Agile marketing. You may have heard about it, maybe even wondered about it...and if it could be right for you and your marketing team. Here's some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn: - How to improve team communication with agile marketing - How to save time and money in executing marketing initiatives - How to make even the most challenging campaign a success

1. Keep Calm and Agile On
Mathew Sweezey
Marketing Evangelist

2. Safe Harbour
Safe harbour statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements
of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,
earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security
measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature
market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling nonsalesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that
could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal
year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing
important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements
are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.
#PardotWebinar

3. What Is
Agile Marketing?
#PardotWebinar

4. Waterfall Method
Trade Shows Billboards
Industry Events
Direct Mail Conferences
Analog Media
#PardotWebinar

5. Agile
Drip NurturingPPC
Social Email Marketing
Webinars AdWords
Content Marketing
#PardotWebinar

6. 1
#
#PardotWebinar

7. AGILE
TEAM
#PardotWebinar
TEAM
“BRANDING”
EventsAnalyst Relations
PR PostsTRADE SHOWS
Blog
“LEAD GEN”
SEO
“DEMAND GEN”
Paid Search
LinkedIn Marketing
Email
CONTENT MARKETING Events
CONTENT MARKETING MQL
NURTURING
Converting
Paid Search

8. What Did You
Do Yesterday?
#PardotWebinar
What Are You
Doing Today?
Do You Have
Any Hassles?

9. 2
#
#PardotWebinar

10. USER
STORIES
Ask How, When and
Why?
#PardotWebinar

11. 3
#
#PardotWebinar

12. -­‐
Sco&
Armstrong,
Brainrider

13.
GOAL
*Executing BETTER, then measuring
and recalibrating will always get you
closer to your goal.
START

14. 4
#
#PardotWebinar

15. METRICS
METRICS
#PardotWebinar
“BRANDING”
HITs Klout Score
Page ViewsUniques
“LEAD GEN”
LEADS STAGES
DOWNLOADS
“DEMAND GEN”
Likes
Quality of Traffic
Traffic
VELOCITY OF LEADS
MQL
CLOSE RATIO
SQL
STAGES

16. #PardotWebinar

17. •
•
•
•
•
•
•
#PardotWebinar
PPC
Create Topic
Create Cover Page
Write 2 Pages
Advertise as “Pre-Release”
Drive to Form for conversion
Measure conversions against
your goal
Evaluate next steps

18. DRIP
Create 3 emails at a time.
That gives you plenty of
time to see how well they
performed, and then
create 3 more.
#PardotWebinar
3
1
2

19. Social
#PardotWebinar

20. REPORT
STAGE 1
STAGE 2
STAGE 3
#PardotWebinar

21. TOOLS
TOOL BOX
#PardotWebinar
LISTENING
PROJECT
MANAGEMENT
EXECUTION
HootSuite
Radian 6
TWITTER
TRELLO BaseCamp
AsanaLiquidPlanner
MARKETING
AUTOMATION

22. DOWNLOADS
Traffic
Traffic
PPC
HITs Klout Score
Page ViewsUniques
LEADS Conferences
Likes
DRIP
STAGE 2
AdWords
STAGE 3
Quality of Traffic
Trade
Shows
Email
Marketing
Content
Marketing
Industry
Events
PPC
VELOCITY
OF LEADS
Radian 6
TRELLO
TWITTER
Asana
MARKETING
AUTOMATION LiquidPlanner
HootSuite
MQL
STAGE 1Drip Nurturing
Social
STAGES
USER
STORIES CLOSE RATIO
Analog
Media
TWEETDECK
Webinars
SQL
STAGES

23. Mathew Sweezey
Marketing Evangelist
@mathewsweezey
msweezey@salesforce.com