personality Product identity Gustatory Olfactory Tactile Visual Aesthetics Comfort Safety Easy tousle Ergonomics Confidence Sensuality Security Independence Adventure Emotions HIGH MID LOW Attributes Attributes