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GREECE IS A STARTUP:
THE EMERGING
MARKET ADVANTAGE
Paul Papadimitriou — TEDx Athens Salon — Athens — July 2013
GREECE SUCKS
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
DO YOU HAVE A JOB?
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
64.2%
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
YOUTH UNEMPLOYMENT
Source: Eurostat, 18-25 y.o
DO YOU WANT TO BECOME A
PUBLIC SERVANT?
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
JOBS ARE GONE
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
GREECE SUCKS
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
NO BROADBAND
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
NO INDUSTRY
NO MONEY
NOT ALWAYS ON
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
NOT TECH SAVVY
NOT RICH
LIMITED RESOURCES
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
GREECE SUCKS?
http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/
http://www.flickr.com/photos/yo_tuco/3873775866/sizes/o/
JOBS #FAIL WORLDWIDE
http://www.flickr.com/photos/yo_tuco/3873775866/sizes/o/
2008 CRISIS
WAS DIFFERENT
FROM PREVIOUS CRISIS
http://www.flickr.com/photos/yo_tuco/3873775866/sizes/o/
POST-CRISIS
GDP RECOVERY
NOT JOBS RECOVERY
http://www.flickr.com/photos/yo_tuco/3873775866/sizes/o/
THE WORLD HAS
BEEN DISRUPTED
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
DISRUPTION
IS A DEFLATION GAME
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
DISRUPTION
MEANS FALLING PRICES
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
THINK
YOUTUBE V. TELEVISION
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
1,000,000,000
UNIQUES/MONTHS
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
YOUTUBE PROVIDES
MASS SCALE
DRAMATICALLY LOWER PRICE
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
TV
IS ADDICTED TO
LARGE MARGINS
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
INCUMBENTS
ARE ADDICTED TO
LARGE MARGINS
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
NOW THINK
EMERGING V. INDUSTRIALIZED
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
EMERGING MARKETS PROVIDE
MASS SCALE
DRAMATICALLY LOWER PRICE
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
EMERGING MARKETS PROVIDE
MASS WORKFORCE
DRAMATICALLY LOWER PRICE
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
THE “WEST”
IS ADDICTED TO
LARGE MARGINS
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
WE HAD IT
TOO GOOD
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
BUILT ON
ABUNDANCE OF RESOURCES
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
ABUNDANCE OF
JOBS
MONEY, RAW MATERIALS,…
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
THIS IS GONE
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
WE ARE BEING DISRUPTED
http://www.flickr.com/photos/annamagal/4697076085/sizes/l/
WE ARE BEING DISRUPTED
BY EMERGING MARKETS
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
YOU LOVE YOUR
TECHNOLOGY
GLOBAL TECHNOLOGY
Google
MS
FB
Yahoo
0 375 750 1125 1500
US World
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
Source: Comscore Global 2013
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
YOU LOVE YOUR
MOBILE TECHNOLOGY
MOBILE EXPLOSION
0
250
500
750
1000
1250
1500
2000 2002 2004 2006 2008 2010 2012
PCs Smartphones & tablets
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
Source: Benedict Evans, Mobile is Eating the World
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
Source: Benedict Evans, Mobile is Eating the World
71%
OF LITERATE PEOPLE WILL
HAVE A SMARTPHONE IN 2017
BIGGEST TECH SHIFT EVER
1960 1970 1980 1990 2000 2015
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
Source: Mary Meeker Internet Trends
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
YOU LOVE YOUR
WEARABLE TECHNOLOGY
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
YOU LOVE YOUR
DATA TECHNOLOGY
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
EVERYTHING WILL
BE CONNECTED
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
EVERYTHING WILL
TALK TO EACH OTHER
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
REMEMBER HOW YOU
FLEW
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
HUMAN ENTRY
HUMAN TO HUMAN
PAPER TICKET
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
HOW DO YOU FLY
TODAY?
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
MACHINE ENTRY
MACHINE TO MACHINE
ELECTRONIC TICKET
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
HOW DO YOU DRIVE
TODAY?
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
HUMAN DRIVEN
HUMAN TO HUMAN
HUMAN DRIVING
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
HOW WILL YOU DRIVE
TOMORROW?
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
DATA DRIVEN
MACHINE TO MACHINE
ELECTRONIC DRIVING
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
ROBOTIZATION,…
I COULD GO ON
AUTOMATIZATION,
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
THIS IS A REVOLUTION
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
AN EFFICIENCY REVOLUTION
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
NO MORE JOBS
WHO NEEDS HUMANS?
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
WITHOUT FULL ACCESS?
PROSPERITY
http://www.flickr.com/photos/anantns/7979597377/sizes/l/
WE ARE BEING DISRUPTED
http://www.flickr.com/photos/theqspeaks/6243039829/sizes/l/
SO WHAT NOW?
http://www.flickr.com/photos/theqspeaks/6243039829/sizes/l/
EMERGING IDEAS
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
ARE
EMERGING
NEW IDENTITIES
EMERGED COMMUNITIES
TWITTER
FACEBOOK
DEVIANTART,…
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
ARE ENABLING
TRUST & OPENNESS
MASS SCALE NETWORKS
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
TO
P2P IDENTITIES
FROM TOP-DOWN
TRIBALISM
DIFFERENTIATED LIVING
NEW GROUPS DETERMINATION
SHARED ACTUALIZATION
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
NOMADISM
MOBILITY
AUGMENTED LIVING
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
SINGULARISM
SELF-CONSTRUCT
NODAL LIVING
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
NEW SELVES
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
NEW CONSUMERS
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
EMPOWERED
& AWARE
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
LOOKING FOR
ENGAGEMENT
CONVENIENCE
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
PERSONALIZATION
MEANING
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
NOT DEFINED BY
THINGS
NOT BUYING
THINGS
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
DEFINED BY ACCESS TO
EXPERIENCES
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
BUYING
EXPERIENCES
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
SHARING
EXPERIENCES
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
DEFINED BY ACCESS TO
THINGS
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
EMERGING MARKETPLACES
AIRBNB
RELAYRIDE
LENDINGCLUB
ANGEL LIST
UDEMY,…
http://www.flickr.com/photos/dabok/6029437743/sizes/l/
IDEA #1:
P2P MARKETPLACES FOR
EMERGING IDENTITIES
http://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
WILL HAVE 18 JOBS
BY THE AGE OF 36
YOUTH TODAY
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
AND THAT’S OK
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
OF JOB
IS CHANGING
DEFINITION
GLOBAL WORKFORCE
ODESK
ELANCE,…
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
WOMEN
WILL ENTER THE WORKFORCE
1,000,000,000
Source: Booz & CO
IN THE NEXT 10 YEARS
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
BIGGER WORKFORCE
BIGGER PLANET
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
ALONE WHEN HE SHOUTED
EUREKA
ARCHIMEDES WASN’T
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
IN THE CITY
OF SYRACUSE
HE WAS
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
AT THE CENTER OF
INNOVATION
CITIES ARE
SUPER-LINEARITY
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
Source: MIT
PEOPLE ONLINE
1995 2000 2005 2010 2012 2020
5000000000
2029000000
201900000101900000411000004400000
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
Source:World Bank
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
AT THE CENTER OF
INNOVATION
THE INTERNET IS
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
THE NEW
CITY
THE INTERNET IS
http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/
A GLOCAL
CITY
IDEA #2:
LEVERAGE THE EMERGING
NODAL WORKFORCE
http://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/
ALWAYS ON
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
TECH SAVVY
RICH
SILICON VALLEY IS
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
OF TRADERS
WITH LIMITED RESOURCES
IN A WORLD
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
OF SHARERS
WITH LIMITED RESOURCES
IN A WORLD
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
ALWAYS DEALT
WITH LIMITED RESOURCES
EMERGING MARKETS
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
AND PEOPLE DEALT
WITH LIMITED RESOURCES
JOBS WERE HARDER TO GET
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
WITH LIMITED RESOURCES
COMES NO CHOICE
BUT TO ACCELERATE
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
BREAKING CONVENTIONS
ACCELERATE
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
IDEAS
ACCELERATE
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
0
1
2
3
4
2008
2.4
3.4
3.7
MARKET ACCESS
TECH KNOW HOW
COST
EMERGING FACTORS
Source: Roland Berger
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
IDEAS
ACCELERATE
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
IDEAS
REPLICATION
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/ and http://www.flickr.com/photos/koreanet/8559421022/sizes/l
ORIGINAL?
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
HATING COPY
IS INSANITY
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
IDEAS
V. EXECUTION
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
ADAPT
TO LIMITED RESOURCES
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
Attributes CharacteristicsCharacteristicsCharacteristicsCharacteristics
Performance Low-low-end Low-end Mid-end High-end
Simplicity SimpleSimple ComplexComplex
Robustness Robust/maintenance-friendlyRobust/maintenance-friendly Fragile/laborious to maintainFragile/laborious to maintain
Economies of scale High volume High to medium volume Medium to low volume Low volume
Pricing Low price Medium price High price Premium price
EMERGING CHARACTERISTICS
Source: Roland Berger
NOT ALWAYS ON?
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
NOT TECH SAVVY?
NOT RICH?
DIFFERENT MODEL
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
CONSTRAINED MODEL
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
EFFICIENT MODEL
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
0
20
40
60
80
2008 2012
31
25
69
75
INDUS EMERGING
INNOVATION OUTPUT
REPLICABLE MODEL
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
ACROSS CULTURES
RADICAL MODEL
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
CORPORATE INVESTMENT
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
> VC INVESTMENT
SOCIALLY GOOD
http://www.flickr.com/photos/michmutters/8165243392/sizes/l/
MODEL
IDEA #3:
ADOPT THE EMERGING MARKET
CREED
http://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
SUCKS?
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
PERCEIVED DISADVANTAGES
BECOME A FORCE
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
MYTHS OF LAZINESS
BECOMES A FORCE
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREEKS SLEEP ALL THE TIME
SLEEP EMPOWERS CREATIVITY
Source: University of North Carolina
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREEKS ARE DREAMERS
DAY DREAMING PUSHES
Source: British Psychological Society of Occupational Psychology
CREATIVITY
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREEKS ARE ROMANTICS
FICTION FUELS CREATIVITY
Source: University of Toronto
& RESISTANCE TO DISORDER
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREEKS ARE NOISY
HUMAN NOISE
Source: University of Illinois
FUELS CREATIVITY
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREEKS STAY OUTDOORS
GOING OUT
Source: University of Kansas
FUELS CREATIVITY
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
SUCKS?
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
IS A STARTUP
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
CAN BEAT THE
PIONEER GAP
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
BY ADOPTING THE
EMERGING CREED
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
HAS THE TALENT
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
HAS THE PASSION
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
HAS THE CREATIVITY
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
IS BUILT FOR
ENGAGEMENT
CONVENIENCE
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
PERSONALIZATION
MEANING
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
HAS NO CHOICE
http://www.flickr.com/photos/jonk/7396078358/sizes/l/
GREECE
HAS TO EMERGE
FROM CRISIS TO CATHARSIS
THANK YOU.
@papadimitriou
FB/LI: paulpapadimitriou
paulpapadimitriou.com
http://www.flickr.com/photos/boklm/9059701815/sizes/l

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