Social is a hot topic in today’s business world. However, many don’t know what it is or how to engage with it. This session will walk you through an overview of today’s social technologies and how to get started with the basics.
3. About Me
• CTO & Co-Founder,
SugarCRM Inc.
• @sugarclint
• clint@sugarcrm.com
• slideshare.net/sugarclint
4. About SugarCRM
• Business
– Leading provider of Open Source CRM Software
– Founded April 2004
– HQ in Cupertino, California
• Market Traction
– Award winning products
– 3rd largest global CRM provider by users
– 1M+ users; 80,000+ organizations
• World’s Fastest Growing CRM Company
– 73%+ billings growth 1H 2012 over 1H 2011
– > 10 Million downloads
– 2,500+ new customers in last 12 months in 80+
countries
6. CRM
CRM empowers you to
gain and retain customers
7. CRM
CRM empowers you to
gain and retain customers
by providing greater
visibility into sales,
marketing and support
so you can deliver an
excellent customer
experience
9. Social CRM
Social CRM is an
extension of CRM, not a
replacement for CRM
10. Social CRM
"CRM is a philosophy & a business strategy, supported by a
technology platform, business rules, workflow, processes &
social characteristics, designed to engage the
customer in a collaborative conversation in order
to provide mutually beneficial value in a trusted &
transparent business environment. It's the company's
response to the customer's ownership of the
conversation."
21. Rule #2: Traditional Marketing is Declining
Growth of Marketing Spend Over Next 2-3 Years
Decline Grow
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80%
-5% 67%
Social Media
-11% 64%
Digital and Online
Public Relations
-5% 61%
Direct Marketing
-8% 58%
Data Analysis
-5% 58%
Marketing Collateral
-14% 57%
Paid Search
-10% 48%
Events
-19% 45%
Print
-67% 14%
TV and Radio
-74% 9%
Out-of-Home
-35% 8%
Source: Booz & Company’s B2B Marketing Survey 2010
22. How People Connect with Companies
Inbound
Permission
Customer-Driven
Outbound
Interruption
Vendor-Driven
26. Interact Via Social Media
“85% of respondents believe
companies should not just present
information via social media, but
use it to interact and become more
engaged with them.”
- Cone Inc Report: “Social Media in Business”
27. Rule #5: Integrate People with Technology
Sydney restaurant replaces menus with iPads
http://www.redmondpie.com/sydney-restaurant-uses-ipad-as-a-menu-card/
31. What are your pain points?
Marketing
Issue Brand
Escalation Protection
Community Thought
Support Leadership
Support
Knowledge
Sharing Social Demand
Generation
Content
Customer Sharing
Engagement
Customer
Profile Sales