How to Market Yourself Part 1 of 3

1. Resume Development –How to Market Your Talents Alexandra Pao, PHR Alexandra@hrm101.com

2. 30-Second Commercial “My name is ____________________ and I am a ___________________________________ with the bulk of my career (i.e., "senior sales manager") in ________________________________. Most recently, I worked at _________________________________________ (i.e., "medical equipment sales") (company name) as ______________________ where I ____________________________________________________________________. (job title/role) (briefly list duties) I left ________________________ due to ________________________________________________________________. (company) (reason for leaving) Prior to that, I was ___________________________________________________________________________________. (other relevant experiences) I find that wherever I have worked, I bring three key strengths to the table: _______________________________, ________________________________, and _______________________________. (name and define three strengths used in your work experience) At this time, my future plans are to _____________________________________________________________________. (future career objective)

3. Introduction Introduce yourself Your Name Your Target Job & Level Entry Level or Recent Graduate Professional or Trade Manager & Director C Level Executive

4. Why TARGETED Resume? How many resumes does a typical recruiter review for each opening? Top 10 How long does a recruiter spent on each resume? 3 ~ 5 Seconds

5. Objectives of Resume Job Search = Marketing Campaign YOU = Product! Resume = Sales Brochure Outlines Features & Benefits Features – experience, expertise, strengths Benefits– how organizations Profit from your features. People buy Benefits!! Always consider your TARGETposition!!

6. Resume Formats Chronological Resumes Experienced professionals Technical Resumes Computer professional, engineers, etc. Functional Resumes Consultant Career change Recent graduate or entry level Large gaps in employment history Short employment period with each employer Long employment period in one job CV (Curriculum Vitae) Outline your credentials for an academic position Apply for fellowship or grant

7. Resume Guidelines Maximum 2 Pages UseBullets solution– Quantified and Qualified, complete thoughts vs. complete sentences UseKeywords in your industry, field, or position (research or refer to the ads) not just Acronyms More recent positions have more Accomplishments Customize the bullets to each jobs Keep it Simple Scannable - No fancy fonts, symbols, colors Have a Online Version Chronological has the advantage Miscellaneous Use Numbers – “6” instead of “six” Use Past Tense – unless still working Eliminate Pronouns (I, me, my, mine..)

8. Resume Content

9. Summary/Objectives There are 4 Elements to describe your overall qualifications. Branding– Functional jobtitle – ex. IC Product Engineer Level – entry/professional/executive Experience - over 10 years Industries - Semiconductor Hard Skills – specific functional expertise/knowledge Soft Skills – strength, ex. leadership, team player Impact– Values or contributions to an Organization

12. Accomplishment Questions 1. Did you reduce costs, increase revenues, profits? Impact bottom line? 2. Did you meet or exceed organizational goals? Unusual or difficult circumstances? 3. Did you identify, create or implement a new process, procedure or system? 4. Did you identify or solve a major problem for your organization? 5. Did you accomplish more with the same or fewer resources? Increase Efficiency? 6. Did you accomplish more with fewer people or in a shorter time? 7. Did you train, supervise, manage or develop anyone? 8. Did you create, develop or do something for the first time at your company? 9. Did you participate in any recent company sponsored training? 10. Did you contribute to or lead any special projects or special assignments? 11. Did you suggest or “roll out” any new products or programs? 12. Did you create, design or written original reports or papers? 12. Did you develop new business or enlarge a market? 13. Did you improve employee performance or productivity? 14. Did you streamline procedures or enhance customer relationships? 15. Did you have a reputation for handling difficult problems, situations or people? 16. Did you receive any special recognition or awards? Be sure to tell the what and how circumstances benefit the organization.

13. Education, Certification & Professional Association EDUCATION MBA, Finance, Indiana University, Bloomington, IN BS, Finance, University of Notre Dame, South Bend, IN CERTIFICATIONS / LICENSES ISO 9000 Certified Notary Public Series 6 & 7 Licenses PROFESSIONAL DEVELOPMENT Situational Leadership, CCL, 2007 Microsoft Certification (75% completed)

14. Optional Sections Any additional information that ADDS value for your TARGET position! Additional Related Experience Technical Skills Associations Volunteer or Community Services Military Experience Other Languages Addendum – Publications, Patents, etc.

15. Writing Process Information Gathering Writing Editing

16. Resume Effectiveness Test Does your Summary contain all 4 Key Elements? Are your Accomplishments expressed in CAR? Are your Summary elements supported by your accomplishments?

17. References Do NOT list on resume After interview and upon request Always bring a copy with you to the interview just in case Jane Smith, CEO I-Temp Technology Staffing 517 Lexington Avenue, Suite 5003, New York, NY 10022 555-660-1000 jsmith@itemp.com Relationship: Former Supervisor

18. Cover Letter Customize to TARGET Job Address the hiring manager by name if possible Refer to the specific job title Match your values as it relates to their specific needs (2 columns) Identify your major contributions (Benefits) in previous positions Close with “Call to Action”

19. Find Action Verbs Online Links http://www.quintcareers.com/action_alpha.html http://www.quintcareers.com/action_skills.html http://www.writeexpress.com/action-verbs.html http://owl.english.purdue.edu/owl/resource/543/02/ http://www.resume-help.org/resume_action_words.htm http://www.bc.edu/offices/careers/skills/resumes/verbs.html http://www.resumeedge.com/resume-writing/resumes/keywords-terms/

20. 30-Second Commercial “My name is ____________________ and I am a ___________________________________ with the bulk of my career (i.e., "senior sales manager") in ________________________________. Most recently, I worked at _________________________________________ (i.e., "medical equipment sales") (company name) as ______________________ where I ____________________________________________________________________. (job title/role) (briefly list duties) I left ________________________ due to ________________________________________________________________. (company) (reason for leaving) Prior to that, I was ___________________________________________________________________________________. (other relevant experiences) I find that wherever I have worked, I bring three key strengths to the table: _______________________________, ________________________________, and _______________________________. (name and define three strengths used in your work experience) At this time, my future plans are to _____________________________________________________________________. (future career objective)

21. Q & A

22. Home Work Prepare your 30-Second Commercials. Practice, Practice & Practice!! Review your Resume. Perform Resume Effectiveness Test. Contact your References. Draft a standard Cover Letter to Customize to each position you apply. Alexandra@hrm101.com

23. Other Free Workshops Internet Job Search & Networking Post your resume online Create LinkedIn, Twitter & Facebook accounts Behavior Interviews – Preparation or perspiration Do you have a master list of Accomplishments?