Beyoncé originally found fame as part of the girl group Destiny's Child, which was managed by her father and produced several hit songs and albums from the late 1990s until their split in 2005. Since then, Beyoncé has had a successful solo career with multiple chart-topping albums and has also pursued acting. She is now a major international star known for her music as well as business ventures like perfume lines. Her marketing utilizes various traditional and digital advertising avenues to promote her brands and products worldwide.

2. Beyoncé
Beyoncé originally started out in a girl group called Destiny’s
Child with Survivor, Independent woman, Say my name etc.
They were managed by Matthew Knowles which was Beyoncé's
dad who was a successful music producer.
They then signed a record deal with Columbia Records in 1997
and their first big hit song was featured on the Men In Black
soundtrack.
They became a hit from the end of the 1990’s and then were a
hit right throughout until 2005 when they eventually split
wanting to pursue solo careers.

3. Destiny’s Child Albums
Destiny’s Child
No1. Killing time.
The writing’s on the wall
No1. Bills, bills, bills and Say my name.
8 days of Christmas
No1. 8 days.
Survivor
No1. bootylicious and independent woman.
This is the remix
Destiny Fulfilled
#1

4. Solo Albums (since 2006)
Crazy in love
B’day
B’day Deluxe edition
I am… sasha fierce
I am… sasha fierce Deluxe edition
4

5. After Destiny’s Child
In 2002 Beyoncé decided on a different interest to
singing, she was in the film Austin Powers and acted as
Foxy Cleopatra and released her first single for the film
which was “work it out” and also in the Rom-com fighting
temptations and also sung the films soundtrack.
She has since done collaborations with other artists and
has become a huge name in the music industry and has
just married Jay-Z in secret and had the arrival of their
daughter Blue-ivy

6. Beyoncé's Album covers
Beyoncé's album
covers are all
headshots or mid-
shots of her in
different
settings, the
majority of them
are staged in a
studio with a plain
background with
beyonce being the
main attraction of
the cover.

7. http://www.youtube.com/watch?v=VB
mMU_iwe6U
The opening scene of the music video is Beyoncé on a horse in a
derelict area where there is rubbish thrown about. There then is a long
shot showing the contrast in colours showing the dark black of the
horse and the purity of Beyoncé in all white and white is represented as
almost angelic and God-like showing superiority. It flips between
Beyoncé on a horse, Police riots running about and Beyoncé being on
top of a car as if she is leading the riots. She shows the superiority of
the girls by showing the Police men running around in a panic with The
girls stood in position ready for the police to come with the weapons
and lions as protection fitting the theme of the song. As the police
arrive Beyoncé is central of the girls in lots of gold headwear showing
she is the leader of the riot and then the music comes in which she is
supported by the girls behind her with the lyrics in the song and the
stance.

8. Beyoncé's marketing
Beyoncé is well established through Destiny’s child from
the late 90’s and has become a huge star all over the
world since becoming solo and married a huge music
producer and rapper and also being in films so she is well
known throughout. Her music and perfume campaigns
are advertised throughout TV adverts, Billboards and also
posters such as on buses etc. which will be widely
distributed now only in the UK but all over America.