We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.

1. 10.5 Lead Generation Tips
I promise you don’t know these!

2. *AVID DOES
NOT MEAN
GOODAVID
SNOWBOARDER

3. Lets Get Started
The Basics

4. The are the Key
Stages
Basics
1 2 3

5. The are the Key
Stages
Basics
Unidentified Need:
No clue who you are or what your key words
1
are yet.

6. The are the Key
Stages
Basics
Defined Pain:
Agree they have a pain, but are not ready
2
to solve it

7. The are the Key
Stages
Basics
Ready to Fix it:
Agree they have a pain, and ready to
solve their pain
3

8. Inbound Techniques
Net New Lead Acquisition

9. TIP #1
Match your
PPC Keywords to your
stages and
content

10. TIP #2
Relevance
Use Dynamic call outs to
match to stages, and
interest as well

11. TIP #3
Ask only 2-3
Make
It
Easy
questions each time

12. TIP
YES
Threshold
Batch #4
Learn to
“BOX – OUT”

13. Outbound Techniques
Converting Existing Leads

14. 1
2
x
3
TIP #5
Have a goal &
Stick to it

15. TIP#6
Save
the
HTML
Rich
Text
HTML

16. TIP 3-2-1
3
#7
2 1

17. TIP #8
Keep up with
Stages on all
Channels

18. Outside the Box
Examples

19. TIP #9
Make it
Easy at the
Booth

20. TIP #10
Learn to use
scoring for more
than just “MQL”

22. Contact
Info
Mathew
Sweezey
Pardot,
An
ExactTarget®
Company
Marke&ng
Automa&on
Evangelist
950
East
Paces
Ferry
Rd
Suite
3300
mathew.sweezey@pardot.com
Atlanta,
Georgia
30326
@msweezey
404.492.6848
-­‐
877.3B2B.ROI
www.pardot.com

23. Thank You
You’re the best audience ever!