1. 23 Startling Social Media
Statistics

2. Gartner predicts that by year’s
end, more than 60% of Fortune
500 companies will “actively
engage” customers with
Facebook marketing, up from
20% in the fourth quarter of
2011

3. of the world’s online population is
reached by social networking
sites, representing 1.2 billion users
around the world
(Source: comScore)

4. LinkedIn boasts more
than 150 million
members, including
executives from all 2011
Fortune 500 companies
(Source: LinkedIn)

5. Twitter has 140 million
active users, who post a
total of 340 million
tweets every day
(Source: The Next Web)

6. Nearly 1 in every 5 minutes spent
online around the world is now
spent on social networking sites
(Source: ComScore)

7. Only 25% of business-run
social media accounts are
defined by meaningful
customer engagement
and consistent content
distribution(Altimeter Study)

8. of customers have used social
media in the past year to get a
customer service response
Of the seventeen percent:
50%- Seek a response from a company to help you with a service issue
48%- Praise a company for a great service experience
47%- Share information about your service experience with a broader audience
46%- Vent frustration with a bad customer service experience
43%- Ask questions of other users about how to get better service
35%- Seek rec. from others about great service establishments
33%- Praise an individual for providing a great service experience
(American Express 2012 Customer Barometer)

9. Most companies
that use social
media use
Facebook or
Twitter
(Source: JD Power and Associates Study)

10. Customers who engage with companies
over social media spend 20% to 40%
more money with those companies than
(Bain & Company Report)other customers.

11. 40% of the consumers who click the
“like” button on a company’s Facebook
page do not think that their action
should give that company the right to
market to them via their News Feed

12. An average of
460,000 new Twitter
accounts are created
every day

13. Over a third of online respondents
who interact with brands on the
internet do so to complain

14. Customers on Twitter
directly requesting assistance
20% 17% voicing general discontent
voicing general praise
5%
voicing a possible request for
assistance
19% 39% posting for other reasons
(Source: CSI/YouGov/Brandwatch Study)

15. More than 20%
of consumers use social media
to seek information or to find
deals or recommendations
(Source: JD Power and Associates Study)

16. For customers the
most widely adopted
type of social media is
social network sites.
Facebook has the
highest adoption
rate, followed by
LinkedIn.
(Source: JD Power and Associates Study)

17. Half of companies
surveyed respond to
comments, regardless
of whether they’re
positive, negative, or
neutral
(Source: JD Power and Associates Study)

18. More than 25 %
of global
companies have
a closed wall on
Facebook
(Source: SocialBakers Study)

19. 55% of businesses
I-G-N-O-R-E
customer feedback
provided over social
media (Source: Satmetrix Study)

20. 60% of customers
feel companies
have generally
improved their
response times
over social media
channels
(Source: American Express 2012 Customer Barometer)

21. Global corporations
are struggling to
manage an
average of 178
business-related
social media accounts
(Source: Altimeter Study)

22. Facebook has
over 845 million
monthly active
users
(Source: Facebook)

23. 79% of 86%
European of U.S.
online adults engage with social media
(Source: Forrester)

24. 68% of customers in the UK and 61%
of customers in France believe that
customer service departments should
be responsible for social customer
service (Source: Eptica Study)

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