View this informative 1/2 hour webinar blitz to learn how to map marketing processes for automation to save time, increase efficiency and help improve campaign results!
4. Challenges
of
Marke+ng
Automa+on
• Typically
not
a
technology
issue
• Need
a
marke7ng
process
• No
plan
for
targeted
buyer
personas
• Focus
on
quan7ty
and
not
quality
(sales
and
marke7ng
alignment)
FAIL
4
10. Value
Proposi+on
• Crea7ng
segmented
value
props
• Discover,
don’t
dictate
• Isolate
discoveries
10
11. Sales
and
Marke+ng
Alignment
• Tie
marke7ng
and
sales
goals
together
• Clear
defini7on
of
a
lead
• Clear
defini7on
of
rou7ng
• Process
that
allows
sales
teams
to
push
leads
back
to
marke7ng
11
13. Sales
and
Marke+ng
Alignment
• “Set
and
Forget”
marke7ng
campaigns
• Lead
segmenta7on
• Iden7fy
marke7ng
qualified
leads
• Lead
rou7ng
• Closed
loop
ROI
repor7ng
13
14. Campaign
Process
Validate
Offering
Build
Campaigns,
Iden7fy
Campaign
Demand
via
Goals,
Timing
and
Offering
Research
Budget
Iden7fy
Sales
Develop
Segments
Create
Collateral
Team
Support
Track
Success
and
Prep
SEO,
PR,
Ads
Launch
Campaign
Adjust
As
Needed
14
15. Set
and
Forget
Campaigns
• Forms/Landing
Pages
• Page
Views/Interests
• Segment
leads
• Iden7fy
hot
leads
• Route
them
to
sales
Run
Campaign
15