Naijaborn overview

1. NAIJABORN Show ya Sef! The concept is about uniting Nigerians across the world and celebrating the diversity NAIJA BORN

2. NAIJABORN a.Has high population, active (over 157 million people), energetic, creative, enterprising, hard working and diverse people. b.Is the largest African population/Market & world’s eight most populous. c.Is active in maintaining global peace. d.Has its citizens in all parts of the world who could serve as brand champions. The Nigerians in Diaspora link with home. For the Brand strengths, Nigeria : NAIJABORN a.Has high population, active (over 157 million people), energetic, creative, enterprising, hard working and diverse people. b.Is the largest African population/Market & world’s eight most populous. c.Is active in maintaining global peace. d.Has its citizens in all parts of the world who could serve as brand champions. The Nigerians in Diaspora link with home. a.Has high population, active (over 157 million people), energetic, creative, enterprising, hard working and diverse people. b.Is the largest African population/Market & world’s eight most populous. c.Is active in maintaining global peace. d.Has its citizens in all parts of the world who could serve as brand champions. The Nigerians in Diaspora link with home. a.Has high population, active (over 157 million people), energetic, creative, enterprising, hard working and diverse people. b.Is the largest African population/Market & world’s eight most populous. c.Is active in maintaining global peace. d.Has its citizens in all parts of the world who could serve as brand champions. The Nigerians in Diaspora link with home. a.Has high population, active (over 157 million people), energetic, creative, enterprising, hard working and diverse people. b.Is the largest African population/Market & world’s eight most populous. c.Is active in maintaining global peace. d.Has its citizens in all parts of the world who could serve as brand champions. The Nigerians in Diaspora link with home. NAIJA BORN NAIJA BORN

3. ¤ over 75 million mobile subscriber base ¤ over 11 million internet users within Nigeria ¤ 250 ethnic groups ¤ By year 2020 we would be amongst the world top 20 economies ¤ Rich & diverse cultural heritage ¤ Africa largest market with a robust economy NAIJABORN NAIJA BORN

4. NAIJABORN Provide Nigerians in diaspora with the freedom to express themselves and reach out to the world. Provide you an avenue to showcase your talents in music, artwork, photos and all other forms of individual creativity. Provides Nigerian’s with an opportunity to interact with each other as they share their lifestyle across the globe. The platform is designed to help talented Nigerians in diaspora grow and take their gift to the next level by going professional. Why NAIJA BORN? NAIJABORN NAIJABORN NAIJA BORN

6. NAIJABORN 6. Diversification of business interest in the development of Nigerian talents across the world i.e. sport for development project been coordinated by Naijaborn.com and H O S Sports Resources NAIJA BORN

7. NAIJABORN Naijaborn as an interactive platform with an aspiration to be a player in both online & offline social community networks with a short, medium & long term campaigns in keeping its users informed and entertained. 100 % Naijaborn campaign : A platform that allows Nigerians locally and abroad to be proud of their country and keeps them inspired about the initiative in the country and also aligns itself to compliment the Federal governments goals to rebrand the nations image and people to the rest of the world. We would be distributing merchandise and also create avenues for people & brands to connect with the rest of the world showing great things as globally influential people emerge from the great nation. Our Campaigns NAIJABORN 1. NAIJA BORN

8. NAIJABORN NAIJABORN NAIJABORN NAIJABORN “ Show ya sef” Campaign : This is a “Talent hunt competition” that discovers the talents in Nigeria’s youths across high schools & universities within the country. We hope to showcase upcoming musical talents, artists and writers through live competitions and events. These activities would be held on several campuses and would be privileged to know about www.naijaborn.com so they can share their creations with the rest of the world and other Nigerians across the globe. Events powered by Naijaborn : We hope to organize events in countries outside Nigeria with high concentration of Nigerians e.g. UK has over 3 million Nigerians legally residing there and within the country to reach out to Nigerians to reckon with the brand and initiative. 2. 3. NAIJABORN NAIJA BORN

9. NAIJABORN Naija born Finest (Brand Ambassadors): It’s our program for pushing the brand into school communities in Nigeria. We would recruit a team of upward mobile students to represent and promote the brand in their communities. We believe it is a long lasting way of recruiting more sign-ups on the platform, and informing the student community about a platform that can give them value for their spare time. On the other hand, connect them with likeminded individuals globally. Naijaborn will also give the corporate organizations and brands an opportunity to sponsor the “Naijaborn Finest Campaign” as it’s going to be a long lasting way of reaching their target market across school communities and on our platform. 4. NAIJABORN NAIJA BORN

10. NAIJABORN Why a local social media platform (http:// www.naijaborn.com , http://www.9jaborn.com )? Content is relevant and keeping it local attracts a huge audience Thinking global i.e. creating a world class product for a local audience Nigerians believe in their culture, works, values and they want to have a unique platform to share their aspirations and opinions with or through. NAIJABORN NAIJA BORN

11. NAIJABORN Naija born Content Our content is made up of strictly Nigerian content that interests Nigerians and non-Nigerians. Our sponsors & advertiser are local therefore giving our consumers the opportunity to interact with the brands easily E.g. corporate organizations targeting Nigerians can reach and interact with Nigerians through the platform e.g. western union money as a case study: Nigerians in the diaspora send funds back home to friends & families. A bank: bankphb a leading financial service institution based in Nigeria offers a unique product targeting Nigerians in the diaspora through NIDA (Nigerian in Diaspora account) an average Nigerian based in the diaspora would attract people on the platform. NAIJABORN NAIJA BORN

12. NAIJABORN The Future of Communication Mobile and internet are new tools that connect people now on a global scale, so combining the power of both tools makes the future of communication even brighter. It also opens up: 1. New frontiers 2. No boundaries 3. Endless possibilities 4. Makes the world a smaller place 5. Brings Naijaborns to Life NAIJABORN NAIJA BORN

13. NAIJABORN consultancy hr solutions marketing (offline and online) entertainment solutions we offer a searchable database of nigerians thats free to use newsletter ad, display ad, sponsorship of site per month according to advertising standards. our business model is centered around advertising, NAIJABORN NAIJA BORN

14. Naijaborn.com got approximately 2000 registered and 100,000 unique visitors per month. And in terms of content on the site, we have approximately: • 11713 microposts • 3000 pictures uploaded • 1000 blog posts • 200 songs uploaded • 300 artworks shared Most of our users are from nigeria,united kingdom,united state,ghana,south africa,cameroon,canada amongst other countries in the world statistics naijaborn.com in beta stage april 2009- december 2009 NAIJABORN NAIJABORN NAIJA BORN

15. NAIJABORN Francis Omohkape Oghuma Co-founder [email_address] www.naijaborn.com A show ya sef africa networks production NAIJA BORN

16. THANK YOU NAIJA BORN