This was presented at the Predictive Analytics Innovations Summit, San Diego, on Feb 13, 2015. It's an overview of how we've used A/B testing approaches and predictive analytics applied across various parts of the product to accelerate growth and create value to customers.

1. Growth Hacking with Predictive Analytics
Andrew Ahn | Group Manager, LinkedIn Sales Solutions Marketing
Wenjing Zhang | Senior Manager, Business Analytics

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Our mission:
Connect the world’s professionals
to make them more productive
and successful.

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347M+
members

4. For our customers
Hire
Power the world’s hires
Market
Be the most effective
platform for marketers to
engage with professionals
Sell
Be the start of every
sales opportunity

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LinkedIn Sales Solutions mission:
Connect the world’s buyers and
sellers to build relationships.

6. LinkedIn Sales Navigator
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Focus on the
right people
Stay informed Build trust

7. Q:
How do you find out what works
to accelerate growth?
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8. A:
A/B testing!
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Example 1: visual layout

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Example 2: messaging test

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Why A/B test?
• De-risk business by evaluating multiple options
• Find small changes that lead to a big impact
• Know what you don’t know through testing

12. What if you knew?
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What if you knew…
… who is going to respond to our offer?
+ + =
Member
Demographic
Site
Engagement
Social Network

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What if you knew…
… who is using LinkedIn to find leads?

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What if you knew…
… who in your team can exceed quota?
51% more likely
to exceed quota
3x more likely to
go to club
Promoted to VP
17 months faster

16. In conclusion…
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It’s our journey from from guessing…

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… to knowing!

19. Thank You!
@aahntastic
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