1. Vol . IV : Issue. 17
ISSN:0975-9999
SELP JOURNAL OF SOCIAL SCIENCE
(A Refereed Quarterly Journal with ISSN: 0975-9999)
MANAGING EDITOR
Ms. A.Muthu Tamilarasi, M.A., M.Phil., B.Ed.
ASSOCIATE EDITORS
Dr. T. Subramanian, Ph.D
Dr. K. Krishna Kumar, Ph.D
Vidhya Vikas College of Engg & Tech, Tiruchengode
Periyar University, Salem
EDITORIAL ADVISORY BOARD
Dr.S.Ganapathy, Ph.D.
Dr.C.Arjunan, Ph.D.
Alagappa University, karikkudi
Pondicherry University Community College, Puducherry.
Dr.T.Jayakumar, Ph.D.
Dr.Umesh, Ph.D.
Periyar EVR College, Tiruchirappalli
Amal College of Advance Studies, Myladi (Kerala)
Dr.C.Natarajan, Ph.D.
Dr.M.Ragupathy, Ph.D.
Dr.K.Pramod Gonchkar, Ph.D.
Govt.TRC College of Commerce &Management, Bengaluru (Karnataka)
Dr.M.Venkateswarlu, Ph.D.
Govt.Arts College, Salem
Sri Venkateswara University, Tirupathi (AP)
Dr.E.Mubarak Ali, Ph.D.
Dr.Srinibas Mahapatro, Ph.D.
Jamal Mohamed College, Tiruchirappalli
Presidency College, Berhampur (Odisa)
Dr.P.Amar Jothi, Ph.D.
Dr.Bhor Jayashing, Ph.D.
Madurai Kamarajar University, Madurai
P.V.P College , Ahmed Nagar, (Maharastra)
Dr.N.Kathirvel, Ph.D.
Dr.Pranam Dhar, Ph.D.
Govt.Arts College , Uthamapalayam
West Bengal State University, Kolkatta (WB)
Dr.R.Rangarajan, Ph.D.
Dr.Rabi Narayan Kar, Ph.D.
University of Madras, Chennai
University of Delhi, New Delhi
Dr.M.Julias Ceasar , Ph.D.
Dr.Anurodh Godha, Ph.D.
Vardhaman Mahaveer Open University, Kota,(Rajasthan)
Dr.Paavin Jayrambhai Patel, Ph.D.
Annamalai University, Chidambaram
St.Xaviers College ,Palayamkottai
Dr.M.Edwin Gnanadhas , Ph.D.
Scott Christian College, Nagercoil
Shri Shajanand Arts & Commerce College, Ahmedabad( Gujarat )
LEGAL ADVISOR
B.N.Suresh Kumar M.A., M.Sc., M.B.A., L.L.B.,
Advocate, Chennai.
SELP Journal of Social Science
July - September 2013

2. Vol . IV : Issue. 17
ISSN:0975-9999
SELP JOURNAL OF SOCIAL SCIENCE
Vol : IV
(A Refereed Quarterly Journal with ISSN : 0975-9999)
July - September 2013
Issue : 17
CONTENT
S.No.
Title
1.
A STUDY ON EXPECTATION OF RURAL CONSUMERS ON DURABLES
Page No.
Dr.T.Unnamalai
2.
1-6
CHANNEL EFFICIENCY IN MARKETING OF TEA IN IDUKKI DISTRICT
P.V Anil, Dr.M.P Mahesh
3.
7-12
E-CRM GOLDEN OPPORTUNITY FOR INDIAN BANKS - A CRITICAL ANALYSIS
Dr.C.Mathanakamaraj
4.
13-15
LEARNING FROM EVALUATIVE RESEARCH A DIAGNOSTIC APPROACH
Dr. Kankipati Srinivasa Rao
5.
16-19
CREDIT RECEIVABLES MANAGEMENT IN STAINLESS STEEL SALEM
R.Leelavathi
6.
20-22
KNOWLEDGE AND AWARENESS ON ROAD SAFETY MANAGEMENT IN CHENGALPATTU RTO DIVISION
C.Nedumaran, Dr.T.Ramachandran
7.
23-27
CONCEPTUAL FRAMEWORK OF WOMEN EMPOWERMENT THROUGH SHG
Dr.C.Paramasivan
8.
28-35
BRAND LOYALTY OF HORLICKS - A STUDY WITH REFERENCE TO SALEM CITY
S.Kavitha
9.
36-40
A STUDY ON CORPORATE LEVERAGE AND SHAREHOLDER VALUE CREATION OF INDIAN TRANSPORT EQUIPMENT SECTOR
D.Vijayalakshmi, Dr.Padmaja manoharan
10.
41 - 45
WORKING OF THE PONDICHERRY CO-OPERATIVE MILK PRODUCERS’ UNION LIMITED: AN EMPIRICAL STUDY
N. Gunasegari, Dr.N.Periyasami
11.
46 - 50
GENDER IMPACT ON COMMON PROPERTY RESOURCES IN THOTTIYAM TALUK OF TIRUCHIRAPPALLI DISTRICT
K.Elango
12.
51 - 56
GREEN MARKETING – A. NEW MARKETING STRATEGY
Dr.G.Venkatesan
13.
57 - 59
MARKETING OF HOSPITAL SERVICES
S. Gurusamy, Dr. E. Mubarak Ali
14.
60 - 63
EMERGING TRENDS IN AGRICULTURAL GROWTH IN INDIA - ISSUES & CHALLENGES
Mr.Kandula Salaiah
15.
64 - 69
EMPLOYMENT GENERATION AND TOURISM SECTOR IN INDIA
Dr.Pallavi. S. Kusugal, Dr. S.Nagaraja
16.
70 - 72
A STUDY ON AWARENESS OF HIGHER SECONDARY STUDENTS ABOUT THE WORLD THREATENING VIRAL DISEASES
K.Vijaya Rani, B.Kamalakannan
17.
73 - 77
SOCIO ECONOMIC ANALYSIS ON INHABITANTS OF WESTERN GHATS WITH REFERNCE TO TAMILNADU
Dr. M. Nazer, MS. Mariam Jenabhar
18.
78 - 83
OPERATIONAL EFFICIENCY OF FINANCIAL INCLUSION IN PUDUCHERRY
V. Ganeshkumar, Dr. C. Paramasivan
19.
84 - 88
WORD OF MOUTH COMMUNICATION WITHIN ONLINESHOPING COMMUNITIES
P.Murali
20.
89 - 92
A STUDY ON EVALUTION OF EMPLOYEE TRAINING NEEDS IN WEB HOSTING COMPANIES IN COIMBATORE
Vasanth.D, G.Siva Kumar
21.
93 - 97
A STUDY ON MARKET ANALYSIS OF PONLAIT DAIRY PRODUCTS IN PUDUCHERRY
L.vijayakumar, Dr.R.Krishnakumar
22.
98 - 100
STUDY ON ISSUES AND CHALLENGES OF LEGAL PROVISIONS IN NAVIGATING THE MARINE INSURANCE MARKET
Dr.D.Rajasekar
SELP Journal of Social Science
101 - 107
July - September 2013

3. Vol . IV : Issue. 17
ISSN:0975-9999
SELP JOURNAL OF SOCIAL SCIENCE
ISSN : 0975-9999
Copy Right Agreement Form
The first author must complete and sign on this copy for and submit it along with hard
copy, softcopy of the paper & publication fees to the office to Managing Editors, SELP Journals
of Social Science, Tiruchirappalli - 21
Author name: ___________________________________________________________
Title: __________________________________________________________________
FURTHER CLARITY THAT:
1. The article is my original contribution and has not been Plagiarized/Copied from any
Source/Individual. It does not contravene on the rights of others and does not contain any
libellous or unlawful statements and all reference have been duly acknowledge at the
appropriate places
2. The articles submitted only to SELP Journal of Social Science and it has not been
previously published or submitted elsewhere for publication in a copy right publication.
3. I hereby authorize you to edit, modify and make changes in the Articles/ Research paper
to make it suitable for publication in SELP Journal of Social Science.
4. I hereby assign all the copyright relating to the said Article/Research paper to SELP Journal
of Social Science
5. I have not assigned any kind of right to the above said Article/Research paper to any
other Person/Institute/Publication
6. I agree to indemnify SELP Journal of Social Science against any claim legal and/or
otherwise, action alleging facts which if true, constitute a beach of any of the foregoing
warranties.
Date:
SELP Journal of Social Science
Signature:
July - September 2013

4. Vol . IV : Issue. 17
ISSN:0975-9999
INDIAN ACADEMIC RESEARCHERS ASSOCIATION
(A unit of Selp Trust)
472, Neduncheliyan Salai, K.K.Nagar Trichy, Tamilandu -620012
Mail:iara.selp@yahoo.in,www.selptrust.org
Membership Application Form
1. Name
:
2. Date of Birth
:
3. Qualifications
:
4. Subject specialization
:
5. Designation
:
6. Institutions
:
7. Address :
(a) Office :
(b) Residence :
8. Phone No
:
9. Email
:
10. Payment details
a). Amount
b).Bank
c).Date
Declaration
I wish to join as a member of IARA and i abide the rules and regulation of IARA.
Date:
S IGNATU R E
Station:
SELP Journal of Social Science
July - September 2013